Iphone

514 views

Published on

consumer perception about iphone

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
514
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Iphone

  1. 1. CONSUMER PERCEPTIONON iPhone
  2. 2. APPLE's Marketing Plans
  3. 3. ► TARGETING Customer Target High school, college, graduate students Middle-Upper class income professionals
  4. 5. ► POSITIONING Versatile, convenient, value added device for Communication Music, pictures & Videos Full Internet Access + +
  5. 6. Consumer Perception SURVEY ON
  6. 7. comparison of MY PHONE Vs iPhonne % of people parameters
  7. 9. ANALYSIS OF THE SURVEY <ul><li>Biggest Strengths </li></ul><ul><li>- features like Multi-touch, iPod </li></ul><ul><li>- Looks (giant screen) </li></ul><ul><li>- stand-out factor </li></ul><ul><li>Weakness </li></ul><ul><li>- expensive </li></ul><ul><li>- battery </li></ul><ul><li>- lack of Bluetooth connectivity </li></ul>
  8. 10. <ul><li>Limited Awareness among Indians. </li></ul><ul><li>Subconscious Price Barrier. </li></ul><ul><li>Male and female perception when purchasing phone. </li></ul><ul><li>International product want to ape western culture). </li></ul><ul><li>Low Internet Usage On Cell phones </li></ul>CONTINUED…
  9. 11. changing consumer perception
  10. 12. <ul><li>Free MB downloads and free applications on iTunes </li></ul>Superiority over Bluetooth A Cheaper, more simplified, Version, less bulky For Girls Use of HALO effect
  11. 13. Branded question papers Promote trial Organized mobile retail Limited version concept LIMITED VERSIONS
  12. 14. Free Bluetooth headset with business version Product placement In TV programs Paper bags Free Iphone case
  13. 15. VIRAL MARKETING iPHONE THEMES pictures Ring Tones
  14. 16. MORE MARKETING REQUIRED

×