Integrated Marketing for Volusia SMC

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Integrated Marketing for Volusia SMC

  1. 1. Melissa Stockstill, MIRM Blog: MindKube.wordpress.com Website: www.MindKube.com Integrating interactive marketing & social media into your strategy mindkube.com
  2. 2. Marketing Strategy A key lesson is that using social media channels is not a strategy unto itself, but integrating the web into existing efforts is vital. mindkube.com
  3. 3. You can run, but you can’t hide from the fact that everyone is online * source: Hitwise mindkube.com
  4. 4. Traditional Marketing The old school stuff does work, but you have to incorporate it with the new communication channels. mindkube.com
  5. 5. Social Networking Not just for kids Can be targeted by resources and age Bulletins and blogs Event planning Video Great for viral mindkube.com
  6. 6. Social Media Bingo mindkube.com
  7. 7. Step by Step success With soooo many choices, how do you pick the right one? Once you do choose, what do you say? mindkube.com
  8. 8. Step 1 Define your marketing challenges. mindkube.com
  9. 9. Step 2 Identify your targeted demographic. mindkube.com
  10. 10. Step 3 Create measureable objectives for your strategy. •Phone calls •Emails •RSS feeds •Downloads •Newsletter subscriptions •Visits to sales office mindkube.com
  11. 11. Step 4 Craft your messages for the demographic on that particular social network. mindkube.com
  12. 12. The conversation economy •Surveys •Send to a friend •Vote for your favorite… •Harness group knowledge for product development mindkube.com
  13. 13. Social Media Netiquette •What is the culture of this social media site? •How can I spread my message without getting kicked off the site or pull my hair out? mindkube.com
  14. 14. Integrate the Integrated •Interactive blogs •Twitter feeds •Facebook feeds •Links to other networks mindkube.com
  15. 15. Caveat… mindkube.com
  16. 16. 3 reasons why… you should NOT let your teenage daughters manage your online campaign •You wouldn’t let her do your taxes, so why would you make her the voice of your brand? •Chat speak: OMG, AFK, BRB, LOL •No understanding of Kaizen. mindkube.com
  17. 17. Thank you! Melissa Stockstill, MIRM Website: MindKube.com Blog: MindKube.wordpress.com mindkube.com

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