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Building and Protecting your Brand in the Digital Age


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A joint presentation by Kelly & Co. Lawyers and Fusion. This is all 5 sections of the presentation.

Published in: Business, Technology
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Building and Protecting your Brand in the Digital Age

  1. 1. BRAND PROTECTION Lisa Jarrett 31 July 2008
  2. 2. What Is Your Brand? • Entire Business Operations • Specific products or services • Company Names / Business Names - No property rights Apple Inc.
  3. 3. Overview - Agenda • Business Names • Company Names • Trade Marks • Domain Names • Dealing With These Rights • Branding Scams
  4. 4. Business Names • State and Territory legislation requires registration of business names other than your company or personal name • Failure to register your trading name is an offence in South Australia