The magazine talks to the reader as if they are part of exclusive fan base or Kerrang readers.
Although it is comical and has a friendly tone, it is informative and has status above the reader through its musical knowledge.
I have chosen to analysis articles from NME and Kerrang as they both have a similar target audience to my magazine HEADBANG and I feel they will be most helpful to look it for inspiration for my own.
Audience of true music fans, not a one off for impartial purchase. It is taken for granted that the reader has knowledge about rock music and bands but still explained so as not to exclude. Readers have genuine interest in what the lead singer of such a well known band is doing next. Band formed in 1996 so appeals to older and younger readers. Rise of new types of rock fan, birth of self harm stereotypes . Issue that effects lots of new “emo” rock fans so audience understand or know people in that situation.
The article is written in a way that assumes that the audience have a good knowledge of other music and television which is referenced as well as being from “The Mighty Boosh’s” cult following. This means they are likely to be younger readers as that is the target audience of the shows referenced.
Young adults are not easily offended and so not worried by lack of censorship. Story like manner, description of scene, not from artists view, an observation adds to drama of story. Some colloquial language as they want an image as “cool” and friendly but don’t want to exclude, widely known slang.
Other, older shows are referenced so audience are assumed to have a broad knowledge. Small amount of well known colloquial language adds to “friend” image. Written the same way spoken, informal. The article often makes jokes which give audience a common purpose and also assumes they share the same view point.
Red is a powerful colour many connotations, for example of blood, danger and pain – related to rock stereotype. Dark coloured image shows seriousness of article. Dramatic, old, grainy, stylised. Contrasting colours of red, white and black stand out from each other.
Uses the colours most associated with the rock scene – black, white and red that are also part of the brand identity. Contrastingly, the colours in the images liven up the article as they are bright and relate to young audience Contrasting colours of red, white and black stand out from each other.
Text bold, not elaborate or fancy, making bold statement, not formal magazine.
The style of the fonts is very similar to a newspaper, relating to the fanzine NME once tried to become. Nearly all of the other magazines in NME use this font creating a strong brand identity.
The slug helps the editor to know which section of the magazine the article belongs to The provocative quote attracts reader as they have interest and sympathy Button looks like a stickers which relates to the rock image of the article Drop cap is a very common magazine article convention Gutter gives the text space and differentiates image and text Caption “giving excess the boot” adds humor to serious article, as essentially article are read for fun Pull quote helps the audience to idolise the life of a rock star as it shows the thing “party” that they want to do Anchor is the end of the natural end of eye flow and gives additional information
The slug helps the editor to know which section of the magazine the article belongs to. The article title is prominent on the page and looks as if its been cut out of a newspaper The leading text introduces the article and gives the writers credit Drop cap is a very common magazine article convention Gutter gives the text space and differentiates image and text. It leaves a gap so nothing is lost in the fold of the page The captions on this article are more informative than comical to help readers who may not know the shows referenced The pull quote here summerises the article The anchor is the end of our natural eye flow and shows the reader where they can get more information This article also has a side bar where there is a related yet different article
Assists eye-flow as it goes from the slug, to the title, leading text and body text, ending at the anchor. This is the order the page is meant to be read in.
Slightly disrupts eye flow as article title is bottom left but still starts at slug and ends at anchor.
The reader values the bands image. They are interested in the text but also want to see the artists as he is conventionally good looking. He is the dominant part of the page which shows how, as a rock star he is idolised by fans, supported by the pull quote. Quote is big to attract readers as it is emotive and makes us want to know what the article is about. Body text at either side of image makes it seem less and condensed. People generally do not want to read big bulks of text.
Images take up a whole page as they readers value images and they are of things that they are interested in and will attract them to the article. They also summerise the article’s main elements. The title is large and at the bottom of the page which breaks conventions but still attracts readers to it. There is a large amount of text as the article is designed for people who are interested in the themes it discusses. However, I you don’t want to read as much, the side bar contains information on a similar theme but there is less. It is written in more of a note style
The article is written quite formally so it has universal understanding. It gives information, yet is not patronising so no one is excluded. It is very detailed as dedicated music fans want to know lots about the artist they are reading about. The article is enjoyable, entertaining article to fans and new readers alike, they are united by interest in music.
The article has a chatty tone as it wants to appear friendly, entertaining and involving to all readers. It assumes that the audience have previous knowledge of the television shows it discusses, in the same way as a friend would discuss television shows which are of mutual interest. To add to the friendly image, it is very comical, sometimes through mockery but in a way which means that only those who know what they are talking about will get the joke which is again showing the assumed previous knowledge.
The shadows represent the demons of his drug and alcohol addiction. He is sitting in position of power looking relaxed as he has overcome them. His boots represent strength, grounding and confidence in who he is, which relates to the caption. Although he is sat in the stereotypical “emo in corned” style position he is empowered. The mise-en-scene is dark and grungy relating to genre of the magazine and the background looks old but homely.
They’re 5 images representing different elements of the article and the different contrasting colours in the images are contrasted to the red, white and black colour scheme. The images are all displaying subjects that appeal to rock fans, such as playing musical instruments, partying and attending gigs. This means that the readers are more likely to read the article as they are attracted by and can relate to the pictures. The images are well lit to represent the bright, fun article. Continuing with the theme of humor, the images are also very comical.
They both use bold, sans serif fonts as they are more fitting for the rock genre and they both are portraying strong messages that they want to stand out. Both models are using poses that are iconic in “emo” style and they both relate to eachother as the cover models suicide pose can be linked to the themes in the article. The colour schemes are contrasting as they both have different purposes. The cover is meant to be brightly coloured to attract readers to the magazine and stand out on the shelf. However, the double page spread can be darker as it is a serious article trying to tell a sad story to the reader. The cover uses a more allobarte font as it is trying to create a brand identity to attract readers to the product.
