Ten Ways to Run a Startup like

Genghis Khan
Presented by Kevin Hale
April 18, 2007
Big Things with Small Teams
    Technology Mashups
 Word of Mouth Marketing
1.   Expose yourself
     to harsh conditions.
Less Hardware
Less Features
 Less Money
Practice in Stress
 Practice Disagreeing
Do Things People Hate
2.   Be a nomad.
Huns, Scythians, Bulgars,
Magyars, Mamluks, Tatars,
   Manchus, Mongols

   Barbarians, Pirates
Nomads Don’t Wander
Nomad         Sedentary
Mobile        Settled
Tents         Buildings
Offensive     Defensive
Resourceful   Wasteful
Hunte...
Who are they afraid of?
Martha Stewart’s Smores
The Value of Hunger
3.   Loot efficiently
Profit per X
Strip Away & Mesaure
4.   Say No to Infantry
Infantry, Calvary, Archers
Happy fun story time.
5.   Get the people talking.
Gmail
6.   Do not fight the
     enemy by their rules.
7.
     Appropriate the best
     people and skills for
     your war machine.
8.   Build bridges.
9.   Inspire fierce loyalty.
Employees
     Customers
Customers’ Customers
10.   Remember the lesson
      of the many headed snake.
Joel on Software
Bibliography!
Thanks!
http://particletree.com/web2expo/gk.pdf
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
Ten ways to run a startup like Chengis Khan
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Ten ways to run a startup like Chengis Khan

  1. 1. Ten Ways to Run a Startup like Genghis Khan Presented by Kevin Hale April 18, 2007
  2. 2. Big Things with Small Teams Technology Mashups Word of Mouth Marketing
  3. 3. 1. Expose yourself to harsh conditions.
  4. 4. Less Hardware Less Features Less Money
  5. 5. Practice in Stress Practice Disagreeing Do Things People Hate
  6. 6. 2. Be a nomad.
  7. 7. Huns, Scythians, Bulgars, Magyars, Mamluks, Tatars, Manchus, Mongols Barbarians, Pirates
  8. 8. Nomads Don’t Wander
  9. 9. Nomad Sedentary Mobile Settled Tents Buildings Offensive Defensive Resourceful Wasteful Hunters Gatherers Protein Carbs
  10. 10. Who are they afraid of?
  11. 11. Martha Stewart’s Smores
  12. 12. The Value of Hunger
  13. 13. 3. Loot efficiently
  14. 14. Profit per X
  15. 15. Strip Away & Mesaure
  16. 16. 4. Say No to Infantry
  17. 17. Infantry, Calvary, Archers
  18. 18. Happy fun story time.
  19. 19. 5. Get the people talking.
  20. 20. Gmail
  21. 21. 6. Do not fight the enemy by their rules.
  22. 22. 7. Appropriate the best people and skills for your war machine.
  23. 23. 8. Build bridges.
  24. 24. 9. Inspire fierce loyalty.
  25. 25. Employees Customers Customers’ Customers
  26. 26. 10. Remember the lesson of the many headed snake.
  27. 27. Joel on Software
  28. 28. Bibliography!
  29. 29. Thanks! http://particletree.com/web2expo/gk.pdf

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