Store Presentation Favorite General

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Store Presentation Favorite General

  1. 1. Store Overview Favorite
  2. 2. Store Content Table # city address trade area sales per month estimation Potential sales 1 Ivano Frankivsk Saharova 34 213 UAH184,687.00 ?  2 Ivano Frankivsk Karpatska 12 640 UAH184,425.00 ✗  3 Ivano Frankivsk Privokzalna 9 196 UAH458,078.00 ✔  4 Ivano Frankivsk Vovchinetska 34 452 UAH433,414.00 ?   5 Ivano Frankivsk Chornovola 98 555 UAH426,561.00 ?   6 Ivano Frankivsk Troleybusna 1 591 UAH426,561.00 ✔  7 Ivano Frankivsk Nadrichna 1 640 UAH311,804.00 ✗  8 Ivano Frankivsk Shevchenko 1 238 UAH275,702.00 ?   9 Ivano Frankivsk Nezalezhnosti 81 248 UAH253,336.00 ?   10 Ivano Frankivsk Galytska 67 354 UAH205,278.00 ✗   11 Ivano Frankivsk Vovchinetska 192 740 UAH184,776.00 ✗  12 Ivano Frankivsk Ivasyka 62a 670 UAH134,776.00 ✔  13 Tysmenytsia Galytska 21 351 UAH463,490.00 ✔   14 Kolomyya Mazepy 303b 991 UAH211,172.00 ?  15 Otynia Sichovyh Striltsiv 2 153 UAH150,028.00 ?   16 Yaremcha Svobody 257 484 UAH843,494.00 ✔  TOTAL:        
  3. 3. General Map: Ivano-Frankivsk SM Smak >100sqm <ul><li>Favorite </li></ul><ul><li>593sqm </li></ul><ul><li>Sales:426,561 </li></ul>SM Dionis 300sqm <ul><li>Favorite </li></ul><ul><li>640sqm </li></ul><ul><li>Sales:311,804 </li></ul><ul><li>Favorite </li></ul><ul><li>740sqm </li></ul><ul><li>Sales:184,776 </li></ul>SC Veles With “555” 2000sqm SC Arsen 5000sqm <ul><li>Favorite </li></ul><ul><li>670sqm </li></ul><ul><li>Sales:134,776 </li></ul><ul><li>Favorite </li></ul><ul><li>640sqm </li></ul><ul><li>Sales:184,425 </li></ul><ul><li>Favorite </li></ul><ul><li>354sqm </li></ul><ul><li>Sales:205,278 </li></ul>SC with Vopak 770sqm Sales: 2,5mln Furshet 500sqm SM Oasis 400sqm <ul><li>Favorite </li></ul><ul><li>238sqm </li></ul><ul><li>Sales:275,702 </li></ul>SM Vopak 605sqm Sales:1mln <ul><li>Favorite </li></ul><ul><li>248sqm </li></ul><ul><li>Sales:253,336 </li></ul><ul><li>Favorite </li></ul><ul><li>213sqm </li></ul><ul><li>Sales:184,687 </li></ul><ul><li>Favorite </li></ul><ul><li>452sqm </li></ul><ul><li>Sales:433,414 </li></ul><ul><li>Favorite </li></ul><ul><li>196sqm </li></ul><ul><li>Sales:134,776 </li></ul><ul><li>Favorite </li></ul><ul><li>555sqm </li></ul><ul><li>Sales:426,561 </li></ul>1 2 3 4 5 6 7 8 9 10 11 12 market City market Clothes market SM Nadia 5000sqm *SC – Shopping Center; SM – Super Market SM 555 450sqm
  4. 4. Location: Ivano-Frankivsk, Saharova 34 <ul><li> Location description </li></ul><ul><ul><li>Radius area covers more than 2,600 households. (density of residential is low – many industrial land) </li></ul></ul><ul><ul><li>Target geography is 825 households. </li></ul></ul><ul><ul><li>600 meters from target location is Vopak and Nadia supermarkets </li></ul></ul><ul><ul><li>200 meters is a soviet style store “Zoryaniy” </li></ul></ul><ul><ul><li>Store is located along the façade of the main road in the newly built building. </li></ul></ul><ul><ul><li>Average to low human and vehicle traffic </li></ul></ul><ul><ul><li>Street parking next to the store 10 car slots </li></ul></ul><ul><ul><li>Visual sign is not recognized really well. </li></ul></ul><ul><ul><li>Dark interior (very bad illumination) </li></ul></ul><ul><ul><li>Conclusion: </li></ul></ul><ul><ul><li>Closest store to a high density residential block and private housing area. </li></ul></ul>Radius (1,5km) Target location Competitors – open air markets Competitors – super markets Furshet Oasis C-Shlyah Favorite Vopak Nadia Zoryaniy Favorite 1 Target geography SALES: 184,687 UAH/MONTH AREA: 213 SQM 5min walk INHABITANTS: 2,227
  5. 5. Layout: I-Frankivsk, Saharova 34 <ul><li>Store parameters: </li></ul><ul><ul><li>756 sqm total area </li></ul></ul><ul><ul><li>213 sqm trading area </li></ul></ul><ul><ul><li>3 cash desks </li></ul></ul><ul><ul><li>Fresh offering </li></ul></ul><ul><ul><ul><li>Fruits & vegetables of fine quality and choice </li></ul></ul></ul><ul><ul><ul><li>Sausages </li></ul></ul></ul><ul><ul><ul><li>Cheese </li></ul></ul></ul><ul><ul><ul><li>Bread </li></ul></ul></ul><ul><ul><li>Present employees at work: </li></ul></ul><ul><ul><ul><li>2 security guard </li></ul></ul></ul><ul><ul><ul><li>2 cashiers </li></ul></ul></ul><ul><ul><ul><li>4 shop assistant </li></ul></ul></ul><ul><ul><li>No customers at the shop </li></ul></ul><ul><ul><li>Alcohol department is not operating </li></ul></ul><ul><ul><li>4 sqm of leased area </li></ul></ul>Sausages Diary Sweats Fresh Shelves Ice boxes Entrance $ $ $ 1 SALES: 184,687 UAH/MONTH AREA: 213 SQM 5min walk INHABITANTS: 2,227
