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BA401-Inside Microsoft

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BA401-Inside Microsoft

  1. 1. Inside MicrosoftThe untold story of how the internet forced Bill Gates to reverse course<br />
  2. 2. Driving Everything<br />Group : Hush – Hush Group / Programmer Group / Superhighway<br />7 DEC : Staged all day Program<br />FEB 1994 : Web_Izing of Microsoft Begins by Steven Sinofsky<br />Allard : 1991 : The Cherub – Faced Programmer Worried <br /> 1992 : Only Microsoft Programmer Who Had Nickname on His Business Card <br />
  3. 3. Fixing Bugs<br />1993 Early : - An Unsancitioned Project , Allard Oversaw The Development Of Microsoft’s First Internet Server<br /> - Had Little time for new projects<br />July 1994 : - “Windows : The next killer application for the internet ”<br />Boss go-ahead for an executive retreat to discuss the net<br />
  4. 4. Baby steps<br />Spring 1994 : Net was exploding<br />Spring comdex trade show : Execs began negotiating to license the technology<br />Mid 1994 : Benjamin W. Slivka and three programmers looking into the features for successor to WIN95<br />August : Sent email to small band<br />16 December : Signed a spy-glass license<br />
  5. 5. Network News<br />1995 : Microsoft management focused on Chicago<br />December 1992 : Siegelman started the planning<br />May 1993 : Gates approved Siegelman’s plan for a rival service<br />November 1993 : Siegelman presented his plan to his staffs<br />
  6. 6. Network News<br />November 1994 : Gates unveiled the planned service in a keynote speech at comdex<br />May 1995 : Gates sound the internet alarm<br />August 1995 : WIN95 was shipping into the net<br />
  7. 7. Trash Talk<br />6 December : Microsoft’s top execs gathered at the Seattle center auditorium<br />4 April : Excite went public and valued at $84 million <br />12 February : Microsoft unveiled a key weapon in its contest with netscape<br />June : Microsoft turned its attention to intranets<br />
  8. 8. “WE HAVE MORE THAN A YEAR OF INCREDIBLE EXECUTION THAT WE HAVE TO DO.”<br />“THAT’S INTERNET TIME, MIND YOU.”<br />

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