Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

CMS Forum

485 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

CMS Forum

  1. 1. Online Marketing Turns Agile Wim Putzeys
  2. 2. About Panoptic • Focus on Enterprise Information Management • Since 2002 • Independent integrator of open source and commercial tools • Integrated vision on people, organisation and technology
  3. 3. How the Web Was Won Step 1 Just get online
  4. 4. How the Web Was Won • Empower non-techies Step 2 CMS Manage time to market • Faster your site • Better brand consistency
  5. 5. How the Web Was Won Step 3 Leverage your site
  6. 6. Loyal: • Employee • Partner • Customer • Citizen
  7. 7. Leveraging Your Site in 4 Easy Steps 1 2 3 4 Reach Engage Activate Nurture
  8. 8. Be Relevant • Understand your audience • Segment g • By behavior • By demographics • By context • Target • Implicitly • Explicitly
  9. 9. If Only It Were That Easy 4 2 3 n 1 you 1. 1 CMS 2. CRM 3. E-commerce engine 4. Data warehouse n. Probably more stuff
  10. 10. It can be!
  11. 11. Measure and Optimize 1 2 3 4 Reach • Channels direct search engines referral ... • N b of visitors Number f i it
  12. 12. Measure and Optimize 1 2 3 4 Engage g g • Bounce rate • P Pages per visit i it • Time per p g p page
  13. 13. Measure and Optimize 1 2 3 4 Activate • Conversion rate • Cli k th Click-through h rate
  14. 14. Measure and Optimize 1 2 3 4 Nurture • Return rate • R Repeat b t buy
  15. 15. Measure and Optimize Not tomorrow Not next week Right now
  16. 16. Take Home • Go beyond managing your site, leverage it • S Segment, t t target, measure and optimize t d ti i • You have to know what you’re doing but your CMS should at least let you Action: check if it does – if not, call us!
  17. 17. www.panoptic.biz www panoptic biz www.day.com
  18. 18. The Future of Content Management g 16.30-17.00 Endnote David Nuescheler CTO Day

×