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Final Paper


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Final Paper

  1. 1. FINAL PAPER: Trends and strategies in the creative industries. Manuel Bermúdez Terrada 335270
  2. 2. SUMARY The following will address the main theme introduced by the question asked by the director of cultural enterprise Atticmedia, Mark Webber, on the creation of entirely digital learning environments. Through the analysis of learning platforms will try to give birth in a scientific way to this subject, with interesting information and links that can serve as a starting point for investigations, also attached a small section with an analysis and detailed economic the price on this study, also describes the literature used for this work. Another point which should not include a business proposition, but here it is a job class is a critical analysis and personal on the subject of question, ie a staff mink education via the Internet and its future.
  3. 3. In this final paper, responses to the question posed by Mark Weber about education in the network. Mark Webber is the director of a successful British company called Atticmedia, this is for more than twelve years creating interactive content for websites with very different objectives but among them is one of the most important and most interest us, education. The recognition of his work is given by several major organizations such as UNESCO, which invited its director to participate in a brainstorming sessions to help developing countries, this being the only representative from the digital agency sector, in June 2008. Another major boost two awards were won in November 2009 for two projects e-Learning, a term in which we will delve later, Uptrait BBC online and adventures Legula, also awarded by the BAFTA, this is a game where parents and children play together using words, anagrams and logic games mathematics, ie a fully educating play online. Mark Webber's question is whether it is possible to create a fully online education environment, ie discarding all the analog world to become digital. My proposal for addressing this issue is to analyze the current state of online tuition rates that exist and above all, almost as matter of this issue, not only do this but try to find out what will happen in the future in this wide scope. Therefore, the findings and results of this analysis are to be concluded by giving an answer and tell if it is possible or not completely digital environment. To reach these conclusions are to be explored different technologies that are currently running As Lister (New Media 2008) said Paul Mayer, Howard and Peter Weibel Rhegold state that technology is a result of human evolution and its communication with others, ranging from the first verbal relations to modern computer systems Today, through the first written texts or paintings, photography, video or TV. Although we must also think that fashion is the product of technological advances rather than as currently there are elements that only show a change in the way it works sometimes only have changes in their areas and was advertised as new elements. For just about the educational field since the big change is happening right now, as a fully analog world we are moving gradually to a process of digitizing all
  4. 4. the resources that years ago were on our shelves and now be found on websites. According to studies by the European social trends Study on the first choice for 59.3% of students between 12-21 years to obtain information when conducting class work at home is the internet. (Blanco, El Pais, 2009) In this trend we see for example the educational potential of blogs, because it works with the search skill acquisition, synthesis and reprocessing of information as well as reading and written communication. When it began to implement in schools, many educators found that students discussed in their virtual spaces with a wide range of topics, and with colleagues who were in all parts of the world (Downes, 2005). Although the introduction of technology in education also brings negatives as a dependency of technological resources, an imposition of the culture of Western civilization on the other and thus increasing cultural uniformity both cultural and economic inequalities (Are Moreira, 2009). The creation of these spaces of education has been endorsed and promoted in our case, by the Higher Education Reform in Europe and the so-called Bologna process, which projects the idea of creating a European Higher Education Area (Bologna Declaration 1999), the programs to encourage mobility between different countries and promoting cultural exchange and the creation of large Internet networks for mutual learning, the creation of the Net as a great educational resource of s century. This theme of education via the Internet has been approached from the creation of this, this work highlights Sthepen Downes, a researcher at the Institute for National Research Council of Canada in the group of e-learning research institute of information technology concerning in areas of learning objects and meta data as well as in the areas of education and unions Weblog for content (, George Siemens considered the guru of collectivism (A learning theory for the digital age, 2006), Nancy White and his theories on the hierarchy in educational settings, these include many network proposed as the main center for learning, decentralized and off-raising formats. The following analysis will be based learning methods on the internet and found all the users's hand without being a computer expert or new technologies or new technologies. In my research I have found basically three: For the lower levels of education we find the so-called ICT centers, and at higher levels we find the e-systems and b-Earning Earning, being the second largest spectator who wakes up in the future. The centers ICT are no schools of higher education, schools and colleges where students use computers with internet as an educational resource. At each site is chosen from among teachers to ICT coordinator that maintains it and
