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Public Relations 101


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Public Relations 101

  1. 1. Public Relations<br />
  2. 2. About Me<br />
  3. 3. About Boelter+Lincoln<br />About 40 Employees<br />PR, Media and Advertising departments<br />Clients: Wis. Dept. of Tourism, Wisconsin Dells, Elkhart Lake, North Shore Bank, Eagle River, Chula Vista, Zilli Hospitality Group<br />Annual billing of roughly $30 million<br />
  4. 4. What I Read<br />Milwaukee Journal-Sentinel<br />New York Times<br />OnMilwaukee<br />Business Journal<br />Gawker<br />Blogs<br />Peter Shankman (Help A Reporter Out)<br />The Bad Pitch Blog (Richard Laermer, Kevin Dugan)<br />Strategic Public Relations (Kevin Dugan)<br />Next Fifty Years (Golin Harris)<br />Influential Marketing (Ogilvy PR)<br />
  5. 5. What is Public Relations?<br />Public Relations is the act of communicating a specific message to an audience.<br />
  6. 6. How do PR and Advertising differ?<br />Advertisers buy media coverage while <br />PR Professionals earn media coverage.<br />
  7. 7. Aspects of Public Relations<br />Media Relations<br />Event Planning<br />Social Media<br />Internal Communications<br />Promotions<br />Government Relations<br />Community Outreach<br />Crisis Communication<br />
  8. 8. Media Relations<br />Distributing information to media<br />News releases, media kits, photos, b-roll, white paper<br />Hard pitching<br />Contacting a journalist or influencer to pitch your story<br />Responding to media inquiries<br />Media Trips<br />News Conferences and Interviews<br />
  9. 9. Wis. Dept. of Tourism Media Kits<br />Spring 2008<br />Fall 2008<br />
  10. 10. Wis. Fall Color Report<br /> Thank you for your interest in receiving the weekly Wisconsin Department of Tourism&apos;s Fall Color Report. The following is the link for the week of Oct. 16, 2008. <br /> <br /><br /> For additional information, photography or interviews with Department spokespeople, please contact the Wisconsin Department of Tourism&apos;s Media Only Hotline, 1-800-236-PLAY/7529 or via email at<br /> <br /> A free high-res version of the above map is available for use in print, web and broadcast.  To receive the file, contact Sarah Soczka or visit<br /> <br /> The Fall Color Report is available to travelers on or by calling 1-800-432-TRIP/8747.<br /> <br /> Happy Wisconsin Travels! <br /> <br /> Thank you, <br /> The Wisconsin Department of Tourism <br /> <br /> SUBSCRIPTION INFORMATION<br /> The Wisconsin Department of Tourism sent you this report because of your previous interest in Wisconsin travel information.  Click here if you prefer not to receive future reports.<br />
  11. 11. Questions?<br />