OpenID in 2010
Relying Party UX Overview and Lessons Learned




                                               OpenID UX ...
What is OpenID?
Authentication & profile import for easily
        moving around the web



                               ...
The OpenID Opportunity
  Rethink registration and sign-in as it exists today.




                                        ...
Quick Engagement!
1. No new password at every site
2. No re-entering profile everywhere
3. No verify-email dance
4. Lower m...
Take a step back
Don’t just bolt OpenID onto your existing registration
 system as a password replacement. Treat it equall...
Simplify
1. Simplify Login/Register flow
2. Avoid lengthy registration forms
3. Engage quickly, ask for data as needed



 ...
Users are getting it...
but the interface is key.


                           OpenID UX Summit 2010
                     ...
OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
                                  8
Button Driven Sign-in




                       OpenID UX Summit 2010
                   Brian Ellin / brian@janrain.com
...
OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
                              10
blink182.com




                   OpenID UX Summit 2010
               Brian Ellin / brian@janrain.com
                 ...
3rd Party vs Email+Password
   60% choose 3rd party on blink182.com




                                              Open...
tigweb.org example




                         OpenID UX Summit 2010
                     Brian Ellin / brian@janrain.com...
Interface is below the fold...
          !"#$%"&




                                     OpenID UX Summit 2010
          ...
tigweb.org - improved registration page
                  !"#$%




                                          OpenID UX Su...
NASCAR Style
Favicons can mean
   other things
 Share This, Follow, Become a Fan etc.




                                ...
Best accompanied with a
clear message of benefit




                          OpenID UX Summit 2010
                      ...
89% chose a 3rd party
instead of clicking login/signup



                            OpenID UX Summit 2010
              ...
Combine Login & Register
     For a single, simple experience.




                                            OpenID UX S...
Single entry point into system




                                OpenID UX Summit 2010
                            Brian...
Return experience is key
when offering many choices




                            OpenID UX Summit 2010
                ...
Use immediate mode
       when you can.
Sign-in without redirecting or opening a popup.




                              ...
Avoid the full browser
  redirect by using a
 small popup window

                        OpenID UX Summit 2010
          ...
openid.ui.mode=popup




                      OpenID UX Summit 2010
                  Brian Ellin / brian@janrain.com
   ...
Mobile Considerations
Don’t use a popup for iPhone and Android browsers.




                                             ...
Mobile + OpenID is great!
 1. Typing on a phone is hard
 2. No new password at every site
 3. No re-entering profile data e...
Profile Data
Data transport on top of OpenID via AX/Sreg

    email, first name, last name, country,
     language, profile p...
Verified Email
Many providers issue an email address that they have
 already verified. You don’t have to verify it again.


...
OAuth Hybrid
Piggybacking OAuth on top of OpenID for access to
       Contacts, Social, and other rich APIs....




      ...
NASCAR Alternatives
      brianellin@gmail.com
       brian@janrain.com
       bcellin@yahoo.com
     brianellin@hotmail.c...
Who is your audience?
Build an interface and integrate with appropriate
                    providers.




               ...
A few years out
1. Only managing passwords at provider sites
2. Using a password at a non provider site will
   be a forei...
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OpenID UX Summit - Lessons Learned from RPX

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Brian Ellin's talk on patterns that work in 3rd party authentication.

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OpenID UX Summit - Lessons Learned from RPX

  1. 1. OpenID in 2010 Relying Party UX Overview and Lessons Learned OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 1
  2. 2. What is OpenID? Authentication & profile import for easily moving around the web OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 2
  3. 3. The OpenID Opportunity Rethink registration and sign-in as it exists today. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 3
  4. 4. Quick Engagement! 1. No new password at every site 2. No re-entering profile everywhere 3. No verify-email dance 4. Lower mental investment! OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 4
  5. 5. Take a step back Don’t just bolt OpenID onto your existing registration system as a password replacement. Treat it equally. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 5
  6. 6. Simplify 1. Simplify Login/Register flow 2. Avoid lengthy registration forms 3. Engage quickly, ask for data as needed OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 6
  7. 7. Users are getting it... but the interface is key. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 7
  8. 8. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 8
  9. 9. Button Driven Sign-in OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 9
  10. 10. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 10
  11. 11. blink182.com OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 11
  12. 12. 3rd Party vs Email+Password 60% choose 3rd party on blink182.com OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 12
  13. 13. tigweb.org example OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 13
  14. 14. Interface is below the fold... !"#$%"& OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 14
  15. 15. tigweb.org - improved registration page !"#$% OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 15
  16. 16. NASCAR Style Favicons can mean other things Share This, Follow, Become a Fan etc. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 16
  17. 17. Best accompanied with a clear message of benefit OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 17
  18. 18. 89% chose a 3rd party instead of clicking login/signup OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 18
  19. 19. Combine Login & Register For a single, simple experience. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 19
  20. 20. Single entry point into system OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 20
  21. 21. Return experience is key when offering many choices OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 21
  22. 22. Use immediate mode when you can. Sign-in without redirecting or opening a popup. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 22
  23. 23. Avoid the full browser redirect by using a small popup window OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 23
  24. 24. openid.ui.mode=popup OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 24
  25. 25. Mobile Considerations Don’t use a popup for iPhone and Android browsers. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 25
  26. 26. Mobile + OpenID is great! 1. Typing on a phone is hard 2. No new password at every site 3. No re-entering profile data each site 4. Less mental investment! OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 26
  27. 27. Profile Data Data transport on top of OpenID via AX/Sreg email, first name, last name, country, language, profile pic url, nickname, gender, date of birth, postcode OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 27
  28. 28. Verified Email Many providers issue an email address that they have already verified. You don’t have to verify it again. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 28
  29. 29. OAuth Hybrid Piggybacking OAuth on top of OpenID for access to Contacts, Social, and other rich APIs.... OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 29
  30. 30. NASCAR Alternatives brianellin@gmail.com brian@janrain.com bcellin@yahoo.com brianellin@hotmail.com me@brianellin.com OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 30
  31. 31. Who is your audience? Build an interface and integrate with appropriate providers. OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 31
  32. 32. A few years out 1. Only managing passwords at provider sites 2. Using a password at a non provider site will be a foreign concept OpenID UX Summit 2010 Brian Ellin / brian@janrain.com 32

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