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Company Profile - Big Bazaar

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A presentation on the company profile of Big Bazaar

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Company Profile - Big Bazaar

  1. 1. <ul><li>BIG BAZAAR </li></ul><ul><li>Presented by:- </li></ul><ul><li>Achu ,Arjun, Arun, Jeev, Cimy & Ria </li></ul>
  2. 3. INTRODUCTION <ul><li>Type-hyper market </li></ul><ul><li>Discount Store </li></ul><ul><li>Value Segment </li></ul><ul><li>Founded-2001 </li></ul><ul><li>Head quarters-Jogeshwari, Mumbai </li></ul><ul><li>Industry-retail </li></ul><ul><li>Promoter-kishore biyani </li></ul><ul><li>Parent-Pantaloon Retail India Ltd </li></ul><ul><li>Punchline- “Isse sasta aur accha kahin nahin” </li></ul><ul><li>Currently 106 outlets </li></ul><ul><li>India’s first hypermarket retail outlet </li></ul>
  3. 4. Contd … <ul><li>Approx. 50,000 sq.ft. </li></ul><ul><li>One stop shopping at discounted prices </li></ul><ul><li>Provides best products at best prices </li></ul><ul><li>Targets price-conscious majority segment of customers </li></ul><ul><li>Classless destination </li></ul><ul><li>Big-sized Indian “Mandi”- Big Bazaar. </li></ul><ul><li>Started purely as a fashion format including apparel, cosmetics, accessory and general merchandise. </li></ul>
  4. 5. <ul><li>First Food Bazaar format was added as Shop-In-Shop within Big Bazaar in the year 2002 </li></ul><ul><li>Big Bazaar and Food Bazaar -blend the look, feel and touch of Indian bazaars with modern retail concepts of choice, convenience and quality. </li></ul>
  5. 6. FORMAT DEFINITION <ul><li>Hypermarket- A large superstore, combining a supermarket and departmental store, offering full lines of grocery and general merchandise all under one roof. </li></ul><ul><ul><li>Key categories retailed- Food, groceries, apparel, furnishings, consumer durables. </li></ul></ul><ul><ul><li>Typical size Sq.ft.- 15,000-100,000. </li></ul></ul>
  6. 7. Target Audience <ul><li>Big Bazaar targets higher and upper middle class customers . </li></ul><ul><li>The large and growing young working population is a preferred customer segment . </li></ul><ul><li>Big Bazaar specifically targets working women and home makers who are the primary decision makers. </li></ul>
  7. 8. <ul><li>MARKETING MIX </li></ul><ul><li>‘ 4 P’s ANALYSIS </li></ul>
  8. 9. <ul><li>PRODUCT MIX </li></ul>
  9. 10. Denims& t-shirts Fabrics& cut pieces Formal wear Casual wear Party wear Ethnic wear Accessories Under garments Night wear Dress material Sarees Staples Ready to eat Ready to cook International food Spices Imported bazaar Tea& coffee Fruits Vegetables Imported fruits Dairy products Soft drinks Packaged juices Milk item Frozen foods Ice creams Shampoos Detergents Soaps Liquid wash creams deoderants Home cleaners utensils plastics crockery
  10. 11. PRICING <ul><li>Value pricing(EDLP) </li></ul><ul><li>Promotional pricing </li></ul><ul><li>-low interest financing </li></ul><ul><li>-psychological discounting </li></ul><ul><li>-special event pricing </li></ul><ul><li>Differentiated pricing </li></ul><ul><li>-time pricing </li></ul><ul><li>Bundling </li></ul>
  11. 12. PLACE- STORE LOCATIONS <ul><li>Initially identifies future/ potential development areas. </li></ul><ul><li>Acquires such areas at an early phase before the real estate value booms. </li></ul><ul><li>Located at high traffic areas. </li></ul><ul><li>Online trading. </li></ul><ul><li>Designed to look crowded. </li></ul>
  12. 13. E-tailing <ul><li>To overcome location disadvantage- launched a merchandise retailing website www.futurebazaar.com which targets high-end customers ready to use credit cards. </li></ul><ul><li>Internet as place has put them in a profitable position because there is minimal expense of maintaining a website. </li></ul><ul><li>The low level of internet penetration proves a hindrance for rapid growth. </li></ul>
  13. 14. PROMOTION <ul><li>“ Saal ke Sabse Saste 3 Din” </li></ul><ul><li>Future card(3% discount) </li></ul><ul><li>Shakti card </li></ul><ul><li>Advertising(print ads, tv ads, radio) </li></ul><ul><li>Brand endorsement by M.S DHONI </li></ul><ul><li>Exchange offer </li></ul><ul><li>Weekend discounts </li></ul><ul><li>Point of purchase promotions </li></ul><ul><li>` Junk' swap offer- “Exchange anything </li></ul><ul><li>old for something new&quot;. </li></ul>
  14. 15. Some of the key offers <ul><li>-5kg rice +5kg sugar+5 kg oil for Rs599/- </li></ul><ul><li>-Branded micro wave 17ltrs at Rs 1999/- </li></ul><ul><li>-Branded DVD player +home theater at Rs2999/- </li></ul>
  15. 16. PLAYING NEW TACTICS <ul><li>Guerilla marketing strategies- 3 catchy/cocky and cheeky ad campaign which surely does catch one’s eyes. </li></ul><ul><li>Taking on the biggies like Shoppers Stop, Lifestyle, and Tata’s Westside. </li></ul><ul><li>“ Keep West-aSide. Make a smart choice !” </li></ul><ul><li>“ Shoppers! Stop. Make a smart choice !” </li></ul><ul><li>“ Change Your Lifestyle. Make a smart choice !” </li></ul>
  16. 19. POSITIONING STRATEGY
  17. 20. BIG BAZAAR RETAIL MIX- caters to all age groups of a family. Retail Strategy Merchandise Assortments Customer Service Pricing Location Store Design and Display Communication Mix
  18. 21. Wal-Mart’s Retail Mix
  19. 22. Wal-Mart’s Retail Mix
  20. 23. Wal-Mart's Retail Mix
  21. 26. Limited Self Service Customization Wal-Mart’s Retail Mix
  22. 27. SWOT ANALYSIS STRENGTH -High brand equity -state of art infrastructure -EDLP -pop promotions -variety of stuff under single roof WEAKNESS -Unable to meet store opening targets -falling revenue/sq. ft -General perception OPPORTUNITY -organized retail(4.15%) -Evolving consumer preferences THREAT -Competitors -Government policies -Unorganized retail

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