The Bristol Link-up
                 Social networking event for members of the
                   Only Marketing Jobs Lin...
The Bristol Link-up   …it pays to know people




A social network:
An interactive structure made of
individuals (or organ...
The Bristol Link-up   …it pays to know people




Social events allow you to:
01 Connect with people
02 Exchange business ...
The Bristol Link-up   …it pays to know people




11,000
The number of members in the
UK Marketing Lounge Group,
making it...
The Bristol Link-up   …it pays to know people




LinkedIn is now the
undisputed world champion
of professional social med...
The Bristol Link-up   …it pays to know people




Everything is changing.

People are connecting and working
together. The...
The Bristol Link-up     …it pays to know people




Social media is like teen sex.
Everyone wants to do it.
Nobody knows h...
The Bristol Link-up   …it pays to know people




2 out of 3
people find a job through networking.
The Bristol Link-up   …it pays to know people




3
The number of seconds it takes
to form an opinion of someone.



Inter...
The Bristol Link-up   …it pays to know people




Referral-based
recruitment
will be a significant feature of the
employme...
The Bristol Link-up   …it pays to know people




How you perceive yourself is
important. But what really matters is
how y...
The Bristol Link-up   …it pays to know people




Social networking can be a maze of
duplications and dead ends.
Using an ...
The Bristol Link-up   …it pays to know people




Technology is shifting the power away
from the editors, the publishers, ...
The Bristol Link-up   …it pays to know people




It is thought that 70% of job
vacancies are never advertised.
So you nee...
The Bristol Link-up   …it pays to know people




For companies, resistance to
social media is futile.
Your competitors
ar...
The Bristol Link-up   …it pays to know people




Stop thinking          Start thinking
 ‘campaigns’           ‘conversati...
The Bristol Link-up   …it pays to know people




10
The number of new contacts you
should have before you leave tonight.
...
The Bristol Link-up   …it pays to know people




Some people want it to happen,
some wish it would happen,
others make it...
The Bristol Link-up   …it pays to know people




The successful networkers I know,
the ones receiving tons of referrals
a...
The Bristol Link-up   …it pays to know people




You are like an ant.
They can’t survive on their own,
either. Ants help ...
The Bristol Link-up   …it pays to know people




More business decisions occur
over lunch and dinner than at
any other ti...
The Bristol Link-up         …it pays to know people




A shifting business climate
creates an ever-moving target.

A movi...
The Bristol Link-up   …it pays to know people




The way of the world is meeting
people through other people.

There’s no...
The Bristol Link-up   …it pays to know people




All things being equal, people
will do business with and refer
business ...
The Bristol Link-up   …it pays to know people




The current economic climate
lays a responsibility on us all to
find way...
The Bristol Link-up         …it pays to know people




11
The number of potential Dark Sides in
every individual. Finding...
The Bristol Link-up   …it pays to know people




Openly and actively engage
with others by offering support,
advice and f...
The Bristol Link-up   …it pays to know people




Business cards can be used to
pick spinach from your teeth.

They do hav...
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Bristol Link Up

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Superb quotes about social networking taken from the Bristol Link-up, a networking event for marketing professionals in Bristol.

