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Struggles With Content A Lowe's Story


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A human being struggles with content on the Lowe's Home Improvement store. Will he emerge with the information he needs or will the content leave him grumpy?

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Struggles With Content A Lowe's Story

  1. 1. A LOWE’S Content Story Thom Haller Principal, Info.Design, Inc. [email_address]
  2. 2. Background New WV house has a flooring problem
  3. 3. Background Discovery: Nearby Lowe’s has tile to support renovation idea Strength in pattern
  4. 4. Background What’s involved for Lowe’s to install the tile I selected.
  5. 5. hooray
  6. 6. All this real estate before the content begins… No room for reading.
  7. 7. OK. Let’s learn from the text…
  8. 8. “ How do I prepare for my installation?”…
  9. 9. Some of my thoughts…
  10. 10. Costs: We do not value sites where content fails. <ul><li>Today content increasingly drives the “value” of the individual and the organization. </li></ul>Content Critical Gerry McGovern/ Rob Norton, 2002 Grumpy THOM
  11. 11. The end?