Note: Logos captured from official sites.
Technological Capacity and  User Experience of  21 st  Century Sports Media Sophie Yip MSHRM Sr. Human Capital Specialist ...
Existing Research and Opportunity <ul><li>ESPN Sports Poll </li></ul><ul><li>What’s missing: </li></ul><ul><ul><ul><li>How...
Prediction of 21 st  C Sports Media <ul><li>Real-time distribution  </li></ul><ul><li>More detailed and diversified global...
Method  <ul><li>Examined 15 major sports media companies and brands worldwide </li></ul><ul><li>Plus specialized and emerg...
SMTU Analysis:  An Innovator’s Scorecard
Sample Evaluation
$0 Quality Pricing Technological Capacity and User Experience Analysis Yahoo! Sports *To be confirmed.
Results  Top 10 Sports Media Ranking with Scores and Rankings by Category Date: May 12th, 2008 Source: OBHRIS Inc. SMTU Ra...
Discussion <ul><li>Evaluation results vs. existing industrial perceptions  </li></ul><ul><ul><li>Research topics, news rep...
Social Network <ul><li>Characteristics  </li></ul><ul><ul><li>Quicker to market </li></ul></ul><ul><ul><li>Sooner to modif...
Sports 2.0
Industrial Application <ul><li>Industrial application </li></ul><ul><ul><li>Innovator </li></ul></ul><ul><ul><li>Investor ...
Availability <ul><li>Technological capacities </li></ul><ul><ul><ul><li>Radio </li></ul></ul></ul><ul><ul><ul><li>TV </li>...
Quality <ul><li>Measures </li></ul><ul><ul><ul><li>Image of sports </li></ul></ul></ul><ul><ul><ul><li>Program selection a...
Utility (I) <ul><li>Measures </li></ul><ul><ul><li>News utility </li></ul></ul><ul><ul><ul><li>Receiving news </li></ul></...
Financials <ul><li>Pricing Measures </li></ul><ul><ul><ul><li>Product and service pricing </li></ul></ul></ul><ul><ul><ul>...
Contact <ul><li>Contact: </li></ul><ul><li>[email_address] </li></ul><ul><li>Open for comments and potential collaboration...
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2008 Sports Media

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A presentation to the 2008 Olympics scientific conference...Measuring sports media in terms of technological capacity and user experience, with top 10 sports media ranking list and brief discussion of Sports 2.0.

