Twitter Alloy Pres

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  • Who we are: online commerce.Goals: Brand awareness, growth, CONVERSIONSMethods: SEM, SEO, Social, BannersWhat are our challenges:Brand awarenessGrowth with restricted budget
  • Most of this falls under what we generally think of day to day PR. We aim to build awareness, start conversations and keep them going. We want people to think that we are insiders/leaders in this industry.
  • Challenges- unknown brands, not many followers yet
  • Much shorter campaign. This is the difference between 500 and 10K followers. Reach. Twitpic added to our facebook page cross platform promotingNB that other products from the same brand experienced a lift during this time- other models sold rapidly as well.
  • How to get startedWho else uses itTracking?
  • Twitter Alloy Pres

    1. 1. Marketing MeetUp, Alloy Ventures<br />Feb 11, 2010<br />
    2. 2. Outline <br />Intro to Moxsie<br />Common uses<br />Customer Service<br />Community Interaction<br />Raise Awareness<br />Case Study 1- New Brand Launch<br />Case Study 2- Product Back in Stock<br />Further Impact<br />
    3. 3. What is Moxsie<br />
    4. 4. Common Uses<br />Customer Service<br />Community- Who is Moxsie?<br />Raise Awareness:<br />
    5. 5. Case Study 1: Litter SF<br />Goals: <br />Brand Awareness for Litter SF and Moxsie<br />Sell Litter SF<br />Challenges:<br />Litter SF is unknown, we’re unknown<br />We don’t have many followers<br />
    6. 6. 5/20<br />5/20 - 5/22<br />5/26 - 6/1<br />Campaign Format<br />Teaser<br />Launch Announcement<br />Hype <br />Sale Announcement<br />Endorsements<br />Case Study 1: New Brand Launch <br />
    7. 7. Teaser<br />Launch<br />
    8. 8. Hype<br />Follower Perk Announcements<br />
    9. 9. Tweet views across Litter SF Campaign<br />Red: Followers per userTotal Exposure: 22,426<br />* To be read as “Moxsie tweeted 22 times, viewed by 562 followers each time”<br />
    10. 10. Case Study 2: Relaunch<br />Goals:<br /> Awareness that an item is back in stock<br />Sell!<br />Challenges:<br />Limited inventory= limited timeframe<br />Unknown brand awareness level<br />
    11. 11. Case Study 2: DeuxLux Bag<br />Back in stock/Call to action:<br />Responses and RTs (with url):<br />
    12. 12. Campaign Breakdown and Results<br />
    13. 13. Further Impact of Twitter<br />Tracking Challenges:<br />Analytics says &lt;1% of traffic from twitter… and twitter gets a .90% conversion rate<br />Unpaid traffic and revenue:<br />Original image redacted. However, consistently over 50% of our revenue comes from unpaid sources. This is exceptional in an online retail company at our size and age. <br />So who wants to get started? What’s holding you back? What are your challenges?<br />

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