They both use a bold, sans serif font for the titles and a serif font for the body text, in keeping with a brand identity. They both also use a montage of different images giving a over view of everything featured in the articles. The also both have the same red, white and black colour scheme. The double page spread uses colour images whilst the cover uses black and white as the DPS is trying to appear fun and exciting whilst, because the cover is a special addition, they want the magazine to seem exclusive and classy through the black and white pictures. For the same reason, the cover of the magazine is smartly laid out and formal looking whilst the DPS looks pasted together.
D:\Media\Dps\Double Page Spread
Double Page Spread Kerrang v NME
kERRANG! <ul><li>First published in 1981 </li></ul><ul><li>Rock magazine, exploring most sub genres but focus on heavy rock. </li></ul><ul><li>Young people15-25 but also read by adults. </li></ul><ul><li>Fan to fan style, readers feel part of a group. </li></ul>
nme <ul><li>First published in 1952 </li></ul><ul><li>Also rock magazine, exploring most sub genres but focus on indie. </li></ul><ul><li>Young people17-Mid age </li></ul><ul><li>Friendly style but has knowledge and authority </li></ul>
Audience <ul><li>Interview with the “Linkin Park” singer Chester Bennington, about his new band “Death by Sunrise”. </li></ul><ul><li>Rely on the readers previous knowledge. </li></ul><ul><li>Rock band formed in 1996. </li></ul><ul><li>Openly discusses issues of drug use and suicide that are associated with a rock audience. </li></ul>
Audience <ul><li>Article about the programmes that combine music and television. Featuring The Mighty Boosh, Skins and Flight of the Concords </li></ul><ul><li>Some knowledge of shows is required </li></ul><ul><li>Assumes reader is part of cult following </li></ul><ul><li>Subject appeals to younger readers </li></ul>
LANGUAGE <ul><li>Not censored and swears openly. </li></ul><ul><li>Discusses drug and alcohol addiction, not for easily offended readers. </li></ul><ul><li>Written in a story like manner. </li></ul><ul><li>Some colloquial language. </li></ul>
LANGUAGE <ul><li>Written for fans with reference to other shows. </li></ul><ul><li>Chatty style of writing, as if talking. </li></ul><ul><li>Comical writing. </li></ul><ul><li>Some colloquial language. </li></ul>
COLOUR <ul><li>It uses the colours red, white and black which are related to the genre. </li></ul><ul><li>Red connotates blood relating to the theme of suicide. </li></ul><ul><li>Dark, grungy effect on image matches colour scheme. </li></ul><ul><li>Colours all very contrasting and so they stand out. </li></ul>
COLOUR <ul><li>It alsouses the colours red, white and black which are related to the genre. </li></ul><ul><li>Brand identity. </li></ul><ul><li>Colours in images add excitement relating to excitement in article. </li></ul><ul><li>Colours all very contrasting and so they stand out. </li></ul>
<ul><li>Bold, sans serif fonts which stand out and emphasise message. </li></ul><ul><li>Key words shown by the change from regular to bold </li></ul><ul><li>Basic fonts as they are not distracting from image or message </li></ul><ul><li>Strong, angular font. </li></ul><ul><li>Similar to over articles as they rarely use serif or elaborate font. </li></ul>
<ul><li>Juxtaposition between serif and sans serif fonts </li></ul><ul><li>Bold titles in impact font whilst body and leading text in type writer style font. News paper style which could relate to fanzine </li></ul><ul><li>Not elaborate enough to control page but are bold and stand out </li></ul><ul><li>Nearly all articles use these fonts creating brand identity. </li></ul>
Slug By Line Article Title and Pull quote Leading text in button Drop Cap Caption Pull Quote Anchor Page number Gutter
Slug Article Title Leading text Containing by line Drop Cap Caption Pull Quote Anchor Page number Gutter Side Bar
Our natural eye flow is to read from top right to bottom left in a “c” shape. The layout assists our natural eyeflow.
Our natural eye flow is to read from top right to bottom left in a “c” shape. Layout slightly disrupts our natural eyeflow
Image takes up most room on page The body text is either side of the image. Large, emotive quote
Image collage takes up whole page. Large article title underneath pictures. Large block of text Extra, shorter information in side bar
<ul><li>Formal address, good grammer. </li></ul><ul><li>Gives introductory information. </li></ul><ul><li>Indepth, detailed information. </li></ul><ul><li>Does not assume knowledge yet is not patronising </li></ul>
<ul><li>Quite formal but still chatty tone. </li></ul><ul><li>Assumes audience have good musical knowledge </li></ul><ul><li>Comical tone. </li></ul><ul><li>Mocking </li></ul>
<ul><li>Dark colours and shadow. </li></ul><ul><li>Sitting in a position of power. </li></ul><ul><li>Boots nearest to camera. </li></ul><ul><li>Grungy mise-en-scene. </li></ul><ul><li>Supports text. </li></ul>
<ul><li>Montage of different images. </li></ul><ul><li>Lots of colours used. </li></ul><ul><li>Images relating to audience </li></ul><ul><li>Use of light. </li></ul><ul><li>Comical images. </li></ul>
<ul><li>Both have bold sans serif fonts. </li></ul><ul><li>Iconic poses that are linked to rock scene. </li></ul><ul><li>Boxes and buttons to layer text. </li></ul><ul><li>Contrasting colour schemes </li></ul><ul><li>Use of light and dark </li></ul><ul><li>Cover uses more elaborate fonts </li></ul>
<ul><li>Both have bold sans serif font for title and serif fonts for other information. </li></ul><ul><li>Use of image collage. </li></ul><ul><li>Use of colour. </li></ul><ul><li>Formal and scruffy appearance </li></ul>