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  • 2008 Sports Media

    1. 1. Note: Logos captured from official sites.
    2. 2. Technological Capacity and User Experience of 21 st Century Sports Media Sophie Yip MSHRM Sr. Human Capital Specialist OBHRIS Inc. 8/3/2008
    3. 3. Existing Research and Opportunity <ul><li>ESPN Sports Poll </li></ul><ul><li>What’s missing: </li></ul><ul><ul><ul><li>How’s sports media doing? </li></ul></ul></ul><ul><ul><ul><li>What’s technology to sports media? </li></ul></ul></ul><ul><ul><ul><li>Do sports consumers benefit from sports media? </li></ul></ul></ul><ul><ul><ul><li>What’s sports media’s future like? </li></ul></ul></ul><ul><li>Sports media innovation direction and investment strategy </li></ul>
    4. 4. Prediction of 21 st C Sports Media <ul><li>Real-time distribution </li></ul><ul><li>More detailed and diversified global and local coverage </li></ul><ul><li>Greater user communication and participation </li></ul><ul><li>On-demand content </li></ul>
    5. 5. Method <ul><li>Examined 15 major sports media companies and brands worldwide </li></ul><ul><li>Plus specialized and emerged sports sites on the Internet </li></ul><ul><li>Sources of information: </li></ul><ul><ul><li>Commercial and public products and services </li></ul></ul><ul><ul><li>Major news media </li></ul></ul><ul><ul><li>Information search engines </li></ul></ul><ul><ul><li>Knowledge sites </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Official Websites and public relation materials </li></ul></ul><ul><li>SMTU analytic framework </li></ul><ul><ul><li>Evaluative ratings </li></ul></ul><ul><ul><ul><li>3 + 1 categories </li></ul></ul></ul><ul><ul><ul><li>Key performance measures </li></ul></ul></ul><ul><ul><li>One final rating score </li></ul></ul><ul><ul><li>Financial measures </li></ul></ul>
    6. 6. SMTU Analysis: An Innovator’s Scorecard
    7. 7. Sample Evaluation
    8. 8. $0 Quality Pricing Technological Capacity and User Experience Analysis Yahoo! Sports *To be confirmed.
    9. 9. Results Top 10 Sports Media Ranking with Scores and Rankings by Category Date: May 12th, 2008 Source: OBHRIS Inc. SMTU Ranking SMTU Score Sports Media Business Availability Utility Quality (company and brand) Score Rank Score Rank Score Rank 1 192.5 Fox Sports 62.5 2 80 2 45 2 2 180.5 ESPN on ABC   64.5 1 71 3 40 4 3 180.5 Yahoo! Sports 44 6 85 1 46.5 1 4 173 NBC Sports 61.5 3 69 5 37.5 6 5 152.5 Eurosport 43 7 60 7 44.5 3 6 149 CBS Sports 42.5 8 70 4 31.5 9 7 143.5 BBC Sports 56.5 4 47.5 10 31.5 9 8 143.5 The New York Times Sports 40.5 9 54 9 39.5 5 9 142 AOL Sports 37.5 11 64 6 35.5 7 10 140.5 Sports Illustrated  46 5 55.5 8 34 8
    10. 10. Discussion <ul><li>Evaluation results vs. existing industrial perceptions </li></ul><ul><ul><li>Research topics, news reports, critics </li></ul></ul><ul><li>Research findings vs. predictions </li></ul><ul><ul><li>Broadcasting time </li></ul></ul><ul><ul><li>Sports program coverage </li></ul></ul><ul><ul><li>User participation (  Sports 2.0) </li></ul></ul><ul><ul><li>On-demand content </li></ul></ul><ul><li>Online user survey </li></ul><ul><ul><li>Google Groups, FriendFeed </li></ul></ul>
    11. 11. Social Network <ul><li>Characteristics </li></ul><ul><ul><li>Quicker to market </li></ul></ul><ul><ul><li>Sooner to modify </li></ul></ul><ul><ul><li>Lower costs </li></ul></ul><ul><ul><li>Greater social interactions </li></ul></ul><ul><ul><li>Greater volunteer collaboration </li></ul></ul>Courtesy of GustavoG on Flickr.
    12. 12. Sports 2.0
    13. 13. Industrial Application <ul><li>Industrial application </li></ul><ul><ul><li>Innovator </li></ul></ul><ul><ul><li>Investor </li></ul></ul><ul><ul><li>Sports consumer </li></ul></ul><ul><li>Framework development -Evaluation toolkit </li></ul><ul><li>Innovation and investment direction and strategy formation </li></ul>
    14. 14. Availability <ul><li>Technological capacities </li></ul><ul><ul><ul><li>Radio </li></ul></ul></ul><ul><ul><ul><li>TV </li></ul></ul></ul><ul><ul><ul><li>Internet-based </li></ul></ul></ul><ul><ul><ul><li>Mobile-based </li></ul></ul></ul><ul><ul><ul><li>Broadband-enabled </li></ul></ul></ul><ul><li>Program coverage </li></ul><ul><ul><ul><li>Olympics </li></ul></ul></ul><ul><ul><ul><li>Soccer </li></ul></ul></ul><ul><ul><ul><li>Tennis </li></ul></ul></ul><ul><ul><ul><li>Golf </li></ul></ul></ul><ul><ul><ul><li>Basketball </li></ul></ul></ul><ul><ul><ul><li>Etc. </li></ul></ul></ul><ul><li>Measures </li></ul><ul><ul><ul><li>Real-time delivery </li></ul></ul></ul><ul><ul><ul><li>Schedule convenience </li></ul></ul></ul><ul><ul><ul><li>Language availability </li></ul></ul></ul>
    15. 15. Quality <ul><li>Measures </li></ul><ul><ul><ul><li>Image of sports </li></ul></ul></ul><ul><ul><ul><li>Program selection and package </li></ul></ul></ul><ul><ul><ul><li>Editors’ writing </li></ul></ul></ul><ul><ul><ul><li>Score and scoreboard </li></ul></ul></ul><ul><ul><ul><li>Photos and videos </li></ul></ul></ul><ul><ul><ul><li>Team and player profile </li></ul></ul></ul>
    16. 16. Utility (I) <ul><li>Measures </li></ul><ul><ul><li>News utility </li></ul></ul><ul><ul><ul><li>Receiving news </li></ul></ul></ul><ul><ul><ul><li>Sending news </li></ul></ul></ul><ul><ul><li>Communication utility </li></ul></ul><ul><ul><ul><li>Communication with others (external) </li></ul></ul></ul><ul><ul><ul><li>Communication with administration </li></ul></ul></ul><ul><ul><li>Personal utilities </li></ul></ul><ul><ul><ul><li>Learning </li></ul></ul></ul><ul><ul><ul><li>Traveling </li></ul></ul></ul><ul><ul><ul><li>Shopping </li></ul></ul></ul><ul><ul><ul><li>Sports gaming </li></ul></ul></ul>
    17. 17. Financials <ul><li>Pricing Measures </li></ul><ul><ul><ul><li>Product and service pricing </li></ul></ul></ul><ul><ul><ul><li>User base </li></ul></ul></ul><ul><li>Financial Measures </li></ul><ul><ul><ul><li>Technology investment </li></ul></ul></ul><ul><ul><ul><li>Deal value </li></ul></ul></ul><ul><ul><ul><li>Revenue </li></ul></ul></ul><ul><ul><ul><li>ROI </li></ul></ul></ul>Technology
    18. 18. Contact <ul><li>Contact: </li></ul><ul><li>[email_address] </li></ul><ul><li>Open for comments and potential collaboration. </li></ul>

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