Service Design Thinks 2 - Service Design at Scale -Intro

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Introduction presentation given at Service Design Thinks event in London on the 19th of November 2009.

http://www.servicedesigning.org/cities/london

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  • Small is interestingBig is always important because it means more people and stuff is affectedBig things make a differencsLots of different types of big
  • Designers don’t scale – engineers do, mathematicians do, investors do, business people do, lots of people doDesigners like to work in small teams, in small companiesDesigners like to focus in on their worldThey like to try and hold it all in their headsEven in complex contexts like services
  • Its about peopleIt’s about personalisationIt’s about flexibilityIt’s about networksSystemsReproduction isn’t a single point
  • Service Design Thinks 2 - Service Design at Scale -Intro

    1. 1. scale<br />service design at <br />19th November 2009<br />
    2. 2. Why scale?<br />
    3. 3. Scale matters<br />
    4. 4. Designing for scale (from small to big)Designing at scale (where small = big)<br />
    5. 5. Designers aren’t good at it<br />http://www.flickr.com/photos/pinkangelbabe/345806508/<br />
    6. 6. Scale’s different in services<br />
    7. 7. What can design bring to the scale conversation?<br />
    8. 8. What can design learn from the scale conversation?<br />

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