… as an online   community
What is Flickr?
About Flickr <ul><li>24 million unique visitors </li></ul><ul><li>Owned by Yahoo </li></ul><ul><li>Competitors </li></ul><...
Why Do People Use It? Organize | Store | Share with Others Make New Connections with Shared Interests | Online to Offline ...
Galston: Entry/Exit Costs
Voice
Shared Norms
Mutual Obligation
Affective Ties Reputation | Social Capital | Bridging vs. Bonding
Is a community?
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Flickrpresentation

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Flickrpresentation

  1. 1. … as an online community
  2. 2. What is Flickr?
  3. 3. About Flickr <ul><li>24 million unique visitors </li></ul><ul><li>Owned by Yahoo </li></ul><ul><li>Competitors </li></ul><ul><ul><li>Ofoto </li></ul></ul><ul><ul><li>Picassa (Google) </li></ul></ul>
  4. 4. Why Do People Use It? Organize | Store | Share with Others Make New Connections with Shared Interests | Online to Offline | Bridging & Bonding Social Capital
  5. 5. Galston: Entry/Exit Costs
  6. 6. Voice
  7. 7. Shared Norms
  8. 8. Mutual Obligation
  9. 9. Affective Ties Reputation | Social Capital | Bridging vs. Bonding
  10. 10. Is a community?

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