As media evaluation


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As media evaluation

  1. 1. AS Media Evaluation<br />Dan Proudfoot<br />
  2. 2. First, a look at the progression from my school magazine to the final design of my music magazine<br />
  3. 3. School Magazine<br />
  4. 4.
  5. 5. Music Magazine<br />
  6. 6.
  7. 7.
  8. 8. How does my magazine use or challenge the conventions of music magazines?<br />On the following pages, I will show some comparisons between my magazine and other well established brands<br />
  9. 9. Cover Page<br />
  10. 10. Similarities<br />
  11. 11. Similarities<br />All have a consistent colour scheme<br />“GTMM” and “Q” share the use of keeping the logos to a corner<br />A large cover image taking up the majority of the cover<br />Box-outs containing features to entice a reader in<br />“Kerrang” and “Q” both feature banners along the top<br />
  12. 12. Differences<br />
  13. 13. Differences<br />“GTMM” and “Q”’s layouts are relatively simplistic and well spaced out, “Kerrang” is tight and cramped<br />“GTMM” does not make use of Banners along either the top or bottom<br />“Kerrang“ makes more use of pictures than either “Q” or “GTMM”<br />
  14. 14. Contents Page<br />
  15. 15. Similarities<br />
  16. 16. Similarities<br />“Q” and “GTMM” both feature a banner containing the word Contents and the Issue name<br />“Kerrang” and “Q” share the use of many pictures. In retrospect, I would have used more pictures on “GTMM”<br />“GTMM” and “Kerrang” both have a message from the editor in regards of what to expect from the magazine <br />
  17. 17. Double Page Spread<br />
  18. 18. Similarities<br />
  19. 19. Similarities<br />Blocks of text are on their own white areas to let them stand out from the background pictures<br />“Q” and “GTMM” contain pictures of the full band together<br />All contain text asking the read to carry on to the following page<br />
  20. 20. Differences<br />
  21. 21. Differences<br />“GTMM” uses more box outs than the other two magazines<br />“Kerrang” launches straight into the article, while Q and GTMM are introductory pages to their pieces<br />
  22. 22. How does my magazine represent social groups?<br />I believe my magazine uses quite a fresh and almost spartan look, which is becoming ever more popular. <br />This means the magazine can target the late teens/early 20’s age group, who are renowned for always being on top of fashion<br />
  23. 23. Similarly, the name of the magazine, while generic, aims directly at the readership<br />The age of the cover star, and those of the featured band closely echo the age of readership.<br />
  24. 24. Media Institutions<br />The magazine would try to appeal to a mainstream audience, but I believe it would have nuances that would lead it to be on the fringes of what can be defined as mainstream.<br />I plan for it to be more in depth than other similar magazines, if it were to be published <br />
  25. 25. Publishing<br />As I have already mentioned, I plan to make my magazine appeal to a niche, but to a niche part of a large market. <br />A choice of publisher is important, going with a large publisher like Bauer would make funding/publishing easy, but there could potentially be infighting due to similarities between existing products<br />
  26. 26. Choosing a publisher like Natmags would be unhelpful, due to their lack of experience producing music magazines. They focus more on lifestyle brands<br />IPC media is a good choice, however, they own NME, which is a competitor to my magazine<br />Otherwise, independent publishers are an interesting place to look. They allow for a more niche style to be covered. <br />
  27. 27. Reader Communication<br />The language used is in-keeping with the age range, but slightly more technical in places to appeal to those who want to know more.<br />The colours and images used are subtle and of a limited pallet, which is becoming fashionable. Gradients are only used when necessary, and not on every object. This also applies to drop shadows<br />
  28. 28. To further expand the reach of the magazine:<br />A website is essential to allow two-way communication between the audience and the writers<br />However, a lot of websites go further by allowing instant communication via the likes of Twitter or Facebook<br />The next step up would be a move into the broadcasting area, either with a music radio station, or a TV channel<br />
  29. 29. What I used to design the magazine<br />The majority of layout work was done using Adobe InDesign CS5<br />Graphics were handled in both Adobe Photoshop CS5 and Adobe Illustrator CS5<br />Writing work for the blog was done in Microsoft Word 2010<br />
  30. 30. Improvements, Feedback and Personal Evaluation<br />Suggestions for improvements have been provided throughout, and they have been taken into account. For example:<br />I took this into account and applied the changes to my front cover<br />
  31. 31. Personally, I’m happy with how this magazine resulted. The cover is pleasing to look at, and incorporates many standards of the magazine industry, while maintaining a sense of independence. The rest of the magazine follows suit, with a strong adherence to a design philosophy and colour choice. It think it impacts on the end reader effectively.<br />