Video Sharing Carries Huge Potential
In last 6 months, CIC watched the popularity of video
sharing increase exponentially and there is no doubt that
video sharing has become an indispensable part of
social media today. Video sharing sites like Tudou and
Yoku include user generated content and popular
movies, tv shows and new castings. In addition, the
information is easily shared within BBS, SNS and via
Instant Messaging, making the information viral.
Social Issues - from Offline to Online
During last 6 months, several offline events were heavily
discussed and shared online such as the burning of the
CCTV building, “Earth Hour” (a global environmental
protection activity) and the collapsed building in
Shanghai. With the speed and reach of the internet,
netizens were able to learn about the events in real time
and share their offline experiences with the online
New Digital Marketing Strategy Digging
CIC has been seeing the emergence of better and better
digital campaigns as brands start to realize the
importance of having a strong Internet presence which
they can use to effectively connect with their customers.
Brands are branching out within existing channels to find
new and profitable applications for these social media
CIC is the leading Internet Word of Mouth (IWOM) research and consulting firm in China. Since 2004, CIC has
pioneered the concept of Internet Word of Mouth (IWOM) that is redefining the relationship between brands and
consumers. CIC coined the term Internet Word of Mouth and is the thought leader in utilizing it for strategy
planning and application in marketing communications. CIC is committed to both providing objective third party
strategic advice to clients and promoting the healthy development of the Internet Community in China. CIC’s
research and discussion of IWOM’s impact and best practices can be found on company blogs, IWOM white
papers and IWOM watch reports and through its IWOM roundtable events such as IWOM summit and IWOM
CIC offers customized research and consulting service to its stable of retainer clients through its expert IWOM
analysts supported by proprietary Chinese language based text mining technology (patent pending), data
processing technology and data visualization technology. CIC’s retainer relationships stretch over multiple
years with multinational clients from Fortune 500 companies.
CIC’s continual development and evolution is driven by a unique, powerful and open mindset and learning
culture which at its foundation continually seeks to understand how the Internet, and Internet Word of mouth, is
redefining the relationships between brands and consumers.
For more information, please visit www.cicdata.com (CIC website), www.seeisee.com (CIC Company blog in
Chinese) and www.seeisee.com/sam (CEO's company blog in English).
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