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10 Reasons Mags Fail

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10 Reasons Mags Fail

  1. 1. 1. The magazine has no audience .
  2. 2. 2. Weak initial funding.
  3. 3. 3. Lack of advertising
  4. 4. 4. Distribution roadblocks
  5. 5. 5. Poor models for web products
  6. 6. 6. Mistargeted or poorly executed editorial
  7. 7. 7. Launching at the wrong time.
  8. 8. 8. Failure to develop the brand.
  9. 9. 9. Over- segmenting the audience.
  10. 10. 10. Lack of a business plan.

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