Nvp Presentation5 Team Toilad

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  • Customers can target a certain region or city
  • Nvp Presentation5 Team Toilad

    1. 1. Venture Design Team 5 Robin Esser Kevin Theunissen Barry Zuidgeest
    2. 2. Index <ul><li>Last week: How does the product work? </li></ul><ul><li>Product/Service configuration </li></ul><ul><li>Pricing decision </li></ul><ul><li>How to reach customers? </li></ul><ul><li>Questions </li></ul>
    3. 3. Last week: How does the product work? <ul><li>Silk-screen printing technique (Dutch: Zeefdruk) </li></ul><ul><li>First layer: full-color sheet with adhesive layer </li></ul><ul><li>Second layer: black temperature sensitive ink </li></ul><ul><li>Reaction temperature is variable (starting from 27 degrees) </li></ul>
    4. 4. Last week: How does the product work?
    5. 5. Last week: How does the product work? Layer 1 Layer 2
    6. 6. Last week: How does the product work?
    7. 7. Last week: How does the product work?
    8. 8. Product/Service Configuration <ul><li>Advertising campaigns based on: </li></ul><ul><li>City (# of locations) </li></ul><ul><li>Region (# of locations) </li></ul><ul><li>Netherlands (# of locations) </li></ul><ul><li>Exposure </li></ul><ul><li>30,9 % reach in target market (13 – 49 years) </li></ul><ul><li>GCF: 4,3 (average contact frequency) </li></ul>
    9. 9. Product/Service Configuration : Distribution channel
    10. 10. Pricing decision: What does it cost? <ul><li>Marketing campaign consist of: </li></ul><ul><li>Design costs </li></ul><ul><li>Production costs </li></ul><ul><li>Distribution costs (placement & removal) </li></ul><ul><li>Distribution channels </li></ul><ul><li>Free exposure in exchange for cleaner toilets </li></ul>
    11. 11. Design Costs Customer supplies their own design: € 0,- We provide sticker design: €300,-* * Based on the average price for designing logo’s and flyers of graphical design agencies
    12. 12. Production Costs <ul><li>Production costs: </li></ul><ul><li>Size: starting from 5x5 cm </li></ul><ul><li>Amount of stickers ordered: </li></ul><ul><li><25 stickers € 465,- (€18,60 each) ex. Tax </li></ul><ul><li>200 stickers € 600,- (€ 3,00 each) ex. Tax </li></ul><ul><li>500 stickers € 725,- (€ 1,45 each) ex. Tax </li></ul><ul><li>>1000 stickers € 975,- (€ 0,98 each) ex. Tax </li></ul>
    13. 13. Distribution costs <ul><li>Distribution of stickers will cost € 3,13 per location* </li></ul><ul><li>* Labor costs: €100,- a day (8 hours a day, using own car) </li></ul><ul><li>* Transport costs: €0,25 a kilometer (+-100 km a day) </li></ul><ul><li>* 40 locations can be visited a day </li></ul><ul><li>Tip from entrepreneurs yesterday: use the infrastructure of other companies (like cleaning companies) </li></ul>
    14. 14. Cost Function <ul><li>Cost Function: </li></ul><ul><li>Y= #stickers * Cost Price of stickers + € 3,13 * #locations (+ Design Costs) </li></ul><ul><li>Example: </li></ul><ul><li>200 stickers on 80 locations: € 850,40 </li></ul><ul><li>1000 stickers on 300 locations: € 1919,- </li></ul><ul><li>1500 stickers on 500 locations: € 3035,- (with design € 3335,-) </li></ul>
    15. 15. Pricing Decisions: Selling Price <ul><li>Selling price= Cost price * 2.6 markup </li></ul><ul><li>Two weeks: </li></ul><ul><li> 300 locations: € 4989,- </li></ul><ul><li>Compared with competitors: </li></ul><ul><li>300 locations: €15.750,- </li></ul><ul><li>300 locations: €20.960,- </li></ul>
    16. 16. How to reach customers? <ul><li>Sales (Sell, sell, sell and sell some more) </li></ul><ul><li>Word-of-mouth </li></ul><ul><li>Website </li></ul><ul><li>Advertising stunts </li></ul><ul><li>Branding our stickers </li></ul><ul><li>Network of advertising locations </li></ul>
    17. 17. How to reach customers? Your ad here?
    18. 18. How to reach customers? <ul><li>www.toilad.nl </li></ul>Your ad here?
    19. 19. Questions?

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