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C C D

  1. 2. <ul><li>Traditionally- </li></ul><ul><ul><li>Two ends </li></ul></ul><ul><ul><li>Limited choices </li></ul></ul><ul><li>Change in Income Distribution- </li></ul><ul><ul><li>Growth in High & Middle income </li></ul></ul><ul><ul><li>Increase in double income household </li></ul></ul>
  2. 3. <ul><li>Gap discovered by Entrepreneurs </li></ul><ul><li>KSA-Technopak Consumer Outlook 2003 </li></ul><ul><li>New birth to Beverages Retailing </li></ul>
  3. 4. <ul><li>BARISTA </li></ul><ul><ul><li>2 nd Largest in India </li></ul></ul><ul><ul><li>Alliance with TAJ </li></ul></ul><ul><ul><li>Providing Wi-Fi </li></ul></ul>
  4. 5. <ul><li>CAFÉ COFFEE DAY </li></ul><ul><ul><li>Mission to be the best café chain in the country </li></ul></ul><ul><ul><li>Affordable prices </li></ul></ul><ul><ul><li>Targeted at youth </li></ul></ul>
  5. 6. <ul><li>QWIKY’S: </li></ul><ul><ul><li>Pioneer the coffee island concept </li></ul></ul><ul><ul><li>Also sells books , magazines, newspaper, cards and soft toys. </li></ul></ul>
  6. 8. <ul><li>Segmentation acc. to age group </li></ul><ul><li>Competing with prices </li></ul><ul><li>Taking Care of Intangibles </li></ul><ul><li>Wide range of products </li></ul><ul><li>Strategic alliance </li></ul><ul><li>24 hr Facilities </li></ul><ul><li>Vending machines </li></ul><ul><li>Memberships </li></ul><ul><li>Serving time </li></ul>
  7. 9. <ul><li>Promotions in various events </li></ul><ul><li>Concentrate on medium cities also </li></ul><ul><li>Special offers </li></ul><ul><li>New locations </li></ul><ul><li>Surprise gifts to loyal customers </li></ul><ul><li>Providing outlets in appropriate locations </li></ul><ul><li>Providing reading materials </li></ul><ul><li>Parking provisions </li></ul>

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