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Vw London Turun.Ppt


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Vw London Turun.Ppt

  1. 1. Turkish Internet Market <ul><li>by </li></ul><ul><li>Cemil Ş. Türün </li></ul><ul><li>21 October 2008 </li></ul>
  2. 2. Penetration <ul><li>Turkey is world’s 11th Internet country with 26 milion users. (China is #2 India 4, Brazil 6, Korea 8, Russia 12, Indonesia 16) </li></ul><ul><li>Internet penetration rate is 37%. (U.K. is 62%, Malaysia is 40%, Korea is 70%) </li></ul><ul><li>Broadband subscriptions in Turkey : 7.5M </li></ul>
  3. 3. Online commerce <ul><li>Total online eCommerce volume: 5B USD. in 2008 (expected) </li></ul><ul><li>MySpace’s 5th biggest country in terms of revenue </li></ul><ul><li>Facebook’s 3rd country in terms of users, </li></ul><ul><li>MSN messenger’s 2nd largest country </li></ul><ul><li>Google Turkey revenues : 80M USD (guesstimate) </li></ul>
  4. 4. What about virtual worlds and MMOs? <ul><li>Social networks are widely used but there are a few VWs and they are small. </li></ul><ul><li>WoW monthly paying users: 20.000. </li></ul><ul><li>Venture capital financing is very limited, </li></ul><ul><li>Non-Turkish content does not work. However, 2 Korean games alone earn 14M USD/year from internet cafe sales. (Knights Online and Silk Road) </li></ul><ul><li>Kid’s content is negligible. Foreign sites like Club Penguin are used, very high expectation for a Turkish language kid’s world. </li></ul>
  5. 5. Future Trends for Developing Regions <ul><li>Women in muslim countries and traditional societies want to join the social sphere via internet , where they will be less visible to their families and friends. </li></ul><ul><li>Telephone infrastructure is usually undrdeveloped. So mobile networks grow rapidly. Mobile Internet Devices (MIDs) may pick up very quickly, </li></ul><ul><li>Intel has a new plan for developers who want to create content and software for MIDs. </li></ul><ul><li>To make VWs compatible with these MIDs if they get wide acceptance is a new challenge </li></ul>
  6. 6. The Potential and Conclusion <ul><li>Non-saturated markets: Still millions to come. </li></ul><ul><li>Localized content is necessary and other cultural considerations should be taken into account, </li></ul><ul><li>No decent payment method for online content in most developing countries, </li></ul><ul><li>MIDs may change the atmosphere </li></ul>