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Media Habits

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class work. nicole madi nicola brooke

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Media Habits

  1. 1. What you didn’t know about media habits… estimated 27 million Americans own one or more on-demand media devices — such as a TiVo DVR, iPod or other portable MP3 player <ul><ul><ul><ul><ul><li>An estimated 43 million Americans choose to record TV programming to watch at a different time </li></ul></ul></ul></ul></ul><ul><li>37 Percentage who have used the sites to make fun of other students. </li></ul><ul><li>51 Percentage of teens who check their sites more than once a day. </li></ul>www.frankwbaker.com/
  2. 2. Brand Development <ul><li>Awareness </li></ul><ul><li>Familiarly </li></ul><ul><li>Positive Imagery </li></ul><ul><li>Completed Transaction </li></ul><ul><li>FACT: organisations have a blog simply because they feel they should. Many marketing departments fail to get blogging and have poorly visited blogs with few comments. </li></ul><ul><li>( www.smooth.co.uk ) </li></ul>
  3. 3. Direct Response <ul><li>Direct mail can be used to compliment your existing marketing strategy. </li></ul><ul><li>BENEFITS: </li></ul><ul><li>One on one communication with existing customers </li></ul><ul><li>Mail piece is read by target market at a time suitable to them, where they are more responsive to any offers </li></ul><ul><li>Builds customer Loyalty </li></ul><ul><li>Create sales leads </li></ul><ul><li>Secure new customers </li></ul><ul><li>Sign up new members </li></ul><ul><li>Create brand awareness </li></ul><ul><li>Analyse your database and effectively target different segments by sending highly specific offers. </li></ul><ul><li>Direct Mail campaigns provide a measurable return on investment. </li></ul><ul><li>( http://www.direct.com.au/why_use.htm ) </li></ul>
  4. 4. . Direct Response Model:
  5. 5. An interesting fact about direct response TV is that most consumers who make purchases are in their 40s. Marketers want to reach their target market so it is worth determining when the target market is watching. many men also make purchases through direct response TV.
  6. 6. Branding Concepts <ul><li>Personalisation </li></ul><ul><li>Co-creation of content </li></ul><ul><li>Purchase- Process Streamlining </li></ul><ul><li>Customization </li></ul><ul><li>Dynamic- Pricing </li></ul><ul><li>Brand Community </li></ul>
  7. 7. Online Marketing Techniques Article Marketing - Article marketing was and is one of the most powerful online marketing methods available. Blogging - Blogging is a newer form of online marketing that became popular in the late 1990's. Blog is short for weblog and is an online publication in the form of a log or journal. Online Networking - Online networking, as with offline networking, is very important to your business. This is where you connect with as many people as possible to learn more and share information about your business. Social Sites: Examples include: MySpace, Facebook, Twitter etc. These can be great ways to make more contacts and get leads. Message Boards: Be sure and follow the rules for posting and offer your help as much as possible.

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