Spirit of America




              2009 Product Training
Enjoy the Great Outdoors
Spirit of America
    Targeted
                                         Targeted
    Customer
                            ...
SE                                                   Spirit of America

      MODELS                               FEATURE...
Spirit of America
           17 QB




               • Large rear window
               • 60 x 74 queen bed
             ...
Spirit of America
            19 SE




               • Bunk Beds-double down, bunk up
               • Front sofa
      ...
Spirit of America
           20 RD




               • Rear dinette
               • Large rear window
               • B...
Spirit of America
          24 TBQ




               • Bunk Beds
               • Separate master bedroom
               ...
Spirit of America
          24 RBQ




               • Bunk Beds
               • Separate master bedroom
               ...
Spirit of America
          26 DBD




               • Bunk beds – double down, bunk up
               • Can sleep up to ...
Spirit of America
          24 TBQ




               • Bunk Beds
               • Separate master bedroom
               ...
Spirit of America
         24 RBQS




               • Large bath
               • Master bedroom
               • Wardro...
Spirit of America
          26 RKS




                   • Rear kitchen
                   • Loads of storage
           ...
Spirit of America
          27 RBS




               • Spacious bathroom with closet storage
               • Large slide...
Spirit of America
             30 RLS




               • Large slide out with sofa and dinette
               • Front ki...
Spirit of America
              28 DSB




                 • Bunk beds
                 • Private area for the kids
     ...
Spirit of America
               28 FKS




                   • Front kitchen with lots of counter space and storage
    ...
Spirit of America
               29 BHS




               • Double bed down, bunk bed upper
               • U shaped din...
Spirit of America
               29 RKS




               • Rear kitchen with lots of counter space
               • U sh...
Spirit of America
               29 QBS




               • Quad bunks
               • U shaped dinette
               •...
Spirit of America
               38 DSB




               • Destination trailer
               • Sliding glass door
     ...
Spirit of America
                   Hot Selling Features
      1. Powder Coated I-beam frame
      2. 5-Layer laminated s...
Spirit of America




                 Feature: Powder Coated I-Beam Frame
                 Benefit: The frame is a rolled...
Spirit of America
   Sidewalls
   5-Layer Laminated Construction
       1.   Slick fiberglass exterior skin
       2.   Su...
Spirit of America
   Roof
   5-Layer construction
       1.   Interior ceiling board
       2.   fiberglass insulation
   ...
Spirit of America




             Feature: Exclusive Even Cool™ Air Conditioning
             System
             Benefit...
Floor                                        Spirit of America
     5-Layer Construction
         1.   Steel I Beam frame
...
Spirit of America
                   Hot Selling Features

      1. Laminated sidewalls
      2. Metal sidewalls (SE model...
Spirit of America




           Feature: Laminated sidewalls
           Benefit: The laminated sidewalls give you a sturd...
Spirit of America




           Feature: Aluminum sidewalls (SE Models)
           Benefit: The aluminum sidewalls offer ...
Spirit of America




                           Feature: Radiused entry doors
                           Benefit: Radius ...
Spirit of America




            Feature: Front generator basket (SE models)
            Benefit: Store a portable genera...
Spirit of America




           Feature: Sturdy entry steps
           Benefit: All entry steps are secured to the frame ...
Spirit of America




           Feature: Pass thru storage
           Benefit: Neatly stow your fishing poles or other ca...
Spirit of America
                   Hot Selling Features
    1. Hide a bed sofa with air mattress and
       storage draw...
Spirit of America




           Feature: Sleep Easy Package (option)
           Benefit: A hide a bed sofa with an air ma...
Spirit of America




             Feature: Theater Package
             Benefit: Optional 19” LCD TV mounts to the wall. ...
Spirit of America




       Feature: One of a kind interior appeal
       Benefit: The rich looking interior will appeal ...
Spirit of America




                                       78”




       Feature: Tall Ceilings
       Benefit: The 6’6...
Spirit of America
                   Hot Selling Features

    1. Large sink with high spout faucet
    2. A chefs kitchen...
Spirit of America




           Feature: Large stainless sink with high spout faucet
           Benefit: The double basin...
Spirit of America




       Feature: A Chef’s Kitchen
       Benefit: A 3 burner high output range, oven, refrigerator, a...
Spirit of America




               Feature: Silverware drawer
               Benefit: Silverware drawer keeps the utensi...
Spirit of America




