Ranith Kumaran You Send It

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Ranith Kumaran You Send It

  1. 1. Consumer Freemium vs. Enterprise Freemium Lessons learned from YouSendIt.com Ranjith Kumaran
  2. 2. Like everything, Freemium businesses evolve (or die).
  3. 3. 100 free consumer senders = 500 free recipients 500 free recipients = 100 new free senders 100 new free senders = 4 paid subscribers
  4. 4. 20 acme.com senders = 80 acme.com recipients 100 total acme.com users = 10-100% of Acme SMB >10% penetration = inbound from Acme
  5. 5. An engaged consumer is a likely buyer.
  6. 6. Not all engaged enterprise users can make purchase decisions.
  7. 7. Consumers are happy buying for themselves online.
  8. 8. Businesses are happy buying for groups after talking to a human.
  9. 9. Retaining consumers is (relatively) hard.
  10. 10. Enterprise renewals are opportunities for up-sell.
  11. 11. Every consumer is a professional.
  12. 12. Every professional is a consumer.
  13. 13. @ranjithkumaran

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