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Smart object 09


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Smart object 09

  1. 1. PROVENCE PROMOTION - Economic Development Agency – Marseilles – France MARSEILLE PROVENCE HOT SPOT IN SMART OBJECTS
  2. 2. <ul><li> Dollar/ Euro exchange rate </li></ul><ul><li> Tax system </li></ul><ul><ul><ul><ul><li>Business oportunities (proximity to large & emerging markets) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Academic & Research collaborations </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Quality of R&D resources </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Funding Programs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Energies cost </li></ul></ul></ul></ul><ul><li> Social Value </li></ul><ul><ul><ul><ul><li>Risk on IP </li></ul></ul></ul></ul>IT KEY FACTORS OF COMPETITIVENESS <ul><li>arguments pro France </li></ul>
  3. 3. TODAY’S PROVENCE (FRANCE) MAIN COMPETITIVE ADVANTAGES <ul><li>A complete Ecosystem in Secure Transactions. </li></ul><ul><li>Close to leading Design Influence Markets in Europe (Automotive, Smart cards, Wireless…). </li></ul><ul><li>R&D grants and European Joint projects . </li></ul><ul><li>Proximity of Mediterranean emerging markets. </li></ul>
  4. 4. A COMPETITIVENESS CLUSTER IN ELECTRONIC SECURE TRANSACTIONS (SMART CARDS, RFID, SENSORS…) <ul><li>Crolles/ Rousset/ Sophia: a World Class Cluster (200 Miles radius) </li></ul><ul><li>World leaders (STM, TI, Gemalto, Watchdata, IBM, NXP…). </li></ul><ul><li>Innovative leaders (Inside Contactless, Tagsys, ASK, Psion Teklogic, Smart Packaging Systems, Innovacard…). </li></ul><ul><li>Majors Labs & Universities (INRIA, LETI, CMP, IM2MP, LEAT, University of Aix/ Marseille…) </li></ul><ul><li>Largest RFID Community in Europe </li></ul><ul><li>Largest european Phone Testing Center (PACA Mobile Center) </li></ul><ul><li>Standard certification bodies (ETSI, W3C,…). </li></ul>
  5. 5. <ul><li>Nokia Philips </li></ul><ul><li>Siemens Thales </li></ul><ul><li>Bosch Gemalto </li></ul><ul><li>Ericsson Giesecke & Devrient </li></ul><ul><li>Alcatel / Lucent Marelli </li></ul><ul><li>Safran ... </li></ul>CLOSE TO TOP EUROPEAN OEM’s (weight 20 BnUS$)
  6. 6. A VERY COMPETITIVE R&D PUBLIC SUPPORT (1) <ul><li>Regional Common Plat-forms (Characterization, MicroPack, Design, Health) can generate up to 30-75 % of R&D costs (already 175 projects labelized for a total of 620 Meuros in 3 years). </li></ul><ul><li>R&D tax credit (among the 3 most generous regima worldwide) (30 %/ total R&D expenditures each year). </li></ul><ul><li>Bonus per job in R&D (up to 25 Keuro/ job). </li></ul><ul><li>Statut of JEI (Young Innovative Companies) for Start-up (Full exemption for 7 years of corporate tax + Employer charges Business tax…). </li></ul>
  7. 7. JOINT EUROPEAN INITIATIVES TOWARDS APPLICATIONS <ul><li>Fundings: 5 000 persons other the next 8 years, 200 Keuro/ person) </li></ul><ul><li>6 Main Application Areas: Health & Wellness, Transport & mobility, Security & Safety, Energy & Sustainability, Communication & Infotainment. </li></ul><ul><li>Associated Generic Areas: design Method, Equipment & materials. </li></ul><ul><li>Technological areas : EDA, Smart systems & SIP sensors, Process Development, manuf. Science, equipement & mat </li></ul>
  8. 8. SOUTHERN FRANCE IS A POOL OF TALENTED PEOPLE <ul><li>Among the highest GDP job in Europe and second France GDP/ Job (71 133 €/ year), source Insee 2006. </li></ul><ul><li>Second European most productive GDP per hour </li></ul><ul><li>( source Eurostat 2007). </li></ul><ul><li>Largest Design Community in Europe (over 4000 designers) </li></ul><ul><li>( source PACA Competitiveness cluster). </li></ul><ul><li>Highest rate of return from french expatriates, who have worked in the IT in the US (20 % of french total), source Interfrench 2007 ) </li></ul>
  9. 9. REGIONAL POTENTIAL GROWTH MARGIN <ul><li>National RFID Center set-up </li></ul><ul><li>(partnerships with new clients, network with Singapour) </li></ul><ul><li>Promising regional markets in medical devices, clean Energies (PV), logistics, agrofood…). </li></ul><ul><li>Double digit growth in Mediterranean countries (Morocco, Algeria, Tunisia, Egypt, Turkey…). </li></ul><ul><li>Ongoing usages Plat-forms in Health, Telecom & Software. </li></ul>
