Munky snapshot


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Munky snapshot

  1. 1. WHO IS MUNKY? Overview
  2. 2. <ul><li>Founded in 2007 </li></ul><ul><li>A unique integrated cross-platform social marketing company both off and on line </li></ul><ul><li>Sydney and Melbourne - Gold Coast, Brisbane, Perth coming soon </li></ul><ul><li>80,000+ members and growing at 5% per month </li></ul><ul><li>Highly targeted to Gen Y - predominately 18 - 24’s </li></ul><ul><li>The Munky Crew take photos out and about at all major bars, clubs, beach days & festivals *See back of presentation for venue and event listings </li></ul><ul><li>All photos snapped by The Munky Crew can be found at </li></ul>Munky is a social leisure and entertainment based cross platform, with a core focus on event-based promotions and photography, covering premium and exclusive events, venues and festivals across Sydney and Melbourne. Who Is Munky?
  3. 3. THE MUNKY Marketing magic
  4. 4. <ul><li>The Munky Crew are the most credible crew within the social entertainment space </li></ul><ul><li>The Munky Crew are made up of 40+ (and growing) of Australia’s most out-going and funky guys and girls </li></ul><ul><li>The Munky Crew wear subtly branded partner uniforms </li></ul><ul><li>The Munky Crew attend the hottest events, parties and festivals 5 nights a week, every week!! </li></ul><ul><li>The Munky Crew interact directly with the social nightlife and entertainment scene on a personal level </li></ul><ul><li>The Munky Crew snap 4,000+ partner branded water marked photo’s EVERY WEEK! </li></ul><ul><li>The Munky Crew hand out cue cards to over 40,000 people every month! </li></ul><ul><li>An incredible 45% of people snapped by The Munky Crew turn into customers! </li></ul><ul><li>The most recognised social photography crew in Australia! </li></ul><ul><li>The Munky Crew have covered over 6,000 events to date </li></ul>Introducing The Munky Crew
  5. 5. Q: Who Interacts with the Munky Crew? A: GEN Y <ul><li>Our Members </li></ul><ul><li>18 -24.......... 79% </li></ul><ul><li>25-30........... 13% </li></ul><ul><li>30+.............. 4% </li></ul>
  6. 6. Snap shot <ul><li>The Munky Crew take photos of people out and about at: </li></ul><ul><li>Bars, Clubs, Events, Festivals, beach days, concerts </li></ul><ul><li>The partner branded water marked photos are uploaded on to </li></ul><ul><li>Munky Members download photos for free </li></ul><ul><li>Munky members share their photos on Facebook, Twitter, email etc </li></ul><ul><li>4,000+ pics (and growing) taken per week </li></ul><ul><li>Over 380,000 pics taken to date and archived on </li></ul>
  7. 7. The Munky Cue Cards <ul><li>The Munky Crew hand out an average of 40,000+ </li></ul><ul><li>cards per month (and growing) </li></ul><ul><li>The Munky Cards are handed out to all people </li></ul><ul><li>photographed, in a desirable and hard to access </li></ul><ul><li>environment </li></ul><ul><li>The Munky Cards are business card size and often </li></ul><ul><li>placed in wallets, pockets, handbags </li></ul><ul><li>45 - 50% consistent conversion rate from off line </li></ul><ul><li>to on-line </li></ul><ul><li>Australia’s largest and most respected one to one </li></ul><ul><li>cue card distribution </li></ul>
  8. 8. WWW.MUNKY.COM.AU <ul><li>Brand new bigger and better site - launched November 2009 </li></ul><ul><li>Over half a million page views per month and growing </li></ul><ul><li>Average 30-35,000 UB’s per month </li></ul><ul><li>Munky Members spend an average session time of 8 mins interacting with the site </li></ul><ul><li>Over 380,000 photos taken to date and archived on site </li></ul><ul><li>80,000 members to date and growing at a rate of 5% a month! </li></ul><ul><li>An average of 4,000 NEW Munky Members per month! </li></ul><ul><li>Weekly news letters with gig guide and info to members </li></ul><ul><li>An average of 7,000 Birthday emails sent out per month with VIP offers </li></ul><ul><li>Interactive social voting platform “pic of the week” voted by members </li></ul><ul><li>Guest-lists and packages, priority entry in to premium clubs and events with VIP value adds </li></ul><ul><li>Profiles of local and international DJ’s and artists </li></ul>
  9. 9. MUNKY TV COMING SOON! View a rough pilot episode at:
  10. 10. Some of our previous and current advertisers
  11. 12. 79%+ Munky members are aged between 18 and 24 2 cities covered by Munky with more to come 6,000+ premium nightlife events covered by The Munky Crew to date 80,000+ Gen Yers have created profiles on Munky 250+ events covered by The Munky Crew every month 380,000+ archived nightlife photos on Munky 40,000+ branded Munky Cue-cards distributed monthly 16,000+ photos snapped by The Munky Crew every month 5% The rate our member-base grows monthly Some stats