SEO Demystified

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Mike McDerment's presentation about SEO at the Social Tech Training

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SEO Demystified

  1. 1. SEO Demystified
  2. 2. How search engines work Two things matter What kind of websites rank well Building web pages
  3. 3. Google = Database
  4. 4. Robots eat pages
  5. 5. Off-page factors = Links
  6. 6. On-page factors = Text
  7. 7. Hubs
  8. 8. Authoritie s
  9. 9. Essays
  10. 10. Titles
  11. 11. Headings
  12. 12. Text/Copy
  13. 13. Links

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