Team Digital Business Summit 2009
I.  CHICAGOBEARS.COM OVERVIEW
<ul><li>ChicagoBears.com drew over 12 million unique visitors in 2008 (pacing ahead in 2009) </li></ul><ul><li>On average,...
II.  ONLINE INVENTORY
Sponsorship Packages <ul><li>IAB standard rotating banner ads  </li></ul><ul><ul><li>HP medium rectangle </li></ul></ul><u...
Email Newsletter <ul><ul><li>Email newsletter entitlement </li></ul></ul><ul><ul><ul><li>Game Recap Edition </li></ul></ul...
Pre-Roll Video Pop-up Video Player Home Page Video Access <ul><ul><li>:10-:15 second pre-roll video spots </li></ul></ul><...
ChicagoBears.com Mobile <ul><li>Chicagobears.com Mobile was launched in August 2008 in partnership with Motorola and spons...
Desktop Alert The “Bears Alert” was launched in the fall of 2008 with Novartis Pharmaceuticals as the lead sponsor promoti...
Special Events and Contests <ul><li>“ Allstate 4 th  Phase Kickoff Contest” </li></ul><ul><ul><li>Title Sponsorship </li><...
Sponsorship of Premium Content Packages <ul><li>Draft Central Headline Sponsorship </li></ul><ul><ul><li>Logo ID on the he...
Google Adsense – Text Ads For Content <ul><li>Text Ads on select highly trafficed subpages </li></ul><ul><ul><li>Built-in ...
III.  SALES STRATEGY
Sales Strategy <ul><li>Mirrors our overall sponsorship sales strategy </li></ul><ul><ul><li>Powerful association with Chic...
Sales Staff <ul><li>Four full time sponsorship sales people </li></ul><ul><ul><li>Responsible for selling all sponsorship ...
Team Digital Business Summit 2009 Questions?
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Bears Team Digital Media Presentation Cb.Com 5 28 09

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Bears Team Digital Media Presentation Cb.Com 5 28 09