  6. 6. Pictures: I-Frankivsk, Saharova 34 1
  7. 7. Location: I-Frankivsk, Karpatska 12 <ul><li> Location description </li></ul><ul><ul><li>Radius area covers more than 5,000 households. </li></ul></ul><ul><ul><li>Target geography is 780 households. </li></ul></ul><ul><ul><li>800-1000 meters from target location are an open air markets trading in food, and non-food items. Good fresh offering. </li></ul></ul><ul><ul><li>11,000 of students in nearby Gas & Oil University. </li></ul></ul><ul><ul><li>Store is located deep in the yard. </li></ul></ul><ul><ul><li>Bad visibility and accessibility. </li></ul></ul><ul><ul><li>Parking for 10 cars. </li></ul></ul><ul><ul><li>Low customer traffic </li></ul></ul><ul><li> Conclusion: </li></ul><ul><ul><li>Big potential of the store if product proposition is changed properly </li></ul></ul><ul><ul><li>Big & strong competition </li></ul></ul>Radius (1,5km) Target location Competitors – open air markets Competitors – super markets Furshet Vopak Market Market 555 Manevr Favorite 2 Target geography SALES: 184,425 UAH/MONTH AREA: 640 SQM 5min walk INHABITANTS: 2,106
  8. 8. Layout: : I-Frankivsk, Karpatska 12 <ul><li>Store parameters: </li></ul><ul><ul><li>1287 sqm total area </li></ul></ul><ul><ul><li>484 sqm trading area </li></ul></ul><ul><ul><li>2 cash desks </li></ul></ul><ul><ul><li>Fresh offering </li></ul></ul><ul><ul><ul><li>Fruits & vegetables of low quality and choice </li></ul></ul></ul><ul><ul><ul><li>Sausages </li></ul></ul></ul><ul><ul><ul><li>Cheese </li></ul></ul></ul><ul><ul><li>Present employees at work: </li></ul></ul><ul><ul><ul><li>1 security guard </li></ul></ul></ul><ul><ul><ul><li>2 cashiers </li></ul></ul></ul><ul><ul><ul><li>1 shop assistant </li></ul></ul></ul>$ $ Sausages Diary Sweats Fresh Shelves Ice boxes Entrance Billiard 2 SALES: 184,425 UAH/MONTH AREA: 640 SQM 5min walk INHABITANTS: 2,106
  9. 9. Pictures – : I-Frankivsk, Karpatska 12 2
  10. 10. Location: I-Frankivsk, Privokzalna 9 <ul><li> Location description </li></ul><ul><ul><li>Catchment area covers more than 3,500 households. (railway road cuts another part of potential target area) </li></ul></ul><ul><ul><li>Target geography is 720 households. </li></ul></ul><ul><ul><li>200-1000 meters from target location are an street market trading in food, and non-food items and big city central market, plus another bigger Favorite store only 250 meters away. </li></ul></ul><ul><ul><li>Store area is very small and compressed. </li></ul></ul><ul><ul><li>Store is located across the Railway and Bus stations. </li></ul></ul><ul><ul><li>Very good human and vehicle traffic </li></ul></ul><ul><ul><li>Street parking opposite the store </li></ul></ul><ul><ul><li>Visual sign is not recognized well because of the small facade size of the store </li></ul></ul><ul><ul><li>Conclusion: </li></ul></ul><ul><ul><li>This particular store covers needs of passengers (travelers) and households in catchment area. </li></ul></ul>Radius (1,5km) Target location Competitors – open air markets Competitors – super markets Super market Nadia Favorite Favorite Market City Market Street Market 3 Target geography SALES: 458,078 UAH/MONTH AREA: 196SQM 5min walk INHABITANTS: 1,944
  11. 11. Layout: : I-Frankivsk, Privokzalna 9 <ul><li>Store parameters: </li></ul><ul><ul><li>546 sqm total area </li></ul></ul><ul><ul><li>196 sqm trading area </li></ul></ul><ul><ul><li>1 cash desk </li></ul></ul><ul><ul><li>Fresh offering </li></ul></ul><ul><ul><ul><li>Fruits & vegetables of fine quality and choice </li></ul></ul></ul><ul><ul><ul><li>Sausages </li></ul></ul></ul><ul><ul><ul><li>Cheese </li></ul></ul></ul><ul><ul><ul><li>Bread </li></ul></ul></ul><ul><ul><li>Present employees at work: </li></ul></ul><ul><ul><ul><li>2 security guard </li></ul></ul></ul><ul><ul><ul><li>1 cashiers </li></ul></ul></ul><ul><ul><ul><li>2 shop assistant </li></ul></ul></ul><ul><ul><li>Several customers; average check is 37 hryvnas </li></ul></ul><ul><ul><li>1 sqm of leased area </li></ul></ul>Sausages Diary Sweats Fresh Shelves Ice boxes Entrance $ 3 SALES: 458,078 UAH/MONTH AREA: 196SQM 5min walk INHABITANTS: 1,944
