FROM ROI TO SOI: Measuring the Success of Social Media Campaigns
How do you create and measure powerful brand engagement in a digital world of diffused media and social networking? Relationship marketing has emerged as the new paradigm. But how do you achieve this goal and measure the strategy’s efficacy for a brand or company?
* Specific success metrics for viral outreach and how to move these metrics from quantity to quality, number of impressions to the impact on consumers, reach to relationships, and page views to purchases
* Successfully engaging influencers and brand evangelists while responding to brand detractors
* Measuring your Viral Footprint™—what people say about you when you’re not there, why you should care, and what you need to do about it