  1. 1. Team Digital Business Summit 2009
  2. 2. I. CHICAGOBEARS.COM OVERVIEW
  3. 3. <ul><li>ChicagoBears.com drew over 12 million unique visitors in 2008 (pacing ahead in 2009) </li></ul><ul><li>On average, people spend 5 ½ minutes browsing ChicagoBears.com per visit </li></ul><ul><li>There are currently over 106,000 opt-in “Bears Direct” subscribers (free email newsletter) </li></ul><ul><li>During the season, Chicagobears.com averages over 10,000,000 page views each month </li></ul><ul><li>On average, people view nearly 3 pages each time they visit ChicagoBears.com </li></ul>ChicagoBears.com was redesigned in September 2008. The new, more layered design featuring exclusive video and a more dynamic lead story has brought in an era of record setting traffic and engagement on Chicagobears.com ChicagoBears.com Overview
  4. 4. II. ONLINE INVENTORY
  5. 5. Sponsorship Packages <ul><li>IAB standard rotating banner ads </li></ul><ul><ul><li>HP medium rectangle </li></ul></ul><ul><ul><li>Footer </li></ul></ul><ul><ul><li>Subpage medium rectangle </li></ul></ul><ul><li>Content section/ feature sponsorships </li></ul>
  6. 6. Email Newsletter <ul><ul><li>Email newsletter entitlement </li></ul></ul><ul><ul><ul><li>Game Recap Edition </li></ul></ul></ul><ul><ul><ul><li>Game Preview Edition </li></ul></ul></ul><ul><ul><li>Leaderboard banner ads (2 per) </li></ul></ul><ul><ul><li>Sold as promotional support mechanism or as part of website investment </li></ul></ul>
  7. 7. Pre-Roll Video Pop-up Video Player Home Page Video Access <ul><ul><li>:10-:15 second pre-roll video spots </li></ul></ul><ul><ul><ul><li>4 weeks or minimum 150,000 views </li></ul></ul></ul><ul><ul><li>Runs prior to the first video in a viewing session </li></ul></ul><ul><ul><li>Sold as promotional support mechanism or as part of website investment </li></ul></ul>
  8. 8. ChicagoBears.com Mobile <ul><li>Chicagobears.com Mobile was launched in August 2008 in partnership with Motorola and sponsored by Best Buy. ChicagoBears.com Mobile was a surprising success in the first season drawing over 200,000 unique visitors during the 2008 season. Gameday is the primary driver of mobile traffic peaking on December 28 th , 2008 with over 13,000 unique visitors and 78,000 page views. </li></ul><ul><ul><ul><li>Sponsor receives logo on the header </li></ul></ul></ul><ul><ul><ul><li>Fixed banner ad on the bottom of the page </li></ul></ul></ul><ul><ul><ul><li>Further content extensions are planned </li></ul></ul></ul>
  9. 9. Desktop Alert The “Bears Alert” was launched in the fall of 2008 with Novartis Pharmaceuticals as the lead sponsor promoting the BP Success Zone initiative. Currently there are 12,000 subscribers to the free “Bears Alert” service. Alerts pop up on the users desk top when a new story or feature is added to Chicagobears.com.
  10. 10. Special Events and Contests <ul><li>“ Allstate 4 th Phase Kickoff Contest” </li></ul><ul><ul><li>Title Sponsorship </li></ul></ul><ul><ul><li>Extensive online and offline promotion </li></ul></ul><ul><ul><li>Sponsor opt in on entry form </li></ul></ul>2006 Splash Page
  11. 11. Sponsorship of Premium Content Packages <ul><li>Draft Central Headline Sponsorship </li></ul><ul><ul><li>Logo ID on the header of Draft Central (Over 3.3 M page views during 4 day Draft window) </li></ul></ul><ul><ul><li>Sponsorship of the Draft Contest </li></ul></ul><ul><ul><li>Sponsorship of the 4 part “Road to the Draft Special” video series (80,000 video views over 4 weeks leading up to the Draft) </li></ul></ul><ul><ul><li>Logo ID and pre-roll on all Draft video content (370,000 video views during 4 day Draft window) </li></ul></ul>
  12. 12. Google Adsense – Text Ads For Content <ul><li>Text Ads on select highly trafficed subpages </li></ul><ul><ul><li>Built-in controls for upfront protection and removal of unwanted ads </li></ul></ul><ul><ul><li>Steady revenue stream </li></ul></ul><ul><ul><li>Allows the Bears to monetize major events and high traffic periods directly </li></ul></ul>
  13. 13. III. SALES STRATEGY
  14. 14. Sales Strategy <ul><li>Mirrors our overall sponsorship sales strategy </li></ul><ul><ul><li>Powerful association with Chicago’s most loved sports franchise </li></ul></ul><ul><ul><li>Customized solutions </li></ul></ul><ul><ul><li>Provide ownership </li></ul></ul><ul><ul><li>Long term partnerships </li></ul></ul><ul><li>Future planning </li></ul><ul><ul><li>Social networking / user generated content plans </li></ul></ul><ul><ul><li>More premium content sponsorship offerings based on the success of the Draft Central Sponsorship </li></ul></ul><ul><ul><ul><li>Training Camp Central </li></ul></ul></ul><ul><ul><ul><li>Game Center </li></ul></ul></ul>
  15. 15. Sales Staff <ul><li>Four full time sponsorship sales people </li></ul><ul><ul><li>Responsible for selling all sponsorship inventory including Chicagobears.com </li></ul></ul><ul><ul><li>Education on new programs is a challenge </li></ul></ul><ul><ul><ul><li>Mitigated by creating uniform decks and automating the proposal creation process </li></ul></ul></ul>
  16. 16. Team Digital Business Summit 2009 Questions?

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