  12. 12. Pictures – I-Frankivsk, Privokzalna 9 3
  13. 13. Location: I-Frankivsk, Vovchinetska 34 <ul><li> Location description </li></ul><ul><ul><li>Catchment area covers more than 3,500 households. (railway road cuts another part of potential target area) </li></ul></ul><ul><ul><li>Target geography is 750 households. </li></ul></ul><ul><ul><li>50-800-1000 meters from target location are street market trading in food, and non-food items and big city central market, plus another smaller Favorite store only 250 meters away. </li></ul></ul><ul><ul><li>Store is located at the busy intersection </li></ul></ul><ul><ul><li>Very good human and vehicle traffic </li></ul></ul><ul><ul><li>Parking next to the store 20 car slots </li></ul></ul><ul><ul><li>Visual sign is recognized well. </li></ul></ul><ul><ul><li>Clean and well organized store. </li></ul></ul><ul><ul><li>Ex USSR Univermag </li></ul></ul><ul><ul><li>Conclusion: </li></ul></ul><ul><ul><li>No competition around 300m except for the market that works till noon. </li></ul></ul><ul><ul><li>Few high residential buildings around the location. </li></ul></ul>Radius (1,5km) Target location Competitors – open air markets Competitors – super markets Nadia Favorite Favorite Market City Market Street Market Vopak Favorite Furshet 4 Target geography SALES: 433,414 UAH/MONTH AREA: 452 SQM 5min walk INHABITANTS: 2,025
  14. 14. Layout: : I-Frankivsk, Vovchinetska 34 <ul><li>Store parameters: </li></ul><ul><ul><li>791 sqm total area </li></ul></ul><ul><ul><li>452 sqm trading area </li></ul></ul><ul><ul><li>3 cash desks </li></ul></ul><ul><ul><li>Fresh offering </li></ul></ul><ul><ul><ul><li>Fruits & vegetables of fine quality and choice </li></ul></ul></ul><ul><ul><ul><li>Sausages </li></ul></ul></ul><ul><ul><ul><li>Cheese </li></ul></ul></ul><ul><ul><ul><li>Bread </li></ul></ul></ul><ul><ul><li>Present employees at work: </li></ul></ul><ul><ul><ul><li>2 security guard </li></ul></ul></ul><ul><ul><ul><li>2 cashiers </li></ul></ul></ul><ul><ul><ul><li>4 shop assistant </li></ul></ul></ul><ul><ul><li>Several customers; average check is 35 hryvnas </li></ul></ul><ul><ul><li>20 sqm of leased area </li></ul></ul>Sausages Diary Sweats Fresh Shelves Ice boxes Entrance cafe shop $ $ $ 4 SALES: 433,414 UAH/MONTH AREA: 452 SQM 5min walk INHABITANTS: 2,025
  15. 15. Pictures – I-Frankivsk, Vovchinetska 34 4
  16. 16. Location: I-Frankivsk, Troleybusna 1 <ul><li> Location description </li></ul><ul><ul><li>Catchment area covers more than 8,200 households. </li></ul></ul><ul><ul><li>Target geography is 3,500 households. </li></ul></ul><ul><ul><li>High residential area. </li></ul></ul><ul><ul><li>2 common houses. </li></ul></ul><ul><ul><li>Good visibility and accessibility. </li></ul></ul><ul><ul><li>Street parking for 10 cars. </li></ul></ul><ul><ul><li>Low customer traffic </li></ul></ul><ul><ul><li>2 direct competitive stores: Smak and Dionis (200m away). </li></ul></ul><ul><ul><li>Conclusion: </li></ul></ul><ul><ul><li>Big potential of the store if product proposition is changed properly </li></ul></ul>Radius (1,5km) Target location Competitors – open air markets Competitors – super markets Dionis Smak 6 Target geography SALES: 426,561 UAH/MONTH AREA: 591 SQM 5min walk INHABITANTS: 9,450
