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Guatemala Immerse Yourself.  Experience Tradition.
Intro… (Introduction Slide Info Here)
Strengths <ul><li>Mayan history </li></ul><ul><ul><li>National Museum of Archaeology and  </li></ul></ul><ul><ul><li>Ethno...
Strengths <ul><li>Sightseeing and Adventure </li></ul><ul><ul><li>Lake  Atitlán </li></ul></ul><ul><ul><li>Panajachel </li...
Weaknesses <ul><li>General lack of awareness  </li></ul><ul><li>Too poor of an infrastructure to  </li></ul><ul><li>suppor...
Opportunities <ul><li>Undiscovered jewel of Latin America </li></ul><ul><li>Indigenous culture or five-star  </li></ul><ul...
Opportunities <ul><li>Shorter travel time than European countries </li></ul><ul><li>Inexpensive travel opportunities </li>...
Threats
Threats
Why is it important to market to U.S. Hispanics <ul><li>Largest tourist base to Guatemala in 2008 </li></ul><ul><ul><li>Ce...
Holidays <ul><li>Rabin Ajau Folkloric Festival </li></ul><ul><li>Last week of July in Cobán City </li></ul><ul><li>Indigen...
Holidays <ul><li>Day of the Dead   </li></ul><ul><li>On  November 1 ,   in  Santiago Sacatepéquez   </li></ul><ul><li>K it...
The Numbers… <ul><li>Of 60 people polled, 93 percent have  NEVER  been to Guatemala. </li></ul><ul><li>How much do you kno...
 
 
Guatemala Immerse Yourself.  Experience Tradition. The small country with a big soul. Enjoy culture, nature and untouched ...
 
 
 
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Guatemala Presentation

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Guatemala Presentation

  1. 1. Guatemala Immerse Yourself. Experience Tradition.
  2. 2. Intro… (Introduction Slide Info Here)
  3. 3. Strengths <ul><li>Mayan history </li></ul><ul><ul><li>National Museum of Archaeology and </li></ul></ul><ul><ul><li>Ethnology of Guatemala </li></ul></ul><ul><ul><li>Tikal </li></ul></ul><ul><ul><li>Copán </li></ul></ul><ul><ul><li>Colorful Culture </li></ul></ul>
  4. 4. Strengths <ul><li>Sightseeing and Adventure </li></ul><ul><ul><li>Lake Atitlán </li></ul></ul><ul><ul><li>Panajachel </li></ul></ul><ul><ul><li>Pacaya Volcano </li></ul></ul><ul><ul><li>Semuc Champey </li></ul></ul><ul><ul><li>Relaxing Black Sand Beaches </li></ul></ul><ul><ul><li>Antigua </li></ul></ul>
  5. 5. Weaknesses <ul><li>General lack of awareness  </li></ul><ul><li>Too poor of an infrastructure to </li></ul><ul><li>support tourism  </li></ul><ul><li>Perception that Guatemala is not safe   </li></ul>
  6. 6. Opportunities <ul><li>Undiscovered jewel of Latin America </li></ul><ul><li>Indigenous culture or five-star </li></ul><ul><li>luxury hotels </li></ul><ul><li>Ecotourism </li></ul><ul><ul><li>hot springs </li></ul></ul><ul><ul><li>Volcanoes </li></ul></ul><ul><ul><li>rainforests </li></ul></ul>
  7. 7. Opportunities <ul><li>Shorter travel time than European countries </li></ul><ul><li>Inexpensive travel opportunities </li></ul><ul><li>Small country, big trips </li></ul><ul><li>New airport at Quetzaltenango </li></ul><ul><li>Mundo Maya Organization </li></ul>
  8. 8. Threats
  9. 9. Threats
  10. 10. Why is it important to market to U.S. Hispanics <ul><li>Largest tourist base to Guatemala in 2008 </li></ul><ul><ul><li>Central America </li></ul></ul><ul><ul><li>United States </li></ul></ul><ul><li>U.S. Hispanics </li></ul><ul><ul><li>Growing market </li></ul></ul><ul><ul><li>Financially stable </li></ul></ul><ul><li>Similarities </li></ul><ul><ul><li>Language </li></ul></ul><ul><ul><li>Religion/Holidays </li></ul></ul><ul><ul><li>History </li></ul></ul>
  11. 11. Holidays <ul><li>Rabin Ajau Folkloric Festival </li></ul><ul><li>Last week of July in Cobán City </li></ul><ul><li>Indigenous handiwork, typical cuisine, </li></ul><ul><li>Mayan ceremonies, music, and dances . </li></ul><ul><li>Election of Reina Rabin Ajau </li></ul><ul><li>(Daughter of the King) </li></ul><ul><li>Semana Santa </li></ul><ul><li>Holy Week (from Palm Sunday to Easter Sunday) </li></ul><ul><li>in Antigua </li></ul><ul><li>Vibrant, elaborate religious festivities </li></ul><ul><li>Principal processions </li></ul><ul><li>Alfombras: brilliantly-colored sawdust carpets, </li></ul><ul><li>sifted into designs and laid on streets </li></ul><ul><li>for the costumed solemn processions to step on. </li></ul>
  12. 12. Holidays <ul><li>Day of the Dead </li></ul><ul><li>On November 1 , in Santiago Sacatepéquez </li></ul><ul><li>K ite festival – people communicate with the </li></ul><ul><li>spirits of the deceased who speak thru the </li></ul><ul><li>whistle of the wind and the movements of kites. </li></ul><ul><li>Christmas </li></ul><ul><li>Boisterous activities are much like celebrations in the US </li></ul><ul><li>Celebrations continue until the midday on the 25 th of </li></ul><ul><li>December ; people set of firecrackers and attend church. </li></ul><ul><li>Eat tamales as holiday fare </li></ul>
  13. 13. The Numbers… <ul><li>Of 60 people polled, 93 percent have NEVER been to Guatemala. </li></ul><ul><li>How much do you know about Guatemala on a scale of 1-10 (10 being very knowledgeable) </li></ul><ul><ul><ul><li>96 percent responded 5 and under </li></ul></ul></ul><ul><li>How likely are you to visit Guatemala on a scale of 1-10 (10 being very likely) </li></ul><ul><ul><ul><li>19 percent responded above 6, but 30 percent responded 1 (not likely at all) </li></ul></ul></ul>
  14. 16. Guatemala Immerse Yourself. Experience Tradition. The small country with a big soul. Enjoy culture, nature and untouched beauty. Trace the fingerprints of the past. Discover Guatemala. Discover Yourself.

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