The Bulgarian edition of the Italian AMICA   will be launched at the end of September  2007.  It will be published by QM L...
Market position <ul><li>Date of publishing :   the October issue will be released between September 20 th  and 26 th  2007...
Readership Profile <ul><li>The Bulgarian issue of AMICA   will be directed at the contemporary woman – educated, intereste...
Readership Interests <ul><li>News, current events  65% </li></ul><ul><li>Lifestyle  80% </li></ul><ul><li>Fashion  69% </l...
 
Price List <ul><li>Pages in the 2 nd  half of the magazine :   1/1  right-hand page 1900  1/1  left-hand page 1300  1/2  r...
Price List <ul><li>Spreads :   Lead spread  (2 nd  cover and 1 st  page ) 4000  Second spread  3500  Third spread 3300  In...
Price Lists of the Leading Magazines The prices are in Euro 3750 4250 6750 7500 4500   5000 ELLE 1900 2500 2900 4000 2700 ...
Editor-in-chief, Fashion Editor <ul><li>Editor-in-chief of AMICA is Bogdana Zlateva   </li></ul><ul><li>She has very good ...
Major Clients <ul><li>Cosmetics, perfumes   </li></ul><ul><li>Fashion/clothes, accessories </li></ul><ul><li>Jewellery/wat...
Marketing Expenses <ul><li>TV  40  % </li></ul><ul><li>Radio  15 % </li></ul><ul><li>Outdoor advertising  35 % </li></ul><...
Goals : <ul><li>Establishing AMICA as the leading women’s magazine for the higher target group in a short period of time, ...
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The Bulgarian Edition Of The Italian Amica Will Be Launched At The End Of September 2007. It Will Be Published By Qm Ltd

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The Bulgarian Edition Of The Italian Amica Will Be Launched At The End Of September 2007. It Will Be Published By Qm Ltd

  1. 1. The Bulgarian edition of the Italian AMICA will be launched at the end of September 2007. It will be published by QM Ltd. under the license of RCS Periodici .
  2. 2. Market position <ul><li>Date of publishing : the October issue will be released between September 20 th and 26 th 2007. </li></ul><ul><li>Number of pages : 160-224. </li></ul><ul><li>Circulation : 20 000. </li></ul><ul><li>Price : 2.50 EUR . </li></ul><ul><li>Target group : 25 - 45 years of age </li></ul><ul><li>Readership : 100 000 (5 readers per copy ) </li></ul>
  3. 3. Readership Profile <ul><li>The Bulgarian issue of AMICA will be directed at the contemporary woman – educated, interested in new trends, sensitive and provocative . </li></ul><ul><li>AMICA’s readers are socially active ( 25-45 y.o.) , not only regarding their work but their income and quality of living as well. These women have interests, ideas and good taste. </li></ul><ul><li>A part of the future readers of AMICA don’t read any Bulgarian women’s magazines at present because they find those magazines boring (they prefer to read books or magazines in English, such as Vanity Fair, How to Spend It, Vogue, etc.) . </li></ul><ul><li>The rest of AMICA’s potential readership now buy EVA or ELLE because they want to be in step with the current trends and have reading habits. </li></ul><ul><li>AMICA will give a new point of view on the topics, problems and trends that interest women (culture, lifestyle, history , finance , personalities, psychology , interesting materials) . </li></ul><ul><li>AMICA ’s language will be direct and intelligent; witty but not pretentious . </li></ul><ul><li>The Bulgarian issue of the Italian AMICA will follow the concept of the original and will appeal to its readers with a clean and elegant layout . </li></ul>
  4. 4. Readership Interests <ul><li>News, current events 65% </li></ul><ul><li>Lifestyle 80% </li></ul><ul><li>Fashion 69% </li></ul><ul><li>Trends 65% </li></ul><ul><li>Travel 60% </li></ul><ul><li>Cinema / music / theatre, concerts, books 65% </li></ul><ul><li>Economics, finance 50 % </li></ul><ul><li>Family, interpersonal relationships 69% </li></ul>
  5. 6. Price List <ul><li>Pages in the 2 nd half of the magazine : 1/1 right-hand page 1900 1/1 left-hand page 1300 1/2 right-hand page 1500 1/2 left-hand page 900 </li></ul><ul><li>Pages in the 1 st half of the magazine : 1/1 right-hand page 2500 1/1 left-hand page 1700 </li></ul>
  6. 7. Price List <ul><li>Spreads : Lead spread (2 nd cover and 1 st page ) 4000 Second spread 3500 Third spread 3300 Inside spread 2900 </li></ul><ul><li>Covers : Inside back cover 2700 Back cover 4300 * Spread on folded front cover 5500 </li></ul><ul><li>The prices are in Euro </li></ul>
  7. 8. Price Lists of the Leading Magazines The prices are in Euro 3750 4250 6750 7500 4500   5000 ELLE 1900 2500 2900 4000 2700   4300 AMICA 1700 2210 2550 3300 1900 2200 3300 EVA Inside page in the second half Inside page in the first half Spread Front spread Inside back cover Inside front cover Back cover Magazine
  8. 9. Editor-in-chief, Fashion Editor <ul><li>Editor-in-chief of AMICA is Bogdana Zlateva </li></ul><ul><li>She has very good graphic culture and vision for magazines. A proven professional. </li></ul><ul><li>Bogdana has significant experience as a creative director for a weekly printed lifestyle magazine , supplement of the Capital newspaper (she is good at working with advertisers). </li></ul><ul><li>She has organisational skills, can set the work pace, can work with writers and has a flair for texts. Bogdana knows how to define and establish a style for the magazine. She is an editor-in-chief who will make the magazine stand out from the others. </li></ul><ul><li>Emancipated, informed, modern, well-educated, experienced, a good writer. </li></ul><ul><li>Fashion editor of AMICA is Sandra Klincheva </li></ul><ul><li>She has a degree in Fashion Women ’ s wear from Central Saint Martins College of Art & Design in London . </li></ul><ul><li>An authority in fashion circles . </li></ul><ul><li>She has been careful picking her work in fashion photo sessions for women’s magazines as a stylist without committing to any magazine. </li></ul><ul><li>Her agreement to be AMICA’s fashion editor is considered in the community to be a guarantee for the magazine’s high quality . </li></ul><ul><li>Her media image is favourable for AMICA. </li></ul><ul><li>A contemporary, modern woman, AMICA-style. </li></ul>
  9. 10. Major Clients <ul><li>Cosmetics, perfumes </li></ul><ul><li>Fashion/clothes, accessories </li></ul><ul><li>Jewellery/watches </li></ul><ul><li>Automobiles </li></ul><ul><li>Telecommunications </li></ul><ul><li>Others </li></ul>
  10. 11. Marketing Expenses <ul><li>TV 40 % </li></ul><ul><li>Radio 15 % </li></ul><ul><li>Outdoor advertising 35 % </li></ul><ul><li>Other 10% </li></ul>
  11. 12. Goals : <ul><li>Establishing AMICA as the leading women’s magazine for the higher target group in a short period of time, competing with the magazines EVA (on the market for 10 years, solid position as the leader in the segment) and ELLE (for 2 years) , whose positions are based on the familiarity of the brand but has an unstable editorial policy. </li></ul><ul><li>Prominent journalists and photographers will be working on AMICA’s team. The magazine will have an exceptionally high quality of texts, layout, pre-print and print. </li></ul>

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