  17. 17. Layout: : I-Frankivsk, Troleybusna 1 <ul><li>Store parameters: </li></ul><ul><ul><li>1287 sqm total area </li></ul></ul><ul><ul><li>484 sqm trading area </li></ul></ul><ul><ul><li>2 cash desks </li></ul></ul><ul><ul><li>Fresh offering </li></ul></ul><ul><ul><ul><li>Fruits & vegetables of low quality and choice </li></ul></ul></ul><ul><ul><ul><li>Sausages </li></ul></ul></ul><ul><ul><ul><li>Cheese </li></ul></ul></ul><ul><ul><li>Present employees at work: </li></ul></ul><ul><ul><ul><li>2 cashiers </li></ul></ul></ul><ul><ul><ul><li>1 shop assistant </li></ul></ul></ul><ul><ul><li>Few customers at the store </li></ul></ul><ul><ul><li>25m of leased space </li></ul></ul><ul><ul><li>Average check is 34 Hryvnas </li></ul></ul><ul><ul><li>Some unused space </li></ul></ul>$ $ Sausages Diary Sweats Fresh Shelves Ice boxes Entrance clothes 6 SALES: 426,561 UAH/MONTH AREA: 591 SQM 5min walk INHABITANTS: 9,450
  18. 18. Pictures – : I-Frankivsk, Troleybusna 1 6
  19. 19. Location: I-Frankivsk, Nadrichna 1 <ul><li> Location description </li></ul><ul><ul><li>Catchment area covers more than 7,000. </li></ul></ul><ul><ul><li>Target geography is 100 households. </li></ul></ul><ul><ul><li>Nearest residential area is still under construction. Closest residential buildings are separated by a river and a heavy loaded main road. There are no cross road facilities. That is why consumers can not reach the store easily. </li></ul></ul><ul><ul><li>Store is located along the linear frontage of the heavy loaded internal ring road. Great vehicle traffic. </li></ul></ul><ul><ul><li>No competition closer than 1 km </li></ul></ul><ul><ul><li>Good visibility and accessibility. </li></ul></ul><ul><ul><li>Parking for 20 cars. </li></ul></ul><ul><ul><li>Human traffic is low. </li></ul></ul><ul><ul><li>Conclusion: </li></ul></ul><ul><ul><li>Big potential of the store in 10 years. </li></ul></ul><ul><ul><li>No competition </li></ul></ul>Radius (1,5km) Target location Competitors – open air markets Competitors – super markets Smak Favorite Favorite Vopak Favorite 7 Target geography SALES: 311,804 UAH/MONTH AREA: 640 SQM 5min walk INHABITANTS: 270
  20. 20. Layout: : I-Frankivsk, Nadrichna 1 <ul><li>Store parameters: </li></ul><ul><ul><li>512 sqm total area </li></ul></ul><ul><ul><li>354 sqm trading area </li></ul></ul><ul><ul><li>2 cash desks </li></ul></ul><ul><ul><li>Fresh offering </li></ul></ul><ul><ul><ul><li>Fruits & vegetables of bad, rotten quality and choice </li></ul></ul></ul><ul><ul><ul><li>Sausages </li></ul></ul></ul><ul><ul><ul><li>Cheese </li></ul></ul></ul><ul><ul><li>Present employees at work: </li></ul></ul><ul><ul><ul><li>1 security guard </li></ul></ul></ul><ul><ul><ul><li>1 cashiers </li></ul></ul></ul><ul><ul><li>Free standing store </li></ul></ul><ul><ul><li>Extra space with lack of assortment </li></ul></ul><ul><ul><li>In operation 24/7 </li></ul></ul><ul><ul><li>Few customers at the store </li></ul></ul><ul><ul><li>Café with the terrace </li></ul></ul><ul><ul><li>7 sqm of leased space </li></ul></ul>Diary Sweats Fresh Shelves Ice boxes Entrance cafe $ $ 7 SALES: 311,804 UAH/MONTH AREA: 640 SQM 5min walk INHABITANTS: 270
  21. 21. Pictures – : I-Frankivsk, Nadrichna 1 7
  22. 22. Location: I-Frankivsk, Shevchenko 1 <ul><li> Location description </li></ul><ul><ul><li>Catchment area covers more than 4,100 households. </li></ul></ul><ul><ul><li>Target geography is 300 households. </li></ul></ul><ul><ul><li>Big competition within 400m. </li></ul></ul><ul><ul><li>Similar assortment and area store “Chumatskiy Shlyah” 80m away </li></ul></ul><ul><ul><li>Store area is very small and compressed. </li></ul></ul><ul><ul><li>Store is located at the secondary street with low car traffic. </li></ul></ul><ul><ul><li>Very good human traffic </li></ul></ul><ul><ul><li>Street parking opposite the store </li></ul></ul><ul><ul><li>Visual sign is recognized well. </li></ul></ul><ul><ul><li>Conclusion: </li></ul></ul><ul><ul><li>Lots of store alternatives for consumer </li></ul></ul><ul><ul><li>This particular store covers nearby households and pass by consumers. </li></ul></ul>Radius (1,5km) Target location Competitors – open air markets Competitors – super markets Favorite Nadia Favorite Chumatskiy Shlyah Vopak Market City Market Oasis Furshet 8 Target geography SALES: 275,702 UAH/MONTH AREA: 238 SQM 5min walk INHABITANTS: 810
