Wwe Tv Presentation


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Wwe Tv Presentation

  1. 1. WWE Television Power July 28, 2009 WORLD WRESTLING ENTERTAINMENT
  2. 2. BRAND RING POSTS History and Tradition Athletic and Charismatic Superstars Engaging Story Lines Uniquely Passionate Fan Base
  3. 3. WWE FAN DEMOGRAPHICS 23.2% 26.3% 23.3% 27.2% 63.8% 36.2% Balanced Age Distribution Strong Female Composition Diverse Audience White 62.1% Black / African-American 20.2% (index 158) Hispanic Origin 23.0% (index 154) Source: Nielsen Media Research 12/29/08-3/29/09
  4. 4. WWE Typical Audience: Male <ul><li>Meet Jack, a 26 year old mechanic </li></ul><ul><li>Watches Raw , SmackDown and ECW each week with his roommates </li></ul><ul><li>Attends WWE live events every time they’re in town </li></ul><ul><li>Considers himself a “gamer” </li></ul><ul><li>Collects DVDs (particularly comedy & action movies) </li></ul><ul><li>Single and image conscious </li></ul><ul><li>Updates his Facebook page from his mobile phone </li></ul><ul><li>21.6% of WWE TV audience (approx. 3.4 million) </li></ul><ul><li>Meet Richard, a 44 year old husband & father of two </li></ul><ul><li>Watches WWE with his kids (as his father did with him) </li></ul><ul><li>Entertains at home in front of his new home theater system </li></ul><ul><li>Reads USA Today and motorcycle magazines </li></ul><ul><li>Sundays reserved for football, family time and WWE PPV (w/ kids) </li></ul><ul><li>32.6% of WWE TV audience (approx. 5.1 million) </li></ul>
  5. 5. WWE Typical Audience: Female <ul><li>Meet Nancy, a 46 year old working mom </li></ul><ul><li>Watches WWE with her “tween” son </li></ul><ul><li>Gets excited about throwing WWE parties for her son and his friends </li></ul><ul><li>Drives a domestic SUV while shoes and make-up are her passion </li></ul><ul><li>Primarily uses the computer for shopping online and paying bills </li></ul><ul><li>15.5% of WWE TV audience (approx. 2.4 million) </li></ul><ul><li>Meet Sara, a 28 year old Hispanic; new mother </li></ul><ul><li>Watches WWE, sports and Vh1 reality with her boyfriend </li></ul><ul><li>Avid reader </li></ul><ul><li>Lives vicariously through action/adventure video games </li></ul><ul><li>Uses her mobile phone at home instead of a land-line </li></ul><ul><li>“ Infomercials” are a guilty pleasure (proud owner of the Flip-n-Fold) </li></ul><ul><li>11.1% of WWE TV audience (approx. 1.7 million) </li></ul>
  6. 6. - Consistently cable TV’s most watched program - Longest running weekly episodic entertainment program on TV - Most watched program on MyNetwork TV among all key demographics - Most watched Friday broadcast TV program among males under 55 - #1 regularly scheduled program on Sci-Fi among all key male demographics - A new first-run, original program airing exclusively on WGN America <ul><li>Original Weekly Programming 52 Weeks a Year </li></ul><ul><li>15.6 Million Unique Viewers Each Week </li></ul>DOMESTIC TV PROGRAMMING
