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Macworld Expo 2010: Successful Or Not

Attendance at Macworld Expo fell sharply in 2010. Can IDG seriously call it a success?

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Macworld Expo 2010: Successful Or Not

  1. 1. Macworld Expo Successful or “Successful?”
  2. 2. The Macworld Expo Success At Start Of 2000, IDG Says 85,179 People (Unaudited) Attend Macworld Expo S.F. 85179 63884.25 42589.5 21294.75 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: IDG
  3. 3. The Macworld Expo Success At Start Of 2000, IDG Says 85,179 People (Unaudited) Attend Macworld Expo S.F. 88000 87250 86500 85750 85000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: IDG
  4. 4. The Macworld Expo Success At Start Of 2000, IDG Says 85,179 People (Unaudited) Attend Macworld Expo S.F. 88000 87250 86500 85750 85000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: IDG
  5. 5. The Macworld Expo Success At Start Of 2000, IDG Says 85,179 People (Unaudited) Attend Macworld Expo S.F. OMG! 90,473 People? WOW!!! 91000 89500 88000 86500 85000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: IDG
  6. 6. The Macworld Expo Success At Start Of 2000, IDG Says 85,179 People (Unaudited) Attend Macworld Expo S.F. OMG! 90,473 People? WOW!!! 100000 75000 Oops! Auditors Brought In + Count Only 50000 32,409 People, Did IDG Overstate Past Numbers By Around 3X? 25000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: IDG
  7. 7. The Macworld Expo Success At Start Of 2000, IDG Says 85,179 People (Unaudited) Attend Macworld Expo S.F. OMG! 90,473 People? WOW!!! 100000 75000 Oops! Auditors Mac + iPod Sales Brought In + Skyrocketing Count Only 50000 32,409 People, Did IDG Overstate Past Numbers By Around 3X? 25000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: IDG
  8. 8. The Macworld Expo Success At Start Of 2000, IDG Says 85,179 People (Unaudited) Attend Macworld Expo S.F. OMG! 90,473 People? WOW!!! 100000 75000 Oops! Auditors Mac + iPod Sales Brought In + Skyrocketing Count Only 50000 32,409 People, Did IDG Overstate Past Numbers By Around 3X? 25000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: IDG
  9. 9. The Macworld Expo Success At Start Of 2000, IDG Says 85,179 People (Unaudited) Attend Macworld Expo S.F. OMG! 90,473 People? WOW!!! 100000 iPhone Unveiled 75000 50k Show Up To Oops! Auditors Mac + iPod Sales See It Brought In + Skyrocketing Count Only 50000 32,409 People, Did IDG Overstate Past Numbers By Around 3X? 25000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: IDG
  10. 10. The Macworld Expo Success At Start Of 2000, IDG Says 85,179 People (Unaudited) Attend Macworld Expo S.F. OMG! 90,473 People? WOW!!! 100000 iPhone Unveiled 75000 50k Show Up To Oops! Auditors Mac + iPod Sales See It Brought In + Skyrocketing Count Only 50000 32,409 People, Did IDG Overstate Past Numbers By Around 3X? 25000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: IDG
  11. 11. The Macworld Expo Success At Start Of 2000, IDG Says 85,179 People (Unaudited) Attend Macworld Expo S.F. OMG! 90,473 People? WOW!!! 100000 iPhone Unveiled 75000 50k Show Apple Pulls Up To See It Out of Oops! Auditors Mac + iPod Sales 2010 Expo, Brought In + Skyrocketing Sends Count Only Schiller 50000 32,409 People, Did IDG Overstate Past Numbers By Around 3X? 25000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: IDG
  12. 12. The Macworld Expo Success At Start Of 2000, IDG Says 85,179 People (Unaudited) Attend Macworld Expo S.F. OMG! 90,473 People? WOW!!! 100000 iPhone Unveiled 75000 50k Show Apple Pulls Up To See It Out of Oops! Auditors Mac + iPod Sales 2010 Expo, Half-Sized Expo Brought In + Skyrocketing Sends Space Makes Count Only Schiller 50000 32,409 People, Smallest Crowd In Decade (20k Did IDG Overstate People) Look Big Past Numbers By Around 3X? 25000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: IDG
  13. 13. How Bad Was It Really? Attendance Declined Sharply to 20,000 People, Even With Tickets Being Given Away Exhibitors Dropped 60% From 2009 ~50% Of 2010 Exhibitors Were Tiny App Companies, Few/No Major HW Vendors IDG Had To Give Away Floor Space To Vendors & Bloggers How Much Money Did IDG Lose This Time?

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