           Feature: U shaped dinette (select floor plans)
           Benefit: This dinette give you ...
Spirit of America




             Feature: Raised panel hardwood doors
             Benefit: Residential rail and stile c...
Spirit of America
                   Hot Selling Features

    1. Low point water drain
    2. 6 gallon water heater
    3...
Spirit of America




         Feature: Below floor low point water drains
         Benefit: Low point water drains make i...
Spirit of America




           Feature: 6-Gallon Gas/Electric EI Water Heater
           Benefit: There will be plenty o...
Spirit of America




         Feature: Rotocast seamless holding tanks
         Benefit: Rotocast tanks contain no seams ...
Spirit of America




             Feature: Outside shower (option)
             Benefit: Rinse off your dirty shoes befor...
Spirit of America
                   Hot Selling Features

  1. Queen bed with pillow top mattress (Sleep Easy Pkg)
  2. B...
Spirit of America




        Feature: Queen Bed with 320 coil Pillow Top Mattress (option)
        Benefit: You’ll forget...
Spirit of America
          Quad Bunks               Double Bunks         Bunk up double down




        Feature: Bunk Be...
Spirit of America




             Feature: Storage, Storage and More Storage…
             Benefit: In addition to the cl...
Spirit of America




              Feature: Bath sink with foot pedal flush
              Benefit: The marine toilet has ...
Spirit of America
                   Hot Selling Features
    1. Hitch light
    2. Standard LP leak alarm, fire extinguis...
Spirit of America




            Feature: Hitch Light
            Benefit: Located on the front of the coach. This light
...
Spirit of America
               Every Spirit of America has the
               following for your protection:
           ...
Spirit of America



                           Feature: Large Dark Tinted Safety
                           Glass Windows...
Spirit of America




                           Feature: Diamond plate rock guard (Option)
                           Ben...
Easy Walk Around                        Spirit of America

                                    5         4
               ...
Spirit of America
                                  Easy Walk Around
     Living Area
     1.   Sleeper sofa
     2.   Din...
Upcoming SlideShare
Loading in …5
×

2009 Spirit Of America Training Book

1,609 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,609
On SlideShare
0
From Embeds
0
Number of Embeds
218
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2009 Spirit Of America Training Book