  23. 23. Layout: : I-Frankivsk, Shevchenko 1 <ul><li>Store parameters: </li></ul><ul><ul><li>417,5 sqm total area </li></ul></ul><ul><ul><li>238 sqm trading area </li></ul></ul><ul><ul><li>1 cash desk </li></ul></ul><ul><ul><li>Fresh offering </li></ul></ul><ul><ul><ul><li>Fruits & vegetables of fine quality and choice </li></ul></ul></ul><ul><ul><ul><li>Sausages </li></ul></ul></ul><ul><ul><ul><li>Cheese </li></ul></ul></ul><ul><ul><ul><li>Bread </li></ul></ul></ul><ul><ul><li>Present employees at work: </li></ul></ul><ul><ul><ul><li>1 security guard </li></ul></ul></ul><ul><ul><ul><li>1 cashiers </li></ul></ul></ul><ul><ul><ul><li>2 shop assistant </li></ul></ul></ul><ul><ul><li>Several customers mostly students; average check is 12 hryvnas </li></ul></ul><ul><ul><li>2 sqm of leased area </li></ul></ul>Sausages Diary Sweats Fresh Shelves Ice boxes Entrance $ 8 SALES: 275,702 UAH/MONTH AREA: 238 SQM 5min walk INHABITANTS: 810
  24. 24. Pictures – I-Frankivsk, Shevchenko 1 8
  25. 25. Location: I-Frankivsk, Nezalezhnosti 81 <ul><li> Location description </li></ul><ul><ul><li>Catchment area covers more than 3,800 households. </li></ul></ul><ul><ul><li>Target geography is 640 households. </li></ul></ul><ul><ul><li>Big supermarket “Nadia” is across the road. </li></ul></ul><ul><ul><li>Bright and clean store. </li></ul></ul><ul><ul><li>Store is located at the main street that connects city center with the highway to Kiev. </li></ul></ul><ul><ul><li>Very good human and car traffic </li></ul></ul><ul><ul><li>No parking </li></ul></ul><ul><ul><li>Visual sign is recognized well. </li></ul></ul><ul><ul><li>Conclusion: </li></ul></ul><ul><ul><li>Main competition just across the road. </li></ul></ul><ul><ul><li>This particular store covers nearby households and pass by consumers. </li></ul></ul>Radius (1,5km) Target location Competitors – open air markets Competitors – super markets Oasis Furshet Favorite Favorite C-Shlyah Favorite Vopak Favorite Nadia 9 Target geography SALES: 253,336 UAH/MONTH AREA: 248 SQM 5min walk INHABITANTS: 1,728
  26. 26. Layout: : I-Frankivsk, Nezalezhnosti 81 <ul><li>Store parameters: </li></ul><ul><ul><li>363,5 sqm total area </li></ul></ul><ul><ul><li>248 sqm trading area </li></ul></ul><ul><ul><li>2 cash desk </li></ul></ul><ul><ul><li>Fresh offering </li></ul></ul><ul><ul><ul><li>Fruits & vegetables of fine quality and choice </li></ul></ul></ul><ul><ul><ul><li>Sausages </li></ul></ul></ul><ul><ul><ul><li>Cheese </li></ul></ul></ul><ul><ul><ul><li>Bread </li></ul></ul></ul><ul><ul><li>Present employees at work: </li></ul></ul><ul><ul><ul><li>1 security guard </li></ul></ul></ul><ul><ul><ul><li>1 cashiers </li></ul></ul></ul><ul><ul><ul><li>2 shop assistant </li></ul></ul></ul><ul><ul><li>Several customers mostly students; average check is 43 hryvnas </li></ul></ul><ul><ul><li>2 sqm of leased area </li></ul></ul>Sausages Diary Sweats Fresh Shelves Ice boxes Entrance cafe $ $ 9 SALES: 253,336 UAH/MONTH AREA: 248 SQM 5min walk INHABITANTS: 1,728
  27. 27. Pictures – I-Frankivsk, Nezalezhnosti 81 9
  28. 28. Location: I-Frankivsk, Galytska 67 <ul><li> Location description </li></ul><ul><ul><li>Catchment area covers more than 4,800 households (industrial land and private housing area). </li></ul></ul><ul><ul><li>Target geography is 700 households. </li></ul></ul><ul><ul><li>Store is located along the linear frontage of the heavy loaded main arterial road. </li></ul></ul><ul><ul><li>100 meters away is very popular among consumers Vopak super market. </li></ul></ul><ul><ul><li>500 meters away is a Manevr supermarket in a better condition with a better SKU choice. </li></ul></ul><ul><ul><li>Good visibility and accessibility. </li></ul></ul><ul><ul><li>Street parking for 10 cars. </li></ul></ul><ul><ul><li>Human traffic is low. </li></ul></ul><ul><ul><li>Conclusion: </li></ul></ul><ul><ul><li>Big potential of the store if product proposition is changed properly </li></ul></ul><ul><ul><li>Medium competition </li></ul></ul>Radius (1,5km) Target location Competitors – open air markets Competitors – super markets Favorite Vopak Favorite Manevr Furshet Market Market Favorite 10 Target geography SALES: 205,278 UAH/MONTH AREA: 354 SQM 5min walk INHABITANTS: 1,890