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Bristol Link Up

  1. 1. The Bristol Link-up Social networking event for members of the Only Marketing Jobs LinkedIN Group 3rd February 2010 Goldbrick House, Bristol event sponsors
  2. 2. The Bristol Link-up …it pays to know people A social network: An interactive structure made of individuals (or organizations) called ‘nodes’, which are connected by one or more specific types of interdependency. Wikipedia
  3. 3. The Bristol Link-up …it pays to know people Social events allow you to: 01 Connect with people 02 Exchange business ideas 03 Develop your brand 04 Find a job 05 Find jobseekers …and that’s what business networking is.
  4. 4. The Bristol Link-up …it pays to know people 11,000 The number of members in the UK Marketing Lounge Group, making it by far the largest UK marketing hub on LinkedIN.
  5. 5. The Bristol Link-up …it pays to know people LinkedIn is now the undisputed world champion of professional social media. Those not engaged are conspicuous by their absence. Only Marketing Jobs
  6. 6. The Bristol Link-up …it pays to know people Everything is changing. People are connecting and working together. The Internet is enabling conversations and there is nothing corporations can do about it. Only Marketing Jobs
  7. 7. The Bristol Link-up …it pays to know people Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better. Avinash Kaushik, Analytics Evangelist, Google
  8. 8. The Bristol Link-up …it pays to know people 2 out of 3 people find a job through networking.
  9. 9. The Bristol Link-up …it pays to know people 3 The number of seconds it takes to form an opinion of someone. Internet research
  10. 10. The Bristol Link-up …it pays to know people Referral-based recruitment will be a significant feature of the employment landscape within 2 years. Only Marketing Jobs
  11. 11. The Bristol Link-up …it pays to know people How you perceive yourself is important. But what really matters is how you are perceived by others. What is ‘brand you’ telling the world? Only Marketing Jobs
  12. 12. The Bristol Link-up …it pays to know people Social networking can be a maze of duplications and dead ends. Using an established recruiter is like having online Sat Nav.
  13. 13. The Bristol Link-up …it pays to know people Technology is shifting the power away from the editors, the publishers, the establishment and the media elite. Now it’s the people who are in control. Rupert Murdoch, Global Media Entrepreneur
  14. 14. The Bristol Link-up …it pays to know people It is thought that 70% of job vacancies are never advertised. So you need to make sure that you can be found.
  15. 15. The Bristol Link-up …it pays to know people For companies, resistance to social media is futile. Your competitors are already there. Your customers have been there for a long time. Business Week
  16. 16. The Bristol Link-up …it pays to know people Stop thinking Start thinking ‘campaigns’ ‘conversations’
  17. 17. The Bristol Link-up …it pays to know people 10 The number of new contacts you should have before you leave tonight. That’s a conversation with someone different every 30 minutes. Only Marketing Jobs
  18. 18. The Bristol Link-up …it pays to know people Some people want it to happen, some wish it would happen, others make it happen.
  19. 19. The Bristol Link-up …it pays to know people The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own. Bob Burg, Author and Networking Expert
  20. 20. The Bristol Link-up …it pays to know people You are like an ant. They can’t survive on their own, either. Ants help other workers in their colonies. It is the very definition of altruism. Simon Lewis, Only Marketing Jobs
  21. 21. The Bristol Link-up …it pays to know people More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject. Anonymous
  22. 22. The Bristol Link-up …it pays to know people A shifting business climate creates an ever-moving target. A moving target is easier to hit if you’re moving with it. Suzie Sharpe, Career Coach, Key Change Training
  23. 23. The Bristol Link-up …it pays to know people The way of the world is meeting people through other people. There’s nothing new about it. Only Marketing Jobs
  24. 24. The Bristol Link-up …it pays to know people All things being equal, people will do business with and refer business to those people they know, like and trust. Bob Burg, Author and Networking Expert
  25. 25. The Bristol Link-up …it pays to know people The current economic climate lays a responsibility on us all to find ways to increase the awareness of our expertise. Chartered Institute of Marketing, CIM
  26. 26. The Bristol Link-up …it pays to know people 11 The number of potential Dark Sides in every individual. Finding out what they are and managing them better is what separates success from also-ran. Suzie Sharpe, Career Coach, Key Change Training
  27. 27. The Bristol Link-up …it pays to know people Openly and actively engage with others by offering support, advice and friendship. Do this without expectation of reward and it will soon some back to you by the truckload.
  28. 28. The Bristol Link-up …it pays to know people Business cards can be used to pick spinach from your teeth. They do have other uses though: for example, you could call one of the numbers you find and say ‘hey, remember me..?’ Simon Lewis, Only Marketing Jobs

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