Tumblr's Competitive Analysis

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Tumblr's Competitive Analysis

  1. 1. Tumblr’s Competitive Analysis Paris, 28 th March 2010 Felipe Fernandez Aramburu
  2. 2. Agenda <ul><ul><li>What is Tumblr? </li></ul></ul><ul><ul><li>Main competitors’ analysis </li></ul></ul><ul><ul><li>Tumblr’s competitive advantages </li></ul></ul><ul><ul><li>Business Development Ideas </li></ul></ul>
  3. 3. What is Tumblr? <ul><li>Share what you do, love, hate, think, or create </li></ul><ul><li>Initial concept: tumblelog = simplicity </li></ul><ul><li>Attract techies and non-techies </li></ul><ul><li>Amazing growing community </li></ul><ul><li>Revenues: Premium Themes & Directory </li></ul>From 170,000 users in January 2008 to over 4 million publishers in March 2010 13 themes to choose from. Designed by artists and ranging from $9 to $49 Top place of the Directory from $9
  4. 4. Agenda <ul><ul><li>What is Tumblr? </li></ul></ul><ul><ul><li>Main competitors’ analysis </li></ul></ul><ul><ul><li>Tumblr’s competitive advantages </li></ul></ul><ul><ul><li>Business Development Ideas </li></ul></ul>
  5. 5. WordPress / Blogger acebook <ul><li>Limited amount of text : 140 characters </li></ul><ul><li>Platform doesn’t allow the users to share documents, pictures or media files </li></ul><ul><li>Poorer design & no defined community </li></ul><ul><li>No possibility to search contents without being suscribed </li></ul>Posterous.com / Scapblog.com / Formspring.me <ul><li>Differences in targeted users and information to be shared </li></ul><ul><li>No defined community </li></ul><ul><li>Hence, no collaborative community </li></ul>Main competitor’s analysis <ul><li>Classical Approach </li></ul><ul><li>More difficult to use interface </li></ul><ul><li>Sense of profundity </li></ul><ul><li>Inferior design </li></ul>Youare.com / Twitter / Plurk.com / Identi.ca / Zooloo.com / Publr.com / Soup.io <ul><li>Broader target </li></ul><ul><li>Need to be suscribed in order to surf the site </li></ul><ul><li>Poorer quality in photos and videos shared </li></ul><ul><li>Too crowded </li></ul>1) 2) 3) 4)
  6. 6. Agenda <ul><ul><li>What is Tumblr? </li></ul></ul><ul><ul><li>Main competitors’ analysis </li></ul></ul><ul><ul><li>Tumblr’s competitive advantages </li></ul></ul><ul><ul><li>Business Development Ideas </li></ul></ul>
  7. 7. Tumblr’s Competitive Advantages Simplicity + Active Community The simplicity is the base on which Tumblr’s success has grew Superior design + sense of ownership Maintaining this sense of ownership is one of Tumblr’s biggest challenges Posting has never been so easy Post through SMS, via iPhone, Blackberry or even call us and record your posting Easy to use Directory Find and “follow” themes that interest you faster than ever
  8. 8. Agenda <ul><ul><li>What is Tumblr? </li></ul></ul><ul><ul><li>Main competitors’ analysis </li></ul></ul><ul><ul><li>Tumblr’s competitive advantages </li></ul></ul><ul><ul><li>Business Development Ideas </li></ul></ul>
  9. 9. Business Development Ideas Tumblr’s next step <ul><ul><li>Purchase photos, songs, or even tickets to your favorite artist’s event </li></ul></ul><ul><ul><li>Purchase applications developed by other users </li></ul></ul>Advertisement <ul><ul><li>Online shopping </li></ul></ul><ul><li>Without taking the user’s sense of ownership </li></ul><ul><li>Perhaps optional: could be turned off by user </li></ul><ul><ul><li>Already offering top of Directory feature & designed themes </li></ul></ul><ul><ul><li>Upload storage capacty </li></ul></ul>Premium Services
  10. 10. <ul><ul><li>Thank you! </li></ul></ul>
  11. 11. Tumblr’s Competitive Analysis Paris, 28 th March 2010 Felipe Fernandez Aramburu

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