  29. 29. Layout: : I-Frankivsk, Galytska 67 <ul><li>Store parameters: </li></ul><ul><ul><li>512 sqm total area </li></ul></ul><ul><ul><li>354 sqm trading area </li></ul></ul><ul><ul><li>2 cash desks </li></ul></ul><ul><ul><li>Fresh offering </li></ul></ul><ul><ul><ul><li>Fruits & vegetables of bad, rotten quality and choice </li></ul></ul></ul><ul><ul><ul><li>Sausages </li></ul></ul></ul><ul><ul><ul><li>Cheese </li></ul></ul></ul><ul><ul><li>Present employees at work: </li></ul></ul><ul><ul><ul><li>1 security guard </li></ul></ul></ul><ul><ul><ul><li>1 cashiers </li></ul></ul></ul><ul><ul><li>No customers at the store </li></ul></ul><ul><ul><li>Café and currency exchange </li></ul></ul><ul><ul><li>4 sqm of leased space </li></ul></ul>$ $ Diary Sweats Fresh Shelves Ice boxes Entrance 10 SALES: 205,278 UAH/MONTH AREA: 354 SQM 5min walk INHABITANTS: 1,890
  30. 30. Pictures – : I-Frankivsk, Galytska 67 10
  31. 31. Location: I-Frankivsk, Vovchinetska 192 <ul><li> Location description </li></ul><ul><ul><li>Catchment area is more than 10,000 households. </li></ul></ul><ul><ul><li>Target geography is 2,000 households. </li></ul></ul><ul><ul><li>Corner location (intersection of 2 busy roads) </li></ul></ul><ul><ul><li>Mostly high residential buildings. </li></ul></ul><ul><ul><li>Good visibility and accessibility. </li></ul></ul><ul><ul><li>Parking for 15 cars. </li></ul></ul><ul><ul><li>2 direct competitive stores: 555 (50m) and Arsen (500m away). </li></ul></ul><ul><ul><li>Conclusion: </li></ul></ul><ul><ul><li>Can not stand the competition in any means. </li></ul></ul>Radius (1,5km) Target location Competitors – open air markets Competitors – super markets Veles “555” Metro Arsen Market 11 Target geography SALES: 184,776 UAH/MONTH AREA: 740 SQM 5min walk INHABITANTS: 5,400
  32. 32. Layout: I-Frankivsk, Vovchinetska 192 <ul><li>Store parameters: </li></ul><ul><ul><li>1287 sqm total area </li></ul></ul><ul><ul><li>484 sqm trading area </li></ul></ul><ul><ul><li>2 cash desks </li></ul></ul><ul><ul><li>Fresh offering </li></ul></ul><ul><ul><ul><li>Fruits & vegetables of average quality and choice </li></ul></ul></ul><ul><ul><ul><li>Sausages </li></ul></ul></ul><ul><ul><ul><li>Cheese </li></ul></ul></ul><ul><ul><li>Present employees at work: </li></ul></ul><ul><ul><ul><li>2 cashiers </li></ul></ul></ul><ul><ul><ul><li>1 shop assistant </li></ul></ul></ul><ul><ul><li>No customers </li></ul></ul><ul><ul><li>Some unused space </li></ul></ul><ul><ul><li>54 sqm of leased space </li></ul></ul>$ $ Sausages Diary Sweats Fresh Shelves Ice boxes Entrance 11 SALES: 184,776 UAH/MONTH AREA: 740 SQM 5min walk INHABITANTS: 5,400
  33. 33. Pictures – I-Frankivsk, Vovchinetska 192 11
  34. 34. Location: I-Frankivsk, Ivasyuka 62a <ul><li> Location description </li></ul><ul><ul><li>Catchment area is more than 7,500 households. </li></ul></ul><ul><ul><li>Target geography is 2,900 households. </li></ul></ul><ul><ul><li>Located at the linear frontage of the city ring road. Loaded road. </li></ul></ul><ul><ul><li>Mostly high residential buildings and some private housing area </li></ul></ul><ul><ul><li>Good visibility and accessibility. </li></ul></ul><ul><ul><li>Parking for 20 cars. </li></ul></ul><ul><ul><li>No competition in the area of 1 km. </li></ul></ul><ul><ul><li>Low pedestrian traffic </li></ul></ul><ul><ul><li>Conclusion: </li></ul></ul><ul><ul><li>Can compete with the right marketing. </li></ul></ul><ul><ul><li>Consumers prefer to shop in other supermarkets (further than 1km) to a shop at nearby Favorite store with low assortment and quality </li></ul></ul>Radius (1,5km) Target location Competitors – open air markets Competitors – super markets Street Market Favorite Favorite Arsen, 555 12 Target geography SALES: 134,776 UAH/MONTH AREA: 670 SQM 5min walk INHABITANTS: 7,830
  35. 35. Layout: I-Frankivsk, Ivasyuka 62a <ul><li>Store parameters: </li></ul><ul><ul><li>1127 sqm total area </li></ul></ul><ul><ul><li>670 sqm trading area </li></ul></ul><ul><ul><li>3 cash desks </li></ul></ul><ul><ul><li>Fresh offering </li></ul></ul><ul><ul><ul><li>Fruits & vegetables of average quality and choice </li></ul></ul></ul><ul><ul><ul><li>Sausages </li></ul></ul></ul><ul><ul><ul><li>Cheese </li></ul></ul></ul><ul><ul><li>Present employees at work: </li></ul></ul><ul><ul><ul><li>2 cashiers </li></ul></ul></ul><ul><ul><ul><li>1 shop assistant </li></ul></ul></ul><ul><ul><li>No customers </li></ul></ul><ul><ul><li>Some unused space </li></ul></ul><ul><ul><li>Dark illumination (internal light) </li></ul></ul><ul><ul><li>54 sqm of leased space </li></ul></ul>Sausages Diary Sweats Fresh Shelves Ice boxes Entrance $ $ $ 12 SALES: 134,776 UAH/MONTH AREA: 670 SQM 5min walk INHABITANTS: 7,830
