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Cis485 My Space Study


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Cis485 My Space Study

  2. 2. Index <ul><li>Overview of Case Study </li></ul><ul><li>Comparing MySpace and Facebook </li></ul><ul><li>Benefits of An In-house Platform </li></ul><ul><li>The Competitive Edge </li></ul><ul><li>Downside to Google’s OpenSocial Platform </li></ul><ul><li>Conclusion </li></ul>
  3. 3. Brief Overview of MySpace <ul><li>Once the largest social network </li></ul><ul><li>Different functions </li></ul><ul><ul><li>- Profile control (People control their profiles) </li></ul></ul><ul><ul><li>- Entity Profiles (A group could have their own profile) </li></ul></ul><ul><ul><li>- Music bands (Utilizing an entity profile, Music bands could create their own profile) </li></ul></ul><ul><ul><li>- Digital representation of an individual (Users could write descriptions about themselves) </li></ul></ul><ul><ul><li>- Did not limit the functionality of the network </li></ul></ul><ul><ul><li>- Integrated with AIM and Mobile phones </li></ul></ul>
  4. 4. Brief Overview of Facebook <ul><li>Started in a school then grew to schools all over </li></ul><ul><li>Membership was limited to College’s only then to High schools </li></ul><ul><li>Great Features like </li></ul><ul><ul><li>News Feed </li></ul></ul><ul><ul><li>The Wall ( post comments) </li></ul></ul><ul><ul><li>Different applications like Poker </li></ul></ul>
  5. 5. Comparison <ul><li>MySpace and Facebook are both two very big competitors in the world of Social networking. </li></ul><ul><li>Both companies are diverse: </li></ul><ul><ul><li>MySpace- could customize personal web page </li></ul></ul><ul><ul><li>Facebook- only college students and high school students could use it… now it is open to everyone. </li></ul></ul><ul><ul><li>Facebook platform enabled other programmers to integrate applications with Facebook. Ex. </li></ul></ul>
  6. 6. Benefits of In- House <ul><li>It will be reliable because MySpace is in control of it </li></ul><ul><li>They could make the platform look like what they want it to look like </li></ul><ul><li>They don’t have to worry about the final product not materializing. </li></ul><ul><li>They could manage extracting payments from other application providers easier. </li></ul><ul><li>MySpace will have overall control of their platform instead of another company have control of it. </li></ul>
  7. 7. Continuation of Benefits <ul><li>New businesses would have to make or join a platform in order to even compete with MySpace. MySpace has the funding to make the platform where other new companies don’t have the money to. This will make the barriers to enter more difficult for new social networks </li></ul><ul><li>Facebook, one of MySpace’s biggest rivals, will have to face the fact that MySpace is a huge competitor and could be perceived as dangerous if MySpace does make their own platform. </li></ul>
  8. 8. Competitive Edge <ul><li>An in-house platform will protect MySpace from new social websites. It will help against rival sites’ entry into the market. </li></ul><ul><li>There would be little threat from sites using OpenSocial. In-house platform provides MySpace with its uniqueness. </li></ul><ul><li>Users will have the option of using MySpace instead of other sites. If MySpace provides a original and unique app, users will be more attracted to using MySpace than other social networks </li></ul>
  9. 9. Downside to Google’s OpenSocial Platform <ul><li>OpenSocial Platform is still stuck in an early beta release. </li></ul><ul><li>By utilizing OpenSocial, it takes away the competitive advantage of having different applications on MySpace. </li></ul><ul><li>OpenSocial allows the applications to be transfered over to other social networks who use OpenSocial with ease </li></ul><ul><ul><li>MySpace will be come no different from these other social networks which means losing more users. </li></ul></ul><ul><ul><li>MySpace would lose its uniqueness. </li></ul></ul>
  10. 10. Continuation of OpenSocial <ul><li>OpenSocial is unteathered and uncontrolled access to thousands of small & medium-sized networks instead of just one extremely large tightly controlled network </li></ul><ul><li>OpenSocial’s applications can easily be hacked into which puts the users’ profiles at risk. </li></ul><ul><ul><li>The applications do not require an interface code to gain access, so a hacker can easily gain access to a user’s profile through the applications made on OpenSocial. </li></ul></ul><ul><ul><li>Google needs to make it secure. </li></ul></ul>
  11. 11. Conclusion <ul><li>MySpace should develop their own in-house platform. </li></ul><ul><li>An in-house platform has more benefits and competitive advantages against Google’s OpenSocial. </li></ul><ul><li>Google’s OpenSocial is still new and needs some work on it before MySpace or any other social website should use yet. </li></ul>