Analysis Of Three Videos


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Analysis Of Three Videos

  1. 1. For full analysis go to my video posts =]
  2. 2. <ul><li>Run this town – Jay-z Featuring Rhianna and Kanye West </li></ul><ul><li>Released for radio air play July 24 th 2009 </li></ul><ul><li>Beginning starts with Medium shot of red and black smoke, man holding a flame pans upwards and cuts to more flames </li></ul><ul><li>People are wearing masks, tribal like </li></ul><ul><li>Cuts to a variety of different shots </li></ul><ul><li>Head scarf's covering their faces – intertextuality </li></ul>
  3. 3. <ul><li>As song starts “feel it coming in the air” - Close up of Rhianna lifting down her scare. Misty fire fades away. </li></ul><ul><li>“ I'm addicted to the thrills” - Close up to long shot, We see her body, sexy outfit Voyeurism. Man with no top on gives her a flame, he appears to be smaller. Rhianna has power over man, contrasted with her outfit. </li></ul>
  4. 4. <ul><li>Dressed in a different outfit – all black and sexy. </li></ul><ul><li>Collection of different shots. Fragmentations of her body – sexualize. </li></ul><ul><li>See a medium shot of them all wearing shades -intertextuality </li></ul><ul><li>“ who's guna run this town tonight” medium shot of Jay-Z, close up of man running past him </li></ul>
  5. 5. <ul><li>Jay-z begins to rap. “pledge your allegiance” crown bashing sticks together – tribal like, supporting Jay-Z </li></ul><ul><li>“ all black everything” links into what they're wearing. Shows ma with black spikes, dangerous. </li></ul><ul><li>All the singers place on a stage about everybody. Tribe look like audience. Refers to a live audience. </li></ul><ul><li>Close ups of Jay-Z to establish his importance </li></ul><ul><li>Rhianna in hot pants and furry coat type thing – new image, like a prostitute </li></ul>
  6. 6. <ul><li>“ walking tall against the rain” - Rhianna holds flame higher, flames behind her, camera zooms slowly. </li></ul><ul><li>Jay-z long shot of him looking like a king, with tribe members along a corridor protecting him “you can call me Caesar. </li></ul><ul><li>There is always the main person singing in the middle. </li></ul><ul><li>Close up of Rhianna fades with long shot of tribe – shows her importance and leadership. Woman can be in charge. </li></ul><ul><li>Kanye in broken up car, smashes window – masculinity </li></ul><ul><li>“ Reebok” Kanye always mentions shoe brands in his lyrics </li></ul><ul><li>Close ups of tribe members at the end – all covered in black, one shot of woman in burqua like outfit, shows tribe is like religion </li></ul>
  7. 7. <ul><li>Knock you down – Keri Hilson, Kanye West and Neyo </li></ul><ul><li>Music video premièred on March 23 2009 </li></ul><ul><li>Beginning – titles green and black, green connotes envy, zooms in </li></ul><ul><li>Keri free falls slow motion – links to lyrics, “knock you down” </li></ul><ul><li>Keri wearing under garments and thin t-shirt – sexualized </li></ul><ul><li>Shots, medium-long fade into each other </li></ul><ul><li>Close up of keri's face – opens her eyes, voice echo effect – sexy </li></ul><ul><li>Kanye standing up, camera looking up at him </li></ul><ul><li>“ Reboking” - mentions shoe brand – intertextuality </li></ul><ul><li>Medium shot of kanye and keri – shows love interest </li></ul>
  8. 8. <ul><li>Close up of Kanye – motioning slitting his throat, fades into keri free falling – links with lyrics “disaster” </li></ul><ul><li>Birds eye view of keri – sexy </li></ul><ul><li>Both holding their heads – shot cuts between them </li></ul><ul><li>Keri by herself, white background, dress more however in leather – still sexy </li></ul><ul><li>Shots cut to fragmentations of her body </li></ul><ul><li>Close up to extreme close up of keri and kanye about to kiss. </li></ul><ul><li>Close up of her biting her lip – intertextuality and voyeurism </li></ul><ul><li>Lyrics “knock me down” - Keri free falling again </li></ul><ul><li>Split screen effect – holding each others faces both smiling -> goes to feet -> both not smiling -> feet, keri turning hers away -> kanye falls after keri turns away. Links in with lyrics “sometimes love comes around and it knocks you down” </li></ul><ul><li>When Kanye hits the ground digitalized effect of him smashing into pieces. </li></ul>