  36. 36. Pictures – I-Frankivsk, Ivasyuka 62a 12
  37. 37. Location: Tysmenitsa, Galytska 21 <ul><li> Location description </li></ul><ul><ul><li>Catchment area ( 7km radius) covers more than 10,400 people. (wikepedia) </li></ul></ul><ul><ul><li>Store is located on the main road between Ivano-Frankivsk and Kiev. </li></ul></ul><ul><ul><li>Great visibility and accessibility. </li></ul></ul><ul><ul><li>Very well recognized. </li></ul></ul><ul><ul><li>Parking for 20 cars. </li></ul></ul><ul><ul><li>Medium customer traffic </li></ul></ul><ul><ul><li>No competition </li></ul></ul><ul><ul><li>Conclusion: </li></ul></ul><ul><ul><li>No other supermarket options strengthen Favorite store position in the city. </li></ul></ul>Target location Competitors – open air markets Competitors – super markets 13 Radius (1,5km) SALES: 463,490 UAH/MONTH AREA: 351 SQM
  38. 38. Layout: : Tysmenitsa, Galytska 21 <ul><li>Store parameters: </li></ul><ul><ul><li>414 sqm total area </li></ul></ul><ul><ul><li>351 sqm trading area </li></ul></ul><ul><ul><li>2 cash desks </li></ul></ul><ul><ul><li>Fresh offering </li></ul></ul><ul><ul><ul><li>Fruits & vegetables of average quality and choice </li></ul></ul></ul><ul><ul><ul><li>Sausages </li></ul></ul></ul><ul><ul><ul><li>Cheese </li></ul></ul></ul><ul><ul><li>Present employees at work: </li></ul></ul><ul><ul><ul><li>2 security guard </li></ul></ul></ul><ul><ul><ul><li>2 cashiers </li></ul></ul></ul><ul><ul><ul><li>2 shop assistant </li></ul></ul></ul><ul><ul><li>Average check is 18 Hryvnas </li></ul></ul>Sausages Diary Sweats Fresh Shelves Ice boxes Entrance cafe $ $ 13 SALES: 463,490 UAH/MONTH AREA: 351 SQM
  39. 39. Pictures – : Tysmenitsa, Galytska 21 13
  40. 40. Location: Kolomiia, Mazepy 303b <ul><li> Location description </li></ul><ul><ul><li>Population of Kolomiia is 61,400 (wikipedia.org) </li></ul></ul><ul><ul><li>Catchment area is less than 1,000 households </li></ul></ul><ul><ul><li>Store is located at the city border on the main road leading to the city </li></ul></ul><ul><ul><li>Great visibility and accessibility. </li></ul></ul><ul><ul><li>Very well recognized. </li></ul></ul><ul><ul><li>Parking for 20 cars. </li></ul></ul><ul><ul><li>Direct competitior is Gostinniy Dim, closer to the high density residential city center. It has a big choice of SKU, fresh meat and fresh fish, vegetables, bakery… </li></ul></ul><ul><ul><li>Store parameters: </li></ul></ul><ul><ul><li>Under construction </li></ul></ul><ul><ul><li>1177 sqm total area </li></ul></ul><ul><ul><li>991 sqm trading area </li></ul></ul><ul><ul><li>Conclusion: </li></ul></ul><ul><ul><li>Bad location </li></ul></ul>Target location Competitors – open air markets Competitors – super markets Gostinniy Dim Favorite Kolomiia 14 Radius (1,5km) SALES: 211,172 UAH/MONTH AREA: 991 SQM
  41. 41. Pictures: Kolomiia, Mazepy 303b 14
  42. 42. Location: Otyniia, S-Striltsiv 2 <ul><li>Location description </li></ul><ul><ul><li>Population of Yaremche is 4 ,000 people. </li></ul></ul><ul><ul><li>Store is located on the main road between Ivano-Fankivsk & Lviv. </li></ul></ul><ul><ul><li>Bad visibility (store is deep behind the trees). </li></ul></ul><ul><ul><li>Good accesebility. </li></ul></ul><ul><ul><li>Very well recognized. </li></ul></ul><ul><ul><li>Stand alone building </li></ul></ul><ul><ul><li>Parking for 15 cars at the street </li></ul></ul><ul><ul><li>The only supermarket in the city. </li></ul></ul><ul><ul><li>There is a chaotic open air market deep in the village. </li></ul></ul><ul><ul><li>Conclusion: </li></ul></ul><ul><ul><li>Only competition is an open air market. </li></ul></ul><ul><ul><li>Some particular goods are preferred by local consumers. </li></ul></ul><ul><ul><li>Big opportunity if proposition of goods is changed. </li></ul></ul>Target location Competitors – open air markets Market Lviv 15 SALES: 150,028 UAH/MONTH AREA: 153 SQM
