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  1. 1. TWITTER
  2. 2. <ul><li>1. What is Twitter? </li></ul><ul><li>It is a free social networking and microblogging service </li></ul><ul><li>that enables its users to send and read messages, </li></ul><ul><li>known as tweets. </li></ul><ul><li>2. How does it work? </li></ul><ul><li>Tweets are text-based posts of up to 140 characters displayed on the </li></ul><ul><li>author's profile page and delivered to the author's subscribers who are </li></ul><ul><li>known as followers. </li></ul><ul><li>Senders can restrict delivery to those in their circle of friends or, by </li></ul><ul><li>default, allow open access. Users can send and receive tweets via the </li></ul><ul><li>Twitter website, Short Message Service(SMS) or external applications. </li></ul><ul><li>The service is free. </li></ul>
  3. 3. Inogo uses Twitter... <ul><li>People can book last-minute hotel rooms through Twitter using a new service from Inogo </li></ul><ul><li>It allows hotels to advertise their best bargain travel offers in real-time using Twitter, allowing leisure and business travellers to take advantage of last-minute deals </li></ul><ul><li>Only room bookings available for within the following 48 hours are available on the engine (solution for individuals in need of an urgent hotel) </li></ul><ul><li>The service is free to use as Inogo recovers its fee from the hotels </li></ul>
  4. 4. How does Jet Blue use Twitter? Find a hotel group uses it the same way. <ul><li>Jet Blue uses Twitter to sell the last minute free seats in its planes </li></ul><ul><li>Fairmont Hotel group does the same with its bedrooms </li></ul>
  5. 5. Does Hyatt Hotels use Twitter? How does it differ from Jet Blue . <ul><li>Hyatt is launching HyattConcierge: the first global 24/7 dedicated concierge service on Twitter </li></ul><ul><li>It aims at being able to respond to guests’ questions, needs and concerns, any time, any place, and by any digital means on Twitter - before, during and after their hotel stays.   </li></ul><ul><li>The difference with Jet Blue is that it is a service that is available anytime, not just before the stay </li></ul>
  6. 6. Conclusion about Twitter as an enterprise tool <ul><li>Twitter definitely plays a role in promoting and advertising the enterprise </li></ul><ul><li>It can help the enterprise to learn more about the consumer perception of its brand </li></ul>