  1. 1. Spirit of America 2009 Product Training Enjoy the Great Outdoors
  2. 2. Spirit of America Targeted Targeted Customer Competition Hard working middle class camping family. They work hard for their money and expect their RV to work Springdale-Keystone RV hard for them. They want it easy and Sprinter-Keystone RV simple so they can get away quickly, Hornet-Keystone RV then rest and relax and enjoy the Salem -Forest River outdoors. Lack of RV experience and Dutchmen Classic-Thor brand awareness means that eye appeal will attract customers . The monthly investment is very important to this buyer. Enjoy the Great Outdoors
  3. 3. SE Spirit of America MODELS FEATURE DIFFERENCES Select floor plans 17QB, 19FL, 20 RD, 24 TBQ, Metal exterior siding 24 RBQ, 26 DBD No home theater system No LP gas bottle covers No silverware drawer No pillows and pillow cases Match light water heater No raised panel doors No hitch light No stabilizer jacks Non ducted air conditioning No microwave oven No wall border No oven The SE models are considered special editions. These trailers are targeted towards the price conscious buyer. The special build of the SE product is solely designed to target a specific price point. Enjoy the Great Outdoors
  4. 4. Spirit of America 17 QB • Large rear window • 60 x 74 queen bed • Rear dinette • Base weight – 3145 lbs. Enjoy the Great Outdoors SE MODEL
  5. 5. Spirit of America 19 SE • Bunk Beds-double down, bunk up • Front sofa • Base weight – 3644 lbs. Enjoy the Great Outdoors SE MODEL
  6. 6. Spirit of America 20 RD • Rear dinette • Large rear window • Base weight – 3334 lbs. Enjoy the Great Outdoors SE MODEL
  7. 7. Spirit of America 24 TBQ • Bunk Beds • Separate master bedroom • Base weight – 4228 lbs. Enjoy the Great Outdoors SE MODEL
  8. 8. Spirit of America 24 RBQ • Bunk Beds • Separate master bedroom • Base weight – 4029 lbs. Enjoy the Great Outdoors SE MODEL
  9. 9. Spirit of America 26 DBD • Bunk beds – double down, bunk up • Can sleep up to 9- without a slide out • Base weight – 4522 lbs. Enjoy the Great Outdoors SE MODEL
  10. 10. Spirit of America 24 TBQ • Bunk Beds • Separate master bedroom • Base weight – 4228 lbs. Enjoy the Great Outdoors
  11. 11. Spirit of America 24 RBQS • Large bath • Master bedroom • Wardrobe cabinet • Base weight – 4267 lbs. Enjoy the Great Outdoors
  12. 12. Spirit of America 26 RKS • Rear kitchen • Loads of storage • Base weight – 4684 lbs. Enjoy the Great Outdoors
  13. 13. Spirit of America 27 RBS • Spacious bathroom with closet storage • Large slide out with sofa and dinette • Base weight – 5920 lbs. Enjoy the Great Outdoors
  14. 14. Spirit of America 30 RLS • Large slide out with sofa and dinette • Front kitchen • Loads of counter space and kitchen storage • Skylight in kitchen Enjoy the Great Outdoors
  15. 15. Spirit of America 28 DSB • Bunk beds • Private area for the kids • Base weight – 6032 lbs. Enjoy the Great Outdoors
  16. 16. Spirit of America 28 FKS • Front kitchen with lots of counter space and storage • Dual entry doors • Base weight – 5900 lbs. Enjoy the Great Outdoors
  17. 17. Spirit of America 29 BHS • Double bed down, bunk bed upper • U shaped dinette • Dual entry doors • Base weight – 5700 lbs. Enjoy the Great Outdoors
  18. 18. Spirit of America 29 RKS • Rear kitchen with lots of counter space • U shaped dinette • Base weight – 6032 lbs. Enjoy the Great Outdoors
  19. 19. Spirit of America 29 QBS • Quad bunks • U shaped dinette • Stow N Go door option • Base weight – 6000 lbs. Enjoy the Great Outdoors
  20. 20. Spirit of America 38 DSB • Destination trailer • Sliding glass door • Two bedrooms • Base weight – 7309 lbs. Enjoy the Great Outdoors
  21. 21. Spirit of America Hot Selling Features 1. Powder Coated I-beam frame 2. 5-Layer laminated sidewall construction 3. 5-Layer crowned roof construction 4. Exclusive “Even Cool” air conditioning system 5. 5-Layer floor construction Enjoy the Great Outdoors Spirit of America
  22. 22. Spirit of America Feature: Powder Coated I-Beam Frame Benefit: The frame is a rolled steel I-Beam that boasts durability and strength. Full width outriggers give support to the outer edge of the floor and sidewall. The frame, steps, and axles are powder coated for rust resistance. Enjoy the Great Outdoors
  23. 23. Spirit of America Sidewalls 5-Layer Laminated Construction 1. Slick fiberglass exterior skin 2. Substrate panel 3. Rigid foam insulation 4. Interior décor wallboard R-Value = R-7 5. Welded aluminum framing 5. 4. 3. 2. 1. Enjoy the Great Outdoors
  24. 24. Spirit of America Roof 5-Layer construction 1. Interior ceiling board 2. fiberglass insulation 3. Wood rafters - Crowned for controlled water run off 4. 3/8” roof decking 5. One piece rubber roof covering R-Value = 11.0 5. 3. 4. 2. 1. Enjoy the Great Outdoors