  43. 43. Layout: Otyniia, S-Striltsiv 2 <ul><li>Store parameters: </li></ul><ul><ul><li>1287 sqm total area </li></ul></ul><ul><ul><li>484 sqm trading area </li></ul></ul><ul><ul><li>2 cash desks </li></ul></ul><ul><ul><li>Fresh offering </li></ul></ul><ul><ul><ul><li>Fruits & vegetables of average quality and low choice </li></ul></ul></ul><ul><ul><ul><li>meat </li></ul></ul></ul><ul><ul><ul><li>Sausages </li></ul></ul></ul><ul><ul><ul><li>Cheese </li></ul></ul></ul><ul><ul><li>Present employees at work: </li></ul></ul><ul><ul><ul><li>2 cashiers </li></ul></ul></ul><ul><ul><ul><li>0 shop assistant </li></ul></ul></ul><ul><ul><li>164 sqm of leased space on the 2 nd floor. </li></ul></ul>Sausages Diary Sweats Fresh Shelves Ice boxes Entrance $ $ 15 SALES: 150,028 UAH/MONTH AREA: 153 SQM
  44. 44. Pictures: Otyniia, S-Striltsiv 2 15
  45. 45. Location: Yaremcha, Svobody 257 <ul><li>Location description </li></ul><ul><ul><li>Population of Yaremche is 7,500 people. </li></ul></ul><ul><ul><li>300-400 meters from target location is an open air market trading in food, and non-food items. Good fresh offering. </li></ul></ul><ul><ul><li>Store is located on the main road. </li></ul></ul><ul><ul><li>Good visibility and accessibility. </li></ul></ul><ul><ul><li>Very well recognized. </li></ul></ul><ul><ul><li>Stand alone building </li></ul></ul><ul><ul><li>Parking for 10 cars + street parking </li></ul></ul><ul><ul><li>Customers are not satisfied with Favorite product proposition. </li></ul></ul><ul><ul><li>Conclusion: </li></ul></ul><ul><ul><li>Only competition is an open air market. </li></ul></ul><ul><ul><li>Local inhabitants prefer to buy at market. </li></ul></ul><ul><ul><li>Big opportunity if proposition of goods is changed. </li></ul></ul>Target location Competitors – open air markets 16 Radius (1,5km) SALES: 843,494 UAH/MONTH AREA: 484 SQM
  46. 46. Layout: Yaremcha, Svobody 257 <ul><li>Store parameters: </li></ul><ul><ul><li>1287 sqm total area </li></ul></ul><ul><ul><li>484 sqm trading area </li></ul></ul><ul><ul><li>3 cash desks </li></ul></ul><ul><ul><li>Fresh offering </li></ul></ul><ul><ul><ul><li>Fruits & vegetables of average quality and low choice </li></ul></ul></ul><ul><ul><ul><li>meat </li></ul></ul></ul><ul><ul><ul><li>Sausages </li></ul></ul></ul><ul><ul><ul><li>Cheese </li></ul></ul></ul><ul><ul><li>Present employees at work: </li></ul></ul><ul><ul><ul><li>1 security guard </li></ul></ul></ul><ul><ul><ul><li>2 cashiers </li></ul></ul></ul><ul><ul><ul><li>4 shop assistant </li></ul></ul></ul><ul><ul><li>Alcohol dep is on the second floor </li></ul></ul><ul><ul><li>112 sqm of leased space on the 2 nd floor. </li></ul></ul>$ $ Sausages Diary Sweats Fresh Shelves Ice boxes $ Entrance 16 SALES: 843,494 UAH/MONTH AREA: 484 SQM
  47. 47. Pictures – Yaremcha, Svobody 257 16
  48. 48. SUMMARY: FAVORITE RETAIL CHAIN257 Store address Store area Current Sales # of households within 7 min walking distance competition Potential monthly Gross sales, mlns Potential monthly sales net of VAT Expected EBITDA ratio Monthly EBITDA Monthly Installment Principal amount* WC Increase* Value of property             a b c=a*b d e=x(d) f g=e+f Nezalezhnosti 81 248 UAH 253,336.00   low UAH1,000 UAH833 7% 58.33333333 ($58.29) 2200 555.56 2,756 Ivasyuka 62a 670 UAH 134,776.00   low UAH1,300 UAH1,083 7% 75.83333333 ($75.51) 2850 722.22 3,572 Chernovola 98 555 UAH 426,561.00   low UAH1,000 UAH833 7% 58.33333333 ($58.29) 2200 555.56 2,756 Privokzalna 9 196 UAH 458,078.00   medium UAH800 UAH667 7% 46.66666667 ($46.36) 1750 444.44 2,194 Vovchinetska 34 452 UAH 433,414.00   medium UAH800 UAH667 7% 46.66666667 ($46.36) 1750 444.44 2,194 Saharova 34 213 UAH 184,687.00   low UAH1,000 UAH833 7% 58.33333333 ($58.29) 2200 555.56 2,756 Total Value 2,334 UAH1,890,852.00 0   UAH5,900 UAH4,917   UAH344 -USD 343     16,228 * Assuming 5-year loan with 20% interest rate, annuity repayment method ** WC increase of 20 days

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