  9. 9. <ul><li>Cuts to close up of Neyo </li></ul><ul><li>Usual image, smart hat, looking sleek </li></ul><ul><li>Cuts to Keri- extreme close up </li></ul><ul><li>“ kick it with my girl today” neyo shakes his head, cuts to keri – can see neyo is new love interest </li></ul><ul><li>“ commander and chief” dance moves link in with lyrics constantly </li></ul><ul><li>Neyo mentions “miss independent” one of his own songs, sings it like he does in his song </li></ul><ul><li>Close up of Kanye at a party – medium shot of keri and neyo – indicates confrontation </li></ul><ul><li>Split screen of Kanye and Keri – indicates reminiscing </li></ul><ul><li>Right side black and white – shows how they were – links with lyrics </li></ul><ul><li>On the split screen images reflecting lyrics – ashes, nassa, love letter, hour glass </li></ul><ul><li>Confrontation of Kanye and Keri – Kanye's tempo faster – climax </li></ul>
  10. 10. <ul><li>“ this is bad real bad Michael Jackson” keri motions the Jackson-esque holding her crotch, lyrics relate to Michaels song “bad”, links in with the songs situation </li></ul><ul><li>Medium shot of keri inbetween kanye and neyo, cuts to close ups of her looking sad. Shows she is in the middle of a love war – her voice pitch gets higher showing anxiety </li></ul><ul><li>Medium shot of kanye and neyo – zooms into a picture of her </li></ul><ul><li>Split screen of her with both kanye and neyo. </li></ul>
  11. 11. <ul><li>Fighter – Christina Aguilera </li></ul><ul><li>Beginning close up of moth – light surrounding it, rest dark </li></ul><ul><li>As music starts blurred close up of ballerina feet, with same lighting as moth </li></ul><ul><li>Close up of black spikey hair </li></ul><ul><li>Cuts quickly to image of dancer moving their hands spookily like a piano </li></ul><ul><li>Cuts back to moth – emphasis </li></ul><ul><li>Extreme close up of Christina face, background black – lighting like moth </li></ul><ul><li>Cuts back to body of dancer – cleverly done so not to show voyeurism </li></ul>
  12. 12. <ul><li>Long shot of Christina in door way, white skin black outfit </li></ul><ul><li>Medium shot of dancer – looks dead </li></ul><ul><li>2 ballerinas, shows woman fighting together </li></ul><ul><li>Christina wears a cape – like vampire </li></ul><ul><li>Long shot of christina in a box – when she sings “makes me that much stronger” she smashes the box – shows masculinity and woman strength </li></ul>
  13. 13. <ul><li>Ballerina's eating fruit – sensual </li></ul><ul><li>Extreme close up of Christina when she starts singing – wearing heavy make up </li></ul><ul><li>Blur – fades into three dancers, more woman standing together </li></ul><ul><li>Medium shot of ballerina's with sticks, helping them walk </li></ul><ul><li>Christina crawling on floor with stick – eventual throws stick, black digitalized splodge on screen when she sings chorus again. </li></ul><ul><li>Long shot of her in white – peace </li></ul><ul><li>Close up of her in white, more intimate </li></ul><ul><li>As pitch of voice heightens, moths fly “towards the light” - extreme long shot emphasizes </li></ul>
  14. 14. <ul><li>As song comes to a climax, extreme close up to close up to medium shot of Christina </li></ul><ul><li>Close up of eye, green lashes – revenge </li></ul><ul><li>Eye then has a butterfly in front of it, butterfly beautiful compared to moth </li></ul><ul><li>Extreme close up of fire – emotions burning away </li></ul><ul><li>Christina changes her outfit – black and red – extreme close up filtered in red. </li></ul><ul><li>“ mid shot” makes muscle movement – masculinity and strength </li></ul><ul><li>Close up of Christina in white – filters to red like blood </li></ul><ul><li>Extreme close up of both hey eyes </li></ul><ul><li>Long shot at the end, Christina kicks screen, digitalized smash of camera lenz. </li></ul>