presentationnm2216_DW6 Grp 3

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  • Diminishing interest in cooking local food- due to the perception that it usually takes a lot of preparation time and quite inconvenient in getting the required ingredients
  • Young adults - not limited to this group of people- can be extended to the other user groups (interface with many dialects) List some Examples of local food - laksa,chilli crab etc
  • Option of video presentation - flexibilty
  • Assumptions - Some traditional ingredients cannot be found in supermarkets
  • presentationnm2216_DW6 Grp 3

    1. 1. I-Makan DW6-03 Karen Xiang Ying Ethelyn Atikah Zeng Ting
    2. 2. Overview <ul><li>Promote the local food culture WHY? </li></ul><ul><li>Diminishing interest in cooking local food </li></ul><ul><li>Invasion of international cuisine </li></ul><ul><li>Encourage people (esp. the younger generation/young adults) to take up cooking </li></ul>
    3. 3. <ul><li>Young adults who wish to learn cooking </li></ul><ul><li>Require assistance in finding the ingredients in the supermarket </li></ul><ul><li>Facilitate in the preparation </li></ul><ul><li>of the local dish of interest </li></ul>People
    4. 4. <ul><li>Goal - Cook the local dish of interest </li></ul><ul><li>Task - Preparation of the required ingredients </li></ul><ul><li>Activity - Shopping for the required ingredients in supermarkets </li></ul>Activities
    5. 5. <ul><li>Physical - Supermarkets - Convenient (some are 24 hours) - Clean and more hygienic - Limited operating hours of wet markets </li></ul><ul><li>Social - Patrons are usually young adults </li></ul><ul><li>Cultural - Shopping preference of young adults </li></ul>Context
    6. 6. <ul><li>Interactive touch-screen LCD panel in supermarkets </li></ul><ul><li>Features of device- - 17 inch LCD display panel - Huge database of recipes of local food with direct reference to the location of the ingredients (includes short-writeup on the history & origin of the food) - FAQs - User can print-out the recipe of interest (with history of food at the back of the slip) </li></ul><ul><li>Option of video presentation (Cooking demonstration) </li></ul>Proposed Solution
    7. 7. Proposed Device I-MAKAN
    8. 8. Strengths of Solution <ul><li>Enhance the experience of shopping in supermarkets </li></ul><ul><li>Increase efficiency and convenience in the way we shop </li></ul><ul><li>Accessibility </li></ul><ul><li>User-friendly and a simple interactive surface </li></ul>
    9. 9. <ul><li>Does it appeal to you? - Would you use this device if you are interested in cooking? </li></ul><ul><li>Can this product be pushed further? - Inclusion of advertisements, interactive video etc </li></ul>Criticisms
    10. 10. Q & A
    11. 11. Red Grouper - From US, Brazil Click Recipe Click Recipe Click Recipe <ul><li>Mud Crab </li></ul><ul><li>From Sri Lanka </li></ul><ul><li>-Popular in Sg cooking </li></ul>Salmon - From US

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