  5. 5. receives weekly release time and specialized training. The two most developed European countries have this kind of education are England and Spain, as a very recent example, the case of one of the more southern regions of Spain, Andalusia, where under the heading of ICT project has been initiated 2.0 progressive incorporation of the computer in the classroom, a total of 173,000 for all students of public, weighing 1.5 kg and free software based on Genulinux (Guadalinux) as well as install some 6,500 whiteboards and multimedia equipment. It will take place between January and February 2010 (Ministry of Education and Culture, Government of Andalucia) To see a video of it is explanatory, to be more didactic go. Speaking and higher levels of education, ie university, we found the one hand as mentioned above e-learning and b-learning: E-learning: is a system of electronic or distance education in integrating the use of information technology and other pedagogical elements for the formation, training and education of users or students online. Use various tools such as internet, intranet, multimedia productions and as pointed out by several researchers (Garcia Peñalvo, 2006), the future of the education system through this medium. Although there have been some drawbacks such as: you must have good control over new technologies, there are few educational products e-learning market and especially the social isolation of students as the professor says Francisco José Area Moreira in his introduction to educational technology, 2009. B-learning: blended learning is a process, derived from blended-Earning that follows a trend with a strong following from the field of school psychology in which the term emphasizes learning as a counterpoint to teaching. As background to this system are the "computer assisted instruction (CAI) or" computer-based learning "(BCL) (Bartholomew, 2004) This training model makes use of the benefits of training 100% online and face training, and combined into a single type of training that speeds the work of both the trainer and the students and design instruction to the academic program for which it has decided. One of the main benefits that some authors have reported the possibility of benefiting from the wealth of material available, as the blended learning is not to put materials on the Internet but use those which exist. This is not no need to change media, and take what exists, "the basic outline of the project are not electronically reproduce materials whose support is the ideal form but use the enormous amount of information available (Adell 2002), could now qualify this because some materials have changed and now their support is only suitable digital. The b-learning is therefore the future of many elements of a social nature and that although we benefit from the best on-campus classes and online
  6. 6. resources. Means reduced costs for companies who use this method because it reduces saving blended e-Earning therefore mixed training is still more expensive than the face (Pascual, 2003). So in conclusion to this analysis of networks for education, ICT facilities would be the alternative for lower educational levels and b-learning for higher levels as it is the most comprehensive alternative education. Financial proposal: Total hours used for this study has been 80, ie two full working weeks in the Netherlands since the week only has 40 hours. Considering the minimum monthly wage stands at around 1140 euros, plus bonuses for qualifications will be around 800 euros more per month, plus expenses created, about 150 euros, would be a total of 1120 € 1140: 160 = 7.125 x 80h = 570 800: 160 = 5 x 80 h = 400 Other costs = 150 570 +400 +150 = 1120 € Critical thinking: I think as is shown throughout my work, creating curricula and learning spaces entirely virtual, it is possible, as demonstrated in the previous submission, and in the future everything will be virtual if everything continues as Now, with the development of technology and network of connections between people. It can be very beneficial and enriching for such a person attend a web conference that is taking place across the world .. but really is that good? Para mi creo q is essential in the field of education as in any physical contact between people because his gestures, words and actions can give us something more about something written on the Internet, much flatter ... That is why I blended systems are being developed and reaching more importance q other systems because we benefit from the advantages of face with the advantages of it online. Finally just say that I think is good implementation of all these resources to education but can not leave it to the main base and that physical contact is very important for human development and culture in general. That is, you can create fully digital environments but do not think is the right decision.
  7. 7. Bibliography: Adell,J. World Wide Web, 2002. Are Moreira, Manuel Introduction to the educational technology, 2009. Bartolomé, Antonio Blended learning, conceptos básicos, 2004. Blanco, Silvia; Google ¿me haces los deberes?, 2009 Bologna Declaration, 1999. Downes; E-learning, 2005. García Peñalvo; Estudio sobre el uso del E-learning, 2006 Ministry of Education and Culture, Government of Andalucia, 2010. Pascual, Maria Pau; El blended learning reduce el ahorro de la formación online pero gana en calidad, 2003. Siemens, George, A learning theory for the digital age, 2006. VVAA. New media; a critical introduction 2008.