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word of the mouth

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  1. 1.
  2. 2. WORD OF MOUTH<br />
  3. 3. CONTENTS<br /><ul><li>What is WOM?
  4. 4. How does WOM apply?
  5. 5. Three steps for firms.
  6. 6. Benefits of WOM.</li></ul>WORD OF MOUTH<br />
  7. 7. What is Word of Mouth?<br /> WOM is a reference to the passing of information from person to person.<br /> WORD OF MOUTH<br />
  8. 8. WORD OF MOUTH<br />
  9. 9. How does WOM apply?<br /><ul><li>The first effective way is organizing campaign.
  10. 10. Firm composes a control group and gives their products to these voluntary conductors.</li></ul>WORD OF MOUTH<br />
  11. 11. There are three steps for firms.<br />Listen customers.<br />Participate dialoques.<br />Buck consumers up for talking.<br />WORD OF MOUTH<br />
  12. 12. WORD OF MOUTH<br />
  13. 13. Benefits of WOM and how it works.<br />The most powerful marketing tool.<br />It makes firms very famous as NOKİA as REDBULL.<br />WOM needs a very useful,high quality and special feature product.<br />WORD OF MOUTH<br />
  14. 14. WOM is the best kind of marketing.<br />However,some dangers can be waiting for firms.<br /><ul><li>Reaction of voluntary conductors affect selling of product and brand development.</li></ul>WORD OF MOUTH<br />
  15. 15. WORD OF MOUTH<br />Example of WOM.<br />
  16. 16. WORD OF MOUTH<br />
  17. 17. THANKS FOR YOUR ATTENTION<br /><br />Written by HAVVA ÇAM<br />