  7. 7. <ul><li>Raw is consistently one of the most watched regularly scheduled programs on cable television. </li></ul><ul><li>SmackDown is Friday’s #1 program on broadcast TV among males under 55. </li></ul>Source: Nielsen Media Research, 12/29/08-3/29/09; Includes programs with 5+ telecasts The Closer (TNT; Mo 9p) 6,781,000 Burn Notice (USA; Th 10p) 6,568,000 Monk (USA; Fr 9p) 6,206,000 RAW 10p (USA; Mo 10p) 5,916,000 RAW 9p (USA; Mo 9p) 5,403,000 Psych (USA; Fr 10p) 5,318,000 ICarly (NICK; Sa 8p) 4,468,000 Secret Life/Teen (FAM; Mo 8p) 4,032,000 Top Chef (BRVO; We 10p) 4,010,000 Sonny w/ Chance (DSNY; Su 8p) 3,934,000 Program Impressions Cable – Total Viewers SmackDown (MNT; 8p) 2,114,000 Numb3rs (CBS; 10p) 2,100,000 Ghost Whisperer (CBS; 8p) 1,991,000 Dollhouse (FOX;9p) 1,864,000 Flashpoint (CBS; 9p) 1,832,000 Terminator: SCC (FOX; 8p) 1,756,000 20/20-Fri (ABC; 10p) 1,440,000 Howie Do It (NBC; 8p) 1,402,000 Friday Night Lights (NBC; 9p) 1,376,000 Howie Do It (NBC; 8:30p) 1,337,000 Program Impressions Friday Broadcast – M<55
  8. 8. WWE vs. SPORTS PROGRAMMING Average Viewers Per Regular Season Cable Telecast Viewers Age 2+ (000) Source: Nielsen Media Research; NBA (ESPN/TNT, 10/28/08-4/15/09); MLB (ESPN/TBS, 4/5/09-present); NHL (Versus, 10/4/08-4/14/09)
  9. 9. WWE vs. LATE NIGHT PROGRAMMING Average Viewers Per Telecast Viewers Age 2+ (000) Source: Nielsen Media Research (3/30/09-6/28/09)
  10. 10. WWE vs. TALK/ENTERTAINMENT Total Viewers Per Telecast Viewers Age 2+ (000) Source: Nielsen Media Research (3/30/09-6/28/09)
  11. 11. WWE vs. TALK/ENTERTAINMENT Viewers A18-49 Per Telecast Viewers Age 18-49 Source: Nielsen Media Research (3/30/09-6/28/09)
  12. 12. WWE vs. CRITICAL FAVORITES Average Viewers Per Telecast Viewers Age 2+ (000) Source: Nielsen Media Research; Original Telecast: Raw (USA, 3/30/09-6/28/09); Entourage (HBO, 9/7/08-11/23/08); MadMen (AMC, 7/27/08-10/26/08); Dexter (Showtime, 9/28/08-12/14/08); TruBlood (HBO, 6/14/09-7/19/09)
  13. 13. WWE vs. POP CULTURE PROGRAMS Viewers Age 2+ (000) Source: Nielsen Media Research; Original Telecasts: Raw (USA, 3/30/09-6/28/09); J&K (TLC, 5/5/09-6/29/09); Hills (MTV, 4/6/09-5/31/09); Gossip (CW, 9/1/09 – 5/18/09); Prep (Bravo, 6/23/09 – 7/21/09) Average Viewers Per Telecast
  14. 14. WWE vs. REALITY PROGRAMMING Viewers Age 2+ (000) Source: Nielsen Media Research; Original Telecasts: Raw (USA, 3/30/09-6/28/09); Runway (Bravo, 7/16/08-10/15/08); Chef (Bravo, 11/12/08-3/4/09); Celeb ( NBC, 6/1/09-6/24/09); Wives NJ ( Bravo, 5/12/09-6/16/09) Average Viewers Per Telecast
  15. 15. WWE vs. POPULAR KID SHOWS Viewers Age 2+ (000) Source: Nielsen Media Research; Original telecasts (USA, Nick, Disney, 3/30/09 – 6/28/09) Average Viewers Per Telecast
  16. 16. Households 3,782,000 +5.2% Total Viewers 5,677,000 +6.6% Demographic Impressions vs. 1Q08 Persons 18-34 1,485,000 +4.4% Persons 18-49 2,824,000 +6.2% Persons 25-54 2,749,000 +11.8% Males 18-34 1,009,000 +4.5% Males 18-49 1,896,000 +8.1% Males 25-54 1,871,000 +13.0% Average Weekly Impressions
  17. 17. <ul><li>100 + WWE Superstars & Divas Under Booking Contract </li></ul><ul><li>50 Classic Superstars </li></ul>WWE SUPERSTARS
  19. 19. HOLLYWOOD WALK OF FAME <ul><li>WWE Chairman Vince McMahon has a star on the Hollywood Walk of Fame – right next to Kermit the Frog </li></ul>
