Who we are: online commerce.Goals: Brand awareness, growth, CONVERSIONSMethods: SEM, SEO, Social, BannersWhat are our challenges:Brand awarenessGrowth with restricted budget
Most of this falls under what we generally think of day to day PR. We aim to build awareness, start conversations and keep them going. We want people to think that we are insiders/leaders in this industry.
Challenges- unknown brands, not many followers yet
Much shorter campaign. This is the difference between 500 and 10K followers. Reach. Twitpic added to our facebook page cross platform promotingNB that other products from the same brand experienced a lift during this time- other models sold rapidly as well.
Outline <br />Intro to Moxsie<br />Common uses<br />Customer Service<br />Community Interaction<br />Raise Awareness<br />Case Study 1- New Brand Launch<br />Case Study 2- Product Back in Stock<br />Further Impact<br />
Common Uses<br />Customer Service<br />Community- Who is Moxsie?<br />Raise Awareness:<br />
Case Study 1: Litter SF<br />Goals: <br />Brand Awareness for Litter SF and Moxsie<br />Sell Litter SF<br />Challenges:<br />Litter SF is unknown, we’re unknown<br />We don’t have many followers<br />
Further Impact of Twitter<br />Tracking Challenges:<br />Analytics says <1% of traffic from twitter… and twitter gets a .90% conversion rate<br />Unpaid traffic and revenue:<br />Original image redacted. However, consistently over 50% of our revenue comes from unpaid sources. This is exceptional in an online retail company at our size and age. <br />So who wants to get started? What’s holding you back? What are your challenges?<br />