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Google Analytics


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Google Analytics

  1. 1. By Tara Slosberg COM 495
  2. 2. What is <ul><li>A service offered by Google that allows website owners/creaters to view specific statistics about their site for free. </li></ul><ul><li>Uses </li></ul><ul><li>Improve website return on investment </li></ul><ul><li>Enhance visitor experience </li></ul><ul><li>For your own knowledge! </li></ul>?
  3. 3. What does <ul><li>How many visits </li></ul><ul><li>Average time on site </li></ul><ul><li>Traffic sources (direct traffic, referring sites, search engine) </li></ul><ul><li>What county, state, city your visitors are from </li></ul><ul><li>What browser or connection speed your visitors use </li></ul><ul><li>Which page gets most visits </li></ul><ul><li>How many new v. returning visitors </li></ul><ul><li>… and many more! </li></ul>track?
  4. 5. How does <ul><li>GA tracks which ads on a referring sites are clicked. </li></ul><ul><li>Companies can view which ads are performing and generating revenue, and which are not. </li></ul><ul><li>Then, marketers can restructure their online ad campaigns to attract more visitors </li></ul>benefit marketers?
  5. 7. Want to add <ul><li>It’s easy! (kind of) </li></ul><ul><li>Download Semiologic Google Analytics Plugin for WordPress. </li></ul><ul><li>Extract the Plugin on your desktop. </li></ul><ul><li>Upload The Plugin to Your /WP-contents/plugins/ Folder. </li></ul><ul><li>Activate in your WordPress admin panel. </li></ul><ul><li>Go to GA and add your WordPress blog URL. </li></ul><ul><li>GA will generate a code - then paste this code on your WordPress Dashboard and Add Code Snippet to Options > Google Analytics </li></ul><ul><li>Done! Now you can track who reads your blog! </li></ul>to your blog?
  6. 8. Discussion Questions! <ul><li>Lets pretend you own a website and are NOT looking to make money from ads. How can you benefit from Google Analytics? </li></ul><ul><li>As a blog writer, which part of Google Analytics would interest you the most? </li></ul><ul><li>What do you believe is the most interesting tracker offered by Google Analytics? </li></ul>