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Collaborative Marketing for Nonprofits

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Presentation from New England Museum Association's (NEMA) Membership and Development PAG.

Points to building successful partnerships

Published in: Business, News & Politics
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Collaborative Marketing for Nonprofits

  1. 1. Collaborative Marketing <ul><li>Enlist </li></ul><ul><li>Bring together likeminded institutions and businesses with similar goals and missions </li></ul><ul><li>Develop criteria early </li></ul><ul><li>Be consistent </li></ul>
  2. 2. Collaborative Marketing <ul><li>Enlist </li></ul><ul><li>Bring together likeminded institutions and businesses with similar goals and missions </li></ul><ul><li>Develop criteria early </li></ul><ul><li>Be consistent </li></ul><ul><li>Invest </li></ul><ul><li>What will everyone contribute in time, talent, and/or money </li></ul><ul><li>Does everyone contribute equally? </li></ul><ul><li>Divide and conquer or hire out </li></ul>
  3. 3. Collaborative Marketing <ul><li>Evolve </li></ul><ul><li>Add something each year </li></ul><ul><li>Stay newsworthy </li></ul>
  4. 4. Collaborative Marketing <ul><li>Evolve </li></ul><ul><li>Add something each year </li></ul><ul><li>Stay newsworthy </li></ul><ul><li>Evaluate </li></ul><ul><li>What’s working </li></ul><ul><li>What’s not </li></ul><ul><li>Report to funders, media, in-house </li></ul><ul><li>Know when to fold ‘em </li></ul>
  5. 5. Collaborative Marketing <ul><li>Enlist </li></ul><ul><li>Invest </li></ul><ul><li>Evolve </li></ul><ul><li>Evaluate </li></ul>
  6. 6. Collaborative Marketing <ul><li>Enlist </li></ul><ul><li>Invest </li></ul><ul><li>Evolve </li></ul><ul><li>Evaluate </li></ul><ul><li>Easy (to manage) </li></ul>
  7. 7. Collaborative Marketing
  8. 21. Collaborative Marketing <ul><li>Enlist </li></ul><ul><li>Invest </li></ul><ul><li>Evolve </li></ul><ul><li>Evaluate </li></ul><ul><li>Easy (to manage) </li></ul>
  9. 22. Collaborative Marketing
  10. 23. Collaborative Marketing
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  12. 25. Collaborative Marketing
  13. 26. Collaborative Marketing
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  15. 28. Collaborative Marketing
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  17. 30. Collaborative Marketing
  18. 32. Collaborative Marketing <ul><li>Enlist </li></ul><ul><li>Invest </li></ul><ul><li>Evolve </li></ul><ul><li>Evaluate </li></ul><ul><li>Easy (to manage) </li></ul>

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