  11. 11. <ul><li>FRANCE : 2nd highest GDP/ hour in Europe (in US $) </li></ul><ul><li>productivité du travail PIB/ Heure travaillé Productivité PIB/Emploi </li></ul>PRODUCTIVITE DU TRAVAIL Source AFII – « La France se compare » 2007 Source EUROSTAT LABOUR PRODUCTIVITY Output per unit of labour input Output is known as GDP = (Total Production Value – Value of Intermediate Input) <ul><li>Finland is not included (not representative) </li></ul>
  12. 12. Source EUROSTAT- annuaire régional 2007 Données « productivité du travail »actualisées Mai 2008 PRODUCTIVITY PER JOB (Europe) <ul><li>Total Added Value (GDP) produced </li></ul><ul><li>divided by the number of employed people </li></ul><ul><li>In all the european Regions </li></ul>
  13. 13. PRODUCTIVITE DU TRAVAIL Provence Region ranks # 2 in France with 71 133 € (among 22) Source INSEE 2006 – PIB par région à prix courant PIB par emploi salariés et non salariés PRODUCTIVITY PER JOB (France) Paris Provence
  14. 14. FDI to MEDITERRANEE: A GROWING PIECE OF CAKE Source: Unctad 2003 2004 2005 2006 FDI amounts, mln €, MIPO
  15. 15. Source MIPO 2003-2006 MAIN FDI FLOWS…
  18. 18. CNRFID MISSIONS <ul><li>OBJECTIVES </li></ul><ul><li>Setting-up procedures of certification and Normalization </li></ul><ul><li>Follow-up official and legal roadmap </li></ul><ul><li>To train people into the SME’s </li></ul><ul><li>To inform and to evangelize potential Customers </li></ul><ul><li>To collaborate on R&D plat-forms </li></ul><ul><li>To define procedures and tests for certification </li></ul>
  20. 20. OPENING OF NEW MARKETS PLAT-FORM BY THE CLUSTER <ul><li>O BJECTIVE: t o allow tests and prototypes on new applications at very high added value </li></ul><ul><li>Funding: from 30 to 75 % of investments & expenditures </li></ul><ul><li>New platforms: </li></ul><ul><ul><li>Health: innovative and integrative labs </li></ul></ul><ul><ul><li>Software: Key technological areas: interoperability & Security, reconfigurability & mobility, validation & tests for critical software, applied support per sector). </li></ul></ul><ul><ul><li>Telecom: key technological areas: wireless solutions, IP convergence, telecom services (IMS, M2M, Middleware…). </li></ul></ul>
  22. 22. PROVENCE IS PIONEER IN NEW ENERGY TECHNOLOGIES <ul><li>1600 to 1700 Kwh/ M2/ year (estimation of 900 Kwc in 2020) </li></ul><ul><li>43 Photovoltaic projects, 320 companies, 20,000 jobs </li></ul><ul><li>International project (8 countries/ 4,7Bn euros, 3000 engineers). </li></ul><ul><li>First Fab in the world to produce Polycrystalline Silicon (400 Mn Euros). </li></ul><ul><li>21 research centers (CEA, CNRS, IRSN, Centrale Marseille…). </li></ul><ul><li>ARBOIS Technopole: Largest dedicated park in Europe (6000 acres). </li></ul>
  23. 23. LIFE SCIENCE IN PROVENCE <ul><li>Second Life Science cluster in France (3000 researchers, 20,000 students, 10,000 hospital beds…). </li></ul><ul><li>110 companies in Biotech, Pharma and Medical Devices. </li></ul><ul><li>Second french area in Clinical trials. </li></ul><ul><li>15 research labs and collaborative plat-forms </li></ul><ul><li>A world class Biotech Park (Luminy Park) </li></ul>
  24. 24. A STRONG EXPERTIZE TOWARDS START-UP <ul><li>Second Region in France by the number of new companies launched in 2007 and 2008. </li></ul><ul><li>2 incubators dedicated in IT and Life Science. </li></ul><ul><li>VC ‘s and Business Angels networks (Viveris, Sophiaeurolabs, Finnadvance, BNP Paribas, Turenne Capital Partners…) </li></ul><ul><li>Start in Provence: leading program in France that involves 150 start-up professional partners. Award of the best french economic program in favor of entrepreneurs in 2005. </li></ul><ul><li>Great Success Stories by ex. expatriates from the USA (75 companies since 2005) through Home Sweet Home program </li></ul>
  25. 25. EXAMPLE OF PROVENCE START-UP CREATED BY EX.FRENCH EXPATRIATES WHO HAVE WORKED IN THE US The Bakery Animation Digdash Supersonic Imagine Spinroc In Silicio Innate Pharma Digital Keystone Aspect Software