BBQ Product Crosses Over the Lines of Varied Tastes Presented by, Amith Kumar Singh Amran Vani Ankith Appaiah
About Rich’s <ul><li>Established in the year 1945 by  Robert E. Rich. </li></ul><ul><li>Located  in Buffalo, New York. </l...
Problems  <ul><li>Very narrow market. </li></ul><ul><li>Necessity  to meet the varied tastes of people of various regions....
Facts from the Case <ul><li>BBQ was a regional delicacy. </li></ul><ul><li>Ruby, the waitress of Port- O- Rama with her so...
Product requirement and popularity <ul><li>Report on the no. of consumers who prefer. Rich’s Southern Barbecue. </li></ul>...
Rich’s or the OTHERS <ul><li>Rating the product in comparison with other leading brands. </li></ul><ul><li>F 5 – 5 importa...
Ruby – Is she the right one? <ul><li>Renowned personality. </li></ul><ul><li>Regional accent. </li></ul><ul><li>Public int...
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B B Q Product Crosses Over The Lines Of Varied

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B B Q Product Crosses Over The Lines Of Varied

  1. 1. BBQ Product Crosses Over the Lines of Varied Tastes Presented by, Amith Kumar Singh Amran Vani Ankith Appaiah
  2. 2. About Rich’s <ul><li>Established in the year 1945 by Robert E. Rich. </li></ul><ul><li>Located in Buffalo, New York. </li></ul><ul><li>One of the largest bakery chains in the world. </li></ul><ul><li>Pioneers in introducing the frozen bakery food. </li></ul><ul><li>Wide network across the world including India. </li></ul>
  3. 3. Problems <ul><li>Very narrow market. </li></ul><ul><li>Necessity to meet the varied tastes of people of various regions. </li></ul><ul><li>Lack of knowledge about consumer requirement. </li></ul>
  4. 4. Facts from the Case <ul><li>BBQ was a regional delicacy. </li></ul><ul><li>Ruby, the waitress of Port- O- Rama with her southeast accent had more rapport with the customers. </li></ul><ul><li>Vivid persona of Ruby appealing to the people. </li></ul><ul><li>Further expansion of the barbecue market in the southeast. </li></ul>
  5. 5. Product requirement and popularity <ul><li>Report on the no. of consumers who prefer. Rich’s Southern Barbecue. </li></ul><ul><li>Feedback from the consumers. </li></ul><ul><li>Quality. </li></ul><ul><li>Taste. </li></ul>
  6. 6. Rich’s or the OTHERS <ul><li>Rating the product in comparison with other leading brands. </li></ul><ul><li>F 5 – 5 important factors for rating the product. </li></ul><ul><li>Quality </li></ul><ul><li>Taste </li></ul><ul><li>Price </li></ul><ul><li>Service </li></ul><ul><li>Availability </li></ul>
  7. 7. Ruby – Is she the right one? <ul><li>Renowned personality. </li></ul><ul><li>Regional accent. </li></ul><ul><li>Public interpretation. </li></ul><ul><li>Knowledge about the product. </li></ul><ul><li>Marketing mantra- “Its my product”. </li></ul>
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