What Is Social Media


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What Is Social Media

  1. 1. What is Social Media? Katie Rhodes Joshua Coyne Anthony Gale
  2. 2. Popularity <ul><li>Social Networkers today number in the millions </li></ul><ul><li>Facebook is now home to over 120 million users </li></ul><ul><li>Over 100 million videos are broadcast each day on Youtube </li></ul><ul><li>Technorati shows active bloggers now have produced over 110 blogs </li></ul>
  3. 3. What Sets Social Media Apart? <ul><li>There for the people who want to use it </li></ul><ul><li>Allows people to form communities based on common interests </li></ul><ul><li>Can provide helpful information, materials and resources to users allowing them to access content quickly and easily on the World Wide Web. </li></ul><ul><li>Ultimately it connects and brings people together </li></ul><ul><li>Other forms of media are more closed off and exclusive to those involved in creating them </li></ul><ul><li>Broadcasting is a prime example of this as it delivers the content to the consumer, they have no input in the finished product </li></ul>
  4. 4. Forms of Social Media <ul><li>Social Networks </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Podcasts </li></ul><ul><li>Forums </li></ul><ul><li>Content Communities </li></ul><ul><li>Micro Blogging </li></ul>
  5. 5. Growth of Social Media <ul><li>Lower cost of computers, digital cameras and high speed internet access </li></ul><ul><li>Lower cost or even free and easy to use editing software </li></ul><ul><li>Anybody can now set up and run an active blog and/or website </li></ul><ul><li>Individuals and organisations no longer hold a monopoly over what can be created and distributed to us as consumers </li></ul>FACTORS RESULTS
  6. 6. Consumer Contribution <ul><li>A massive example of how the audience can get involved in already existing forms of media is through a ‘Mash Up’ </li></ul><ul><li>This is when any person with access to the web puts together two or more pieces of content </li></ul><ul><li>Software developers encourage the public to do this </li></ul><ul><li>Examples include the many way people have used Google Earth as parts of ‘Mash Ups’, using it to plot out real-time train locations or mapping the locations from popular TV drama ’24’ </li></ul><ul><li>Visual and audio content is also popular among ‘Mash Ups’. On Youtube there are many videos that have been mashed together along with audio soundtracks </li></ul>
  7. 7. Social Networks <ul><li>MYSPACE </li></ul><ul><li>Allows the user to heavily customize their pages </li></ul><ul><li>Very popular among bands/musicians use it to reach a wider audience with their music and gain popularity. </li></ul><ul><li>FACEBOOK </li></ul><ul><li>Allows the user to develop their own applications for their use </li></ul><ul><li>Likewise with games for their entertainment </li></ul>Social Networks have become a VERY popular form of Social Media. Common reasons for their popularity are the way they can connect friends, family and people all over the world but what sets them apart from each other is the different services they offer to their respected users
  8. 8. Social Networks <ul><li>BEBO </li></ul><ul><li>Very popular among schools and colleges </li></ul><ul><li>Allows the students and different learning environments to connect with each other </li></ul><ul><li>Hosts pages for children’s authors to suit their target audience </li></ul>
  9. 9. Blogs (weblog) <ul><li>Individuals and organisations utilise blogs to voice opinions and experiences to a wide audience. </li></ul><ul><li>Most blogs consist of regular entries by a blogger or group of bloggers on a specific subject and have regular visitors or ‘readers’ contributing to the online community. Readers can subscribe to multiple blogs using RSS feeds which are a feature of all blogs. </li></ul><ul><li>Blogger is one of the </li></ul><ul><li>largest blog hosts. </li></ul>
  10. 10. Blogs (weblog) <ul><li>The main blog types are as follows: </li></ul><ul><li>Personal </li></ul><ul><li>Almost like online diaries, many people blog about their everyday lives sometimes anonymously </li></ul><ul><li>Political </li></ul><ul><li>Often used to clarify and respond to political issues </li></ul><ul><li>‘ Almost Media’ </li></ul><ul><li>Creating a business venture from blogging by taking advertising revenue and usually employing bloggers </li></ul><ul><li>Business </li></ul><ul><li>Businesses can use blogs to communicate less formally to clients and partners </li></ul><ul><li>Mainstream Media </li></ul><ul><li>National media institutions use blogs often updated by journalists to give personal views and exclusivity of information </li></ul>
  11. 11. Wikis <ul><li>WIKIPEDIA – No doubt the most popular wiki </li></ul><ul><li>An online encyclopaedia with over 2.5 million articles </li></ul><ul><li>Over a million members who contribute to the articles viewed by users </li></ul><ul><li>Wikis and especially Wikipedia are a very good example of Social Media. The site is open to anybody to edit and in doing so offering information and resources to people consulting the website. </li></ul>Wikis are content websites open to the online public for editing and contributions. Information given by the public for the public
  12. 12. Podcasts <ul><li>Anybody can have a podcast </li></ul><ul><li>Like Blogs the producer can release podcasts on topics of their choice </li></ul><ul><li>In a world where people are getting busier and busier podcasts are made easily accessible by offering the listeners the option to subscribe to them </li></ul><ul><li>‘ The Ricky Gervais Show’ was a popular podcast hosted by Gervais, Stephen Merchant and brought to the public’s attention an unlikely cult hero Karl Pilkington </li></ul><ul><li>It is popular for radio shows to release a weekly podcast allowing listeners to catch up the ‘the best bits’ of recent shows </li></ul>Podcasts are audio and video files that are published on the internet
  13. 13. Summary <ul><li>SOCIAL: adjective </li></ul><ul><li>relating to society, or to a community </li></ul><ul><li>MEDIA: noun </li></ul><ul><li>the media, television, newspapers etc as a form of communication </li></ul>
  14. 14. Summary ‘ Social Media’ is now a massive part of many peoples lives. Constant advancements in media and the way we use it has now seen us as consumers become more and more involved with it. Ultimately ‘Social Media’ seems to connect and bring together people through many of the different mediums we have looked at in this presentation. Whether its sending a friend or loved one a ‘virtual gift’ on Facebook, offering a comment or feedback on somebody’s blog you have read or contributing information to an article on ‘Wikipedia’ that could eventually help somebody in the world learning about that subject, all that we do with social media either helps or brings us as consumers together through common interests, beliefs or goals.
  15. 15. References <ul><li>Antony Mayfield’s ‘What is social media?’ http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_ebook.pdf </li></ul><ul><li>'Social Media Is...’ by Lee White </li></ul><ul><li>http:// www.slideshare.net/leewhite/social -media-is . </li></ul>