Search Engine Optimization
Benefits of Good Content <ul><li>Get Links </li></ul><ul><li>Repeat Visitors </li></ul><ul><li>Frequent Crawls </li></ul><...
Get Links <ul><li>Have unique, useful content </li></ul><ul><li>Example: </li></ul>
Repeat Visitors <ul><li>Have fresh or extensive content so visitors keep coming back for more </li></ul><ul><li>Example: B...
Frequent Crawls <ul><li>Keep adding new content so that search engine spiders crawl your site more frequently </li></ul>
Visitor Involvement/More Bang for the Buck <ul><li>Have public content creation/social community </li></ul><ul><li>Example...
Benefits of Dynamic Content: Site Users <ul><li>Personalization  </li></ul><ul><li>Customization to Preferences  </li></ul...
Benefits of Dynamic Content: Site Administrators <ul><li>Ease Maintenance Burden  </li></ul><ul><li>Reduce Training Requir...
Dynamic Pages can be an obstacle to getting indexed <ul><li>Search engines can follow regular HTML links to all pages on y...
URL Example
Summary <ul><li>Benefits of Good Content </li></ul><ul><ul><li>Get Links </li></ul></ul><ul><ul><li>Repeat Visitors </li><...
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Dynamic Content

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Dynamic Content

  1. 1. Search Engine Optimization
  2. 2. Benefits of Good Content <ul><li>Get Links </li></ul><ul><li>Repeat Visitors </li></ul><ul><li>Frequent Crawls </li></ul><ul><li>Visitor Involvement/More Bang for the Buck </li></ul>
  3. 3. Get Links <ul><li>Have unique, useful content </li></ul><ul><li>Example: </li></ul>
  4. 4. Repeat Visitors <ul><li>Have fresh or extensive content so visitors keep coming back for more </li></ul><ul><li>Example: Blogs </li></ul>
  5. 5. Frequent Crawls <ul><li>Keep adding new content so that search engine spiders crawl your site more frequently </li></ul>
  6. 6. Visitor Involvement/More Bang for the Buck <ul><li>Have public content creation/social community </li></ul><ul><li>Example: Blogs, forums, wikis, article submissions, etc. </li></ul>
  7. 7. Benefits of Dynamic Content: Site Users <ul><li>Personalization </li></ul><ul><li>Customization to Preferences </li></ul><ul><li>Ability to Contribute Content </li></ul><ul><li>Increased Satisfaction and Loyalty </li></ul><ul><li>Better Track User Actions </li></ul><ul><li>Provide Better Help to Users </li></ul>
  8. 8. Benefits of Dynamic Content: Site Administrators <ul><li>Ease Maintenance Burden </li></ul><ul><li>Reduce Training Requirements </li></ul><ul><li>Eliminate Re-entry of Data </li></ul>
  9. 9. Dynamic Pages can be an obstacle to getting indexed <ul><li>Search engines can follow regular HTML links to all pages on your site. </li></ul><ul><li>An XML site map – In order for search engines to easily index your pages, be sure to set up an XML site map if you cannot create regular HTML links. </li></ul><ul><li>If you must use dynamic URLs, keep them short and tidy. </li></ul><ul><li>Avoid dynamic-looking URLs if possible. </li></ul><ul><li>De-index stubs and search results. </li></ul>
  10. 10. URL Example
  11. 11. Summary <ul><li>Benefits of Good Content </li></ul><ul><ul><li>Get Links </li></ul></ul><ul><ul><li>Repeat Visitors </li></ul></ul><ul><ul><li>Frequent Crawls </li></ul></ul><ul><ul><li>Visitor Involvement/More Bang for the Buck </li></ul></ul><ul><li>Benefits of Dynamic Content </li></ul><ul><ul><li>More Satisfied, Higher Converting Customers </li></ul></ul><ul><ul><li>Decreased Maintenance for Site Administrators </li></ul></ul><ul><ul><li>Increased ROI for Site Owners </li></ul></ul>

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