Nm2216 Dw5 Group4 iWalk4Games

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Slides for NM2216. Project Name: iWalk4Games

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Nm2216 Dw5 Group4 iWalk4Games

  1. 1. NM2216 iWalk4Games DW5 – 04 Dorcas Teo Hui Jun Manel Tan Mun Yee Hiren S/O Mahesh Kumar Eric Lim Yu Kai
  2. 2. Entice Gamers To Walk <ul><li>What if you could walk instead of forking out cash for your pay-to-play games or game credits? </li></ul><ul><li>“ You Walk, We Pay” concept </li></ul><ul><li>Points can be exchanged for exclusive bonus items in games. </li></ul><ul><li>“ Cheating” encouraged! </li></ul>
  3. 5. User Walking
  4. 6. PROBLEM STATEMENT: P eople <ul><li>Frequent computer users ( >30 hours weekly ) </li></ul><ul><li>Plays games </li></ul><ul><li>Does not have external motivations to exercise </li></ul><ul><ul><li>82% surveyed – Lazy </li></ul></ul>WHY THEM?
  5. 7. PROBLEM STATEMENT : A c tivity <ul><li>WALKING </li></ul><ul><li>Why? </li></ul><ul><ul><li>Health Benefits: includes lowering cholesterol, blood pressure, reduce risk of diabetes </li></ul></ul><ul><ul><li>97% surveyed - willing to walk for benefits </li></ul></ul><ul><ul><li>62% surveyed - likely to play games which require them to walk 20 – 30% more than usual </li></ul></ul>
  6. 8. PROBLEM STATEMENT : C ontext Nope. I need to walk, 1614 more steps to getting my goldfish! Logging on tonight? Want to join me? Don’t you want a new upgrade? Yea, but its 19595 steps away! Haha! Loser~ Time to get walking, don’t you think?
  7. 9. PROBLEM STATEMENT : C ontext See ya~ Argh! Alright. See you at the usual then.
  8. 10. PROBLEM STATEMENT : C ontext <ul><li>Physical Context </li></ul><ul><li>Tracking of steps walked in real world </li></ul><ul><li>Regardless of location and time </li></ul><ul><li>Application activated on device </li></ul>
  9. 11. PROBLEM STATEMENT : C ontext <ul><li>Social Context </li></ul><ul><li>“ Cheating” as mentioned earlier </li></ul><ul><li>Motivating friends to walk together (72% of surveyed cited friends as motivation to exercise) </li></ul><ul><li>Donating steps to friends (Helping each other walk, more friends walking together will get more points) </li></ul>
  10. 12. <ul><li>PROPOSED </li></ul><ul><li>SOLUTION </li></ul>
  11. 14. Proposed Solution <ul><li>Easily done on existing popular devices like iPhone or Android (or any devices with GPS/ accelerometer) </li></ul><ul><li>Tie in with game companies to offer exclusive items on our applications </li></ul><ul><li>Users will pay a minimal download fee which will go to the companies </li></ul><ul><li>2 ways to track steps, pedometer or GPS </li></ul>
  12. 21. Strengths of solution <ul><li>Very realistic technological implementation </li></ul><ul><li>Minimal cost for users </li></ul><ul><li>Adoptable across online trends & communities (e.g. walking for discounts for blogshops) </li></ul><ul><li>User-defined targets </li></ul>
  13. 22. Criticism of Solution <ul><li>What other ways could we utilize to attract players to use our application if they still had the choice to use the cash-shop? </li></ul><ul><li>Would companies be willing to liaise with us to incorporate our application with their games? </li></ul>

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