  20. 20. 2009 CELEBRITY INTEGRATIONS <ul><li>Sherri Shepherd, Host of The View </li></ul>
  21. 21. 2009 CELEBRITY INTEGRATIONS <ul><li>Mickey Rourke, Academy Award Nominee </li></ul>
  22. 22. 2009 CELEBRITY INTEGRATIONS <ul><li>Seth Green, Emmy Award Nominee </li></ul>
  23. 23. WWE COMPANY OVERVIEW <ul><li>Publicly Traded Company on NYSE since 1999 </li></ul><ul><li>Annual Revenue $520 + Million </li></ul><ul><li>Offices in Stamford, NYC, LA, London, Tokyo, Singapore </li></ul><ul><li>Four Core Business Areas </li></ul><ul><ul><li>Live Events and Televised Entertainment, Consumer Products, Digital Media and WWE Studios </li></ul></ul>
  24. 24. WWE -- DID YOU KNOW? <ul><li>WWE television programs can be seen in 500 million homes worldwide -- more than the NBA, MLB and the NFL combined. </li></ul><ul><li>With over 800 episodes, RAW surpasses ER, MASH and Seinfeld combined, and has been watched more than 3 billion times in the U.S. alone. </li></ul><ul><li>SmackDown is the fastest weekly episodic to reach its 500 th episode in U.S. primetime history, and has been watched more than 2.6 billion times in the U.S. alone. </li></ul><ul><li>WWE had more live events in Europe than the NBA, NHL, MLB and NFL combined. </li></ul><ul><li>WWE Universe has more Facebook friends than the Boston Celtics, the Pittsburgh Steelers and Entourage. </li></ul><ul><li>Over the past 5 years, WWE Superstars have visited more than 200 military installations. </li></ul><ul><li>Since 1999, WWE has published 40 books and 22 have reached the New York Times Best Seller List. </li></ul><ul><li>WWE video games have sold more than 39 million copies in the last 10 years. </li></ul><ul><li>It takes 14 tractor trailers, 2 TV trucks, a generator truck, a satellite truck and 7 tour buses to carry the equipment and crew to the weekly televised events. </li></ul>
  25. 25. Pay-Per-View 14 events annually 1.4 Million US Viewers/PPV (avg.) WWE.com 14.6 million unique visitors/month 456 million page views/month WWE Magazine 6.6 + million readers WWE Studios 1 original release (quarterly) Consumer Products 30,000 + WWE Shop orders; weekly events’ sampling WWE Events 6 shows per week 300 + events annually Television Programming 145 Countries / 28 Languages 15.6 million viewers/week (U.S.) Home Video 30 DVD releases annually 100 + Titles in Catalog WWE Kids (Magazine; Web Site) 650,000 audience WWE Wireless 130,000 impressions Music 1-2 original releases (annually) MULTI-PLATFORM GLOBAL ENTERTAINMENT COMPANY
  26. 26. <ul><li>14.6 Million Monthly Unique Visitors </li></ul><ul><li>23.6 Million Video Streams </li></ul><ul><li>456 Million Page Views </li></ul><ul><li>Consistently Ranked in Top 250 Most Popular Worldwide </li></ul><ul><li>Web Properties </li></ul><ul><li>For April 2009, More Visits than Disney, Hulu, NBA and TMZ </li></ul><ul><li>Ranked #2 for Most Searches on Yahoo! in 2006-2008, </li></ul><ul><li>Just Behind Britney Spears, American Idol and Miley Cyrus </li></ul>Source: Omniture; 6-month rolling average; April 2009 DIGITAL MEDIA
  28. 28. Thank You!