  25. 25. Spirit of America Feature: Exclusive Even Cool™ Air Conditioning System Benefit: Radiused corners in the duct ensure maximum, consistent airflow to the A/C ducts. Enjoy the Great Outdoors
  26. 26. Floor Spirit of America 5-Layer Construction 1. Steel I Beam frame 2. Darco moisture barrier 3. Fiberglass insulation R-Value = 11.0 4. 1/2” OSB floor decking 5. Linoleum 5. 4. 2. 3. 1. Enjoy the Great Outdoors
  27. 27. Spirit of America Hot Selling Features 1. Laminated sidewalls 2. Metal sidewalls (SE models only) 3. Radius entry door 4. Generator basket in frame (SE models only) 5. Entry steps attached to floor and frame 6. Pass Through storage Enjoy the Great Outdoors Spirit of America
  28. 28. Spirit of America Feature: Laminated sidewalls Benefit: The laminated sidewalls give you a sturdy exterior. It is more durable than metal and easier to clean. It’s also lighter. Enjoy the Great Outdoors
  29. 29. Spirit of America Feature: Aluminum sidewalls (SE Models) Benefit: The aluminum sidewalls offer a painted metal exterior and is available on the SE models only. Enjoy the Great Outdoors
  30. 30. Spirit of America Feature: Radiused entry doors Benefit: Radius door provides a better seal and is less likely to damage your awning if hit by the door. Enjoy the Great Outdoors
  31. 31. Spirit of America Feature: Front generator basket (SE models) Benefit: Store a portable generator or firewood on the front tray. Easy access trailer batteries mount here, too. Enjoy the Great Outdoors
  32. 32. Spirit of America Feature: Sturdy entry steps Benefit: All entry steps are secured to the frame and the floor. This gives solid support when making those trips inside and outside to load for a trip. Enjoy the Great Outdoors
  33. 33. Spirit of America Feature: Pass thru storage Benefit: Neatly stow your fishing poles or other camping necessities in the exterior storage area. Enjoy the Great Outdoors
  34. 34. Spirit of America Hot Selling Features 1. Hide a bed sofa with air mattress and storage drawer below 2. LCD television (Option) 3. One of a kind interior appeal 4. Ceiling height Enjoy the Great Outdoors Spirit of America
  35. 35. Spirit of America Feature: Sleep Easy Package (option) Benefit: A hide a bed sofa with an air mattress and a pillow top mattress ensures a comfortable night’s sleep. Air mattress stows away in sofa drawer. Operates on 12V or 110V. Enjoy the Great Outdoors
  36. 36. Spirit of America Feature: Theater Package Benefit: Optional 19” LCD TV mounts to the wall. Connects to surround sound and AM/FM/CD/DVD player. Enjoy the Great Outdoors
  37. 37. Spirit of America Feature: One of a kind interior appeal Benefit: The rich looking interior will appeal to most all. The Spirit of America has a rich look not seen at this price point. Enjoy the Great Outdoors
  38. 38. Spirit of America 78” Feature: Tall Ceilings Benefit: The 6’6’’ ceiling height will make the living area feel larger than it is. No need to duck when inside this coach. Enjoy the Great Outdoors
  39. 39. Spirit of America Hot Selling Features 1. Large sink with high spout faucet 2. A chefs kitchen (microwave, range with oven and refrigerator) 3. Silverware drawer 4. U- shaped dinette 5. Hardwood cabinet doors Enjoy the Great Outdoors Spirit of America
  40. 40. Spirit of America Feature: Large stainless sink with high spout faucet Benefit: The double basin sink is perfect for food preparation and cleanup. The tall faucet sprayer allows you to fill tall pots and wash down bulky items that ordinary faucets just can’t get to. Enjoy the Great Outdoors
  41. 41. Spirit of America Feature: A Chef’s Kitchen Benefit: A 3 burner high output range, oven, refrigerator, and microwave oven will make preparing any meal a breeze. The pantry storage with drawers has more space than most in this class. Enjoy the Great Outdoors
  42. 42. Spirit of America Feature: Silverware drawer Benefit: Silverware drawer keeps the utensils organized. Drawer guides make the drawer open and close smoothly. Techwood drawers won’t swell and are easy to clean. Enjoy the Great Outdoors
  43. 43. Spirit of America Feature: U shaped dinette (select floor plans) Benefit: This dinette give you plenty of room for all at meal time. Converts to a bed when additional sleeping capacity is needed. Thermofoil table is durable and won’t deteriorite due to the sun. Enjoy the Great Outdoors
  44. 44. Spirit of America Feature: Raised panel hardwood doors Benefit: Residential rail and stile cabinetry with raised panel hardwood doors give the Spirit of America a rich look. Enjoy the Great Outdoors
