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  1. 1. My Evaluation In this evaluation I will answer a variety of questions about mine and my teams (Woodland Productions) final media product called ‘Left Behind’. I will look at what I feel I have learnt throughout the process of producing our media feature, including technical skills. Candidate Name: Verity Easton Candidate Number: 4050
  2. 2. Looking back at your preliminary task, what do you feel you have learnt in the progression of it to the full product? I have learnt a range of things from the process of constructing our full product from our preliminary task. Each section of the construction taught me something different. Research and Planning section In the research and planning section of the our media project we had to research a variety of films which could influence ideas in our own media product. We also had to research the 4 audience theories which are The Hypodermic Needle Model, Two – Step Flow, Uses and Gratifications and Reception Theory. These helped me to see how an audience receives, reads and responds to a media product. After researching a variety of films and techniques used in them we had to plan our own media product, we done this by planning out a story board. Even though I feel that I have learnt how to plan out ideas, I still feel I could improve on this because we ended up having to change our story board completely, I have to learn to think about things that we can do not what I want to e.g. putting titles on the road signs (which we had planned to do). Also by researching and learning about the BBFC rating helped me and my group when we had to give our media product a rating. Constructing section In our construction section we had to learn about the cameras and its features, this was quite easy however I still learnt how to use it and film our media product with it. In the preliminary task we didn’t have long to explore the cameras so having time to look at what it did and how we could use it was useful. I also learnt that technology has its limitations because when we were filming one of scenes it was a windy day and the camera was moving around on the tripod which didn’t make it a steady shot so we couldn’t use it. We also had to be very organized and good at time keeping because we had to follow filming schedules as we only had a certain time to film. Candidate Name: Verity Easton Candidate Number: 4050
  3. 3. Looking back at your preliminary task, what do you feel you have learnt in the progression of it to the full product? Editing Section I learnt a lot in the editing section, in the preliminary task we got to look around the editing software – which is Adobe Premier Pro – and I learnt a few bits however in the full product we were able to explore it more and see what editing styles were best for our media product. I learnt about the video transitions and video effects (e.g. dip to black, brightness and contrast). I also learnt about the limitations of technology, when we came to looking at our shots on the computer we noticed that some of the shots that we had taken had some wind and car noise in the shot, and we couldn’t take it out so we weren’t able to use the shot in our media product. Feedback section In your feedback section I learnt how much this section can help with the finally media product, it was really interesting to see how our audience read and reacted to our product and it really helped us with producing our final media product. By making sure we do this market research/ feedback we can make sure that our media product is what our target audience want to see. Candidate Name: Verity Easton Candidate Number: 4050
  4. 4. What kind of institution might distribute your media product and why? Our media film uses a lot of similar features as films such as ‘Cloverfield’ and ‘The Blair Witch Project’ like the hand held camera shots and the cast we have used within our film. Pathé is a distribution company – run by the Pathé Brothers - which distributed The Blair Witch Project; they Cloverfield have also distributed other films similar The Blair Witch Project to ours such as In The Cut, so I feel that they would be interested in distributing our film. Pathé is a medium sized company, it is known by the majority of the public, this is why it would be beneficial to us if we were Our media project – Left Behind able to get them to distribute our media Our media project – Left Behind product. I feel that they would be interested in distributing our film because the thriller genre is very popular amongst younger ages and they are an audience they aim towards. Same with Paramount Pictures – owned by Brad Grey - who distributed ‘Cloverfield’ and they have also distributed other thrillers such as Paranormal Activity, considering this I feel that Pathé and Paramount Pictures would be interested in distributing our media product. Paramount Pictures is a large company who distribute a variety of films with a range of genres. It would be good if we could get Paramount Pictures because it is a big well known company and is known by a range of potential viewers. Candidate Name: Verity Easton Candidate Number: 4050
  5. 5. Who would be the audience for your media product? I feel that teenagers will make up most of our audience. I think that this is because people usually like to view films with characters which are in their own age range or have similar characteristics to them, they are more likely to be focused to a feature if the characters are similar to themselves, enabling them to relate to them. However, The Blair Witch Project – a film that is similar to ours – managed to gain a worldwide audience of all age ranges. If we could create this appeal through our own film then maybe it will find a greater audience of a range of ages. However usually 15 – 25 year olds are the audience for thriller films. An image of the age ranges we think would be drawn to our media product. The reason we believe this is because when we were collecting our market research, this age range 16 – 20 seemed to be more interested in watching the film. We decided that our film was a rating 15, meaning our audience will defiantly be above, around 15 - 25 however I feel that people above 25 may also enjoy this film. Candidate Name: Verity Easton Candidate Number: 4050
  6. 6. Who would be the audience for your media product? There are many elements that our target audience will have, certain characteristics in which we group them in, these include age, education and gender. Age: People aged between 16 – 25 years. Whilst Gender: researching Both Males thrillers for our and Females. research and Our media planning product has section, we both female found that and male people that characters, so usually watch both genders thrillers are could relate to aged from the film. around 15 – 25. Education: College and Sixth Form students. Our media product has characters who attend college/ sixth form students. They are also the age of people that would so viewers could again relate to the cast. Candidate Name: Verity Easton Candidate Number: 4050
