The Search for Sneezers

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Philip King's presentation about Peer to Peer Fundraising at the Social Tech Training.

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The Search for Sneezers

  1. 1. The Search For Sneezers How to find Fundraisers in Epidemic Proportions Philip King CEO Monday, June 23, 2008 1
  2. 2. April 18th, 1775 Monday, June 23, 2008 2
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  8. 8. Blog? Monday, June 23, 2008 8
  9. 9. William Dawes Fundraising page? Monday, June 23, 2008 9
  10. 10. US UK Netherlands Canada Australia Monday, June 23, 2008 10
  11. 11. Not just about technology don’t get too distracted by the tools...concentrate on the goals and outputs Monday, June 23, 2008 11
  12. 12. The more things change... Monday, June 23, 2008 12
  13. 13. ...the more they stay the same • People have too little time • People love good stories • People will procrastinate • People give more in groups • People give to people...especially online! Monday, June 23, 2008 13
  14. 14. Online giving is growing • Chronicle of Philanthropy E-Gift Study • E-Gifts to the 187 organizations grew by 37 percent last year, from $880.7-million to $1.2- billion last year • E-gifts grew by more than 50% at 85 organizations • 34 saw Internet gifts more than double Monday, June 23, 2008 14
  15. 15. Most e-Giving America ★ American National Red Cross (Washington) $496,200,000 +214.6 ★ United Way of America (Alexandria, Va.) $240,000,000 +20.9 ★ American Cancer Society (Atlanta) $58,031,000 +92.6 ★ Leukemia & Lymphoma Society (White Plains, N.Y.) $45,088,098 +89.9 ★ Habitat for Humanity International (Atlanta) $28,787,733 +343.5 ★ National Multiple Sclerosis Society (New York) $28,034,000 +7.0 ★ American Heart Association (Dallas) $20,300,000 +21.6 ★ Heifer International (Little Rock, Ark.) $19,454,629 +38.0 ★ United States Fund for Unicef (New York)$18,285,701 -66.6 ★ World Vision (Federal Way, Wash.) $13,601,046 -63.3 ★ Juvenile Diabetes Research Foundation International (New York) $12,910,000 ★ Doctors Without Borders USA (Médecins Sans Frontières USA) (New York) $11,555,022 -20.1 ★ Mercy Corps (Portland, Oregon) $11,339,530 -19.2 ★ Salvation Army (Alexandria, Va.) $11,191,000 -75.7 Monday, June 23, 2008 15
  16. 16. But it’s only a small fraction E-Gifts All Gifts • Online giving represented ~ 2 % of total contributions for the sample (a recent UK study found ~ 4% from ‘new media’) • Online retail is twice as big • Only 13 charities collected more than 5 percent of their total contributions online. • For five of those groups, electronic gifts made up more than 10 percent of total donations Monday, June 23, 2008 16
  17. 17. When will e-gifts represent 10% in your organization? Monday, June 23, 2008 17
  18. 18. What do we know about e-gifts? • NEW YORK, November 12, 2007 • The single largest reason -- after -- American Express, in not having a computer -- that partnership with the Center on people offered is that they were Philanthropy at Indiana University, unaware of online contribution produced the American Express options. More than one quarter of Charitable Gift Survey offline-only donors said that they did not give online because they • Although nearly two-third of could not find an online giving site, they did not know they could make Americans in the study gave to a a gift online, or they did not think of charity in the past year, only one in giving online ten gave online • Among those who contributed online, 20% said the primary motivation for giving online related to whether the charity actively promoted online giving choices Monday, June 23, 2008 18
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  24. 24. The Search for Sneezers (web 2.0) Monday, June 23, 2008 24
  25. 25. Sneezers defined • Epidemics teach us that disease is spread unevenly • Some individuals are particularly contagious, named ‘sneezers’ • What if instead of a ‘sneeze’ the action is an ‘ask’ Monday, June 23, 2008 25
  26. 26. If your wish were granted... Become a Donor? Become a Fundraiser? Monday, June 23, 2008 26
  27. 27. Which choice increases my... • Level of engagement? • Frequency of engagement? • Knowledge of the needs? • Financial contribution? Monday, June 23, 2008 27
  28. 28. It all started with events... • Easy to become involved • Fun, family day with some competition • Naturally suited to building teams • Rather than pledge forms use personal websites to fundraise Monday, June 23, 2008 28
  29. 29. ...and they grew! Online Funds Raised ($Cdn) • In this event over 80,000 register online • Best fundraisers are in teams • Best fundraisers are online & offline hybrids Monday, June 23, 2008 29
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  31. 31. Page Examples Monday, June 23, 2008 31
  32. 32. Event or Campaign Teams or Groups Individuals Monday, June 23, 2008 32
  33. 33. The Simple Math # of % # of people x % who fundraise x people x who x avg. gift they ask give = $ raised Monday, June 23, 2008 33
  34. 34. Benefit: penetrate inbox clutter Monday, June 23, 2008 34
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  38. 38. Sneezers surprise you £ 1 million Monday, June 23, 2008 38
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  40. 40. Metrics to watch 2006 2007 % Chg. # Fundraisers Registered 381 606 +50% # Teams 28 42 +50% $ e-Gifts (Average) $507,365 ($152) $1,221,750 +63% ($152) # e-Gifts 3,961 9,676 +64% # Participants with 1+ online 263 457 +74% sponsors Average # of e-Gifts / 14.8 20.9 +41% Fundraiser Ave $ e-Gifts / Fundraiser $1,942 $3,668 +89% Top 10 Fundraisers $278,082 $452,112 +63% Monday, June 23, 2008 40
  41. 41. Not all fundraisers are created equal • 80% of funds will be found by 20% of the people • Identify them early • Treat them differently Monday, June 23, 2008 41
  42. 42. Beyond -aThons Monday, June 23, 2008 42
  43. 43. Community Events • Community events • Dinners • Virtual Events • Golf tournaments • BBQs • Seminars Monday, June 23, 2008 43
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  48. 48. Nothing But Nets Monday, June 23, 2008 48
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  53. 53. Discuss Monday, June 23, 2008 53
  54. 54. The more things change... Monday, June 23, 2008 54
  55. 55. ...the more they stay the same • People have too little time • People love good stories • People will procrastinate • People give more in groups • People give to people...especially online! Monday, June 23, 2008 55
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  57. 57. Thank You for Your Time! www.artez.com Philip King Monday, June 23, 2008 57
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  62. 62. Your Charity Donors Projects Featured Projects Featured Donors Monday, June 23, 2008 62
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  64. 64. Who are you? Monday, June 23, 2008 64

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