  45. 45. Spirit of America Hot Selling Features 1. Low point water drain 2. 6 gallon water heater 3. Rotocast seamless holding tanks 4. Outside shower Enjoy the Great Outdoors Spirit of America
  46. 46. Spirit of America Feature: Below floor low point water drains Benefit: Low point water drains make it easy to winterize and drain water system. Note: color coded water lines Enjoy the Great Outdoors
  47. 47. Spirit of America Feature: 6-Gallon Gas/Electric EI Water Heater Benefit: There will be plenty of hot water for all of your needs with a 6 gallon DSI water heater. Enjoy the Great Outdoors
  48. 48. Spirit of America Feature: Rotocast seamless holding tanks Benefit: Rotocast tanks contain no seams or welds. This makes it less likely to leak as most leaks are always at the welds. Enjoy the Great Outdoors
  49. 49. Spirit of America Feature: Outside shower (option) Benefit: Rinse off your dirty shoes before going inside. The outside shower has many uses. You’ll be glad you’ve got one. Enjoy the Great Outdoors
  50. 50. Spirit of America Hot Selling Features 1. Queen bed with pillow top mattress (Sleep Easy Pkg) 2. Bunk beds galore 3. Storage, storage and more storage… 4. Bathroom Enjoy the Great Outdoors Spirit of America
  51. 51. Spirit of America Feature: Queen Bed with 320 coil Pillow Top Mattress (option) Benefit: You’ll forget that you’re only camping in this beautiful bedroom. The pillow top mattress is just like you see in homes. Much more comfortable than a typical foam mattress or flimsy spring mattress. Night stands give you a place for the clock or reading material. Enjoy the Great Outdoors
  52. 52. Spirit of America Quad Bunks Double Bunks Bunk up double down Feature: Bunk Beds Benefit: When sleeping capacity is needed, Spirit of America delivers. Three floor plans offer bunk beds. There’s one for your needs. Enjoy the Great Outdoors
  53. 53. Spirit of America Feature: Storage, Storage and More Storage… Benefit: In addition to the closet and cabinet storage, the bed lifts up to store the bulky items. There is access to the pass thru storage from here, too. Note the clean look. Enjoy the Great Outdoors
  54. 54. Spirit of America Feature: Bath sink with foot pedal flush Benefit: The marine toilet has a sturdy feel . The foot pedal makes for a sanitary hands free flush. Thermofoil counter, nickel faucet, and cabinet gives it that residential feel. Enjoy the Great Outdoors
  55. 55. Spirit of America Hot Selling Features 1. Hitch light 2. Standard LP leak alarm, fire extinguisher, smoke detector and carbon monoxide detector 3. Dark tinted safety glass windows 4. Diamond plate rock guard Enjoy the Great Outdoors Spirit of America
  56. 56. Spirit of America Feature: Hitch Light Benefit: Located on the front of the coach. This light brightly illuminates the hitch area. No need to grab a flashlight to walk around your coach in the evening. Enjoy the Great Outdoors
  57. 57. Spirit of America Every Spirit of America has the following for your protection: LP Leak Alarm: Alerts you if there is an LP gas leak in the coach. Fire Extinguisher: ABC rated in the event of fire. Smoke Detector: Alerts you to smoke from a fire. Carbon Monoxide Detector: Alerts you to the presence of odorless carbon monoxide gas. Enjoy the Great Outdoors
  58. 58. Spirit of America Feature: Large Dark Tinted Safety Glass Windows Benefit: Automotive type safety glass is designed to stay in tact when compromised, rather than scattering glass shards inside the coach. Windows are sealed with an automotive style closed foam seal. Enjoy the Great Outdoors
  59. 59. Spirit of America Feature: Diamond plate rock guard (Option) Benefit: Rock guard protects your RV from flying road debris thrown by the tow vehicle. Enjoy the Great Outdoors
  60. 60. Easy Walk Around Spirit of America 5 4 13 2 11 7 6 9 14 3 12 14 10 1 1. Powder coated I-Beam frame 8. Pass thru storage (most models) 2. 5 layer laminated sidewall 9. Bolted and welded steps 3. 5 layer floor 10. Tinted safety glass 4. 5 layer crowned roof 11. Dual LP bottles 5. Evencool 13500 BTU A/C (Non SE) 12. Awning 6. Radius entry doors 13. Radial tires 7. Breathable graphics 14. Hitch light Enjoy the Great Outdoors
  61. 61. Spirit of America Easy Walk Around Living Area 1. Sleeper sofa 2. Dinette 3. LCD TV 4. AM/FM/DVD/CD Player (option) 1 1 2-3 1 3 2 1-2 2 4 3-4 3 Sleeping Bath Area Bath Area Galley Area 1. 60x74 Queen bed 1. 1. Storage Storage 1. Large sink 2. Pillow top mattress 2. 2. Tub Tub 2. Chef’s kitchen 3. Wardrobe storage 3. 3. Sink Sink 3. Solid surface counter 4. 4. Marine toilet Marine toilet Enjoy the Great Outdoors

×