  7. 7. How did you attract/ address your audience? We have attracted the audience towards our media product by making sure we used suitable, attracting music to the film We done a variety of research into types of music and chosen carefully the music that we felt created a tense atmosphere, by doing this it should attract our audience into watching our media product. Also when researching thrillers and collecting our market research we looked at audience expectations, which are things like keeping the audience guessing what is going to happen next and understanding the product. In our previous rough cut, we felt that So what we have done is cut out because there was so much footage and that section of footage and so many images for an audience to replaced it with a shot of the watch, the atmosphere that we wanted to woods. By doing this we could create wasn’t created, so audiences could over lap the titles and add music become bored and lose interest in the film. into the shots, making them a lot Also by including too many shots, we gave more atmospheric. In the case of to much of the story away for an opening our media product, less was more. of a film, no enigma code was created for I also feel that because we have the audience so they would have lost used titles over lapping interest in the film. film, people will watch the film to read what we have put in the first two minutes of our film. Also by not Towards the end of the two minutes we have used 4 clips of different including a lot of shots in our first pieces of clothing and a character walking, these clips contrast with two minutes, the audience will the shots before – the hand held night shot – which are dark and want to continue to watch the film confusing, where as the clothing scenes are brighter. We also enter to see how the shots we have the clips of clothing with a dip to black, this way audience can see used relate to the rest of the film. that there is a different scene coming up and become focused in the film and will want to continue watching our media product. Candidate Name: Verity Easton Candidate Number: 4050
  8. 8. In what ways does your media product use, develop or challenge forms and conventions of real media products? Within our media product we have made sure that it includes and uses the three convention types - technical, symbolic and audio. How we have used real media conventions within our media product. We have used a variety of We have also used a We have also used dark lighting, which is camera shots which show variety of distance shots – commonly used in the thriller genre to create different objects in a close ups/ long shots – to suspense because the audience can’t see different perspective. In represent who in the film what is happening in the scene as clearly. thrillers, certain camera they should become close shots are used to represent to and trust. Thrillers commonly have a protagonist and an a person or situation. antagonist, which we have used within our We have used a dirty shot – film, Lewis being the antagonist and one which is used often – so Verity, Hayley and Callum being the that the character isn’t seen protagonists. This is one of the areas where clearly and can make the we have developed the convention of their audience feel uncomfortable being only one protagonist. about the character. Long shot of Lewis Extreme close up of hoodie Close up of hoodie The antagonist Candidate Name: Verity Easton Candidate Number: 4050
  9. 9. In what ways does your media product use, develop or challenge forms and conventions of real media products? How we have challenged real media We have also challenged the convention that the conventions within our media product. protagonist is feminine as we have two females and one male being the protagonists and a male being the antagonist. We have challenged conventions of real media features by the fact this piece is filmed When we looked at sound conventions, we looked into primarily by a hand held camera. Hand held music to layer with the shot. Music is an important part camera shots aren't used very much within of attracting an audience into a feature, so we done thriller films however we felt that it was one of some research into music to see which type we thought the best ways to engage the attention of the was the most effective in our media product. We have audience as they feel they are in the situation used the thriller genre convention of sound by choosing of the character within the film. With the hand music which builds tension and makes the audience feel held camera effect you aren’t seeing any of nervous. the characters including the person who is holding it, so viewers will put themselves in that situation to try and understand what the film is about. Hand Held camera shot Mid dip to black and shot In order to challenge convention, we have given no information away to the audience by Thrillers are usually move at a fast pace and include a lot character spoken dialogue in the first two of straight cuts to make the story move faster so the minutes of the film. In traditional thrillers audience are more alerted, however we have challenged dialogue is key to moving the plot towards a this convention by using transitions in between shots and series of incidents within the narrative. by using quite slow shots including the hand held camera scenes. Candidate Name: Verity Easton Candidate Number: 4050
  10. 10. How does your media product represent particular social groups? The social group that our film is representing is teenagers. Even though throughout the two minutes of our thriller teenagers aren’t really seen apart from Lewis, we still have the threat of a male at the beginning, which is a thriller convention as it is usually a male who is the antagonist. Also by having shots of only Lewis and then clothing of Hayley, Callum and Verity gives the audience a hit that Lewis has a lot of power over us. One of the reasons we chose to represent the social group teenagers is because in our research we found that people ages 15 – 25 years are usually the audience of thriller films. So by representing teenagers, our audience could relate to the characters in our media product or situations that they are in. Also by including a male The antagonist as a protagonist, it makes a male audience relate to a male character easily as many viewers would relate themselves to the antagonist. The protagonists Our audience who can relate to the characters in our media product. Candidate Name: Verity Easton Candidate Number: 4050
  11. 11. What have you learnt about technologies from the process of constructing this product? When we begun to film our media product, me and my group explored the camera and looked at the features that it had that we could use in our film. We decided to use the night mode on the camera for a few scenes in our product. So one thing that I learnt was how to use the features on the camera and how do use it in the shot to make it a good shot. When we got to the editing stage of the production of our media product, we had A night shot to learn a lot about it. The editing programme that we used was Adobe Premier Pro, which we also used for our preliminary task however we didn’t have a long time to look and explore it so we didn’t really get to learn everything. I looked at the video effects and transitions and I also learnt some extra things such as how Adobe Premier Pro to flash words and overlap titles with a video, which was really helpful. I also learnt about how certain situations can effect the filming that it done. We planned to film on a certain day, however we didn’t notice how windy it was. When looking back at the video which we filmed there was so much wind noise that we couldn’t use it and the camera was also moving a little bit from where the wind was blowing it. So from this I have learnt that even technology has limitations. I also learnt a lot when editing the film, this is a huge part of film making and I really learnt why certain transitions or techniques are used and if they are the wrong ones to choose, how it can completely change the piece and what it means. In our rough cut, we used a lot of scenes and different shot types, but when we sat down with a group of people, we realised that we had tried to pack in so much that we lost the atmosphere we wanted and how the audience just got confused, so I learnt that sometimes less is more, in our final piece we used around 5 shots, but the atmosphere created by it was what we wanted for our film. From this I have learnt that the editing process is a series of stages, when making differences each time, the media product can have a Candidate Name: Verity Easton